Open Innovation Practice – Which option to choose?
When an answer to a question cannot be found internally, when the company has opted for outsourcing, what is the best way to deliver that answer, what are the best options for finding this outsourced solution?
o Is it necessary to ask the market intelligence or scouting teams (if they exist)?
o Or should the project manager be sent to a few conferences?
o Maybe Google is the best way forward?
o Or would an external consultant be more effective?
o Is it better to address the question to experts or ask as many people as possible (the crowd)?
o Is LinkedIn an option?
o What about open innovation platforms?
Three families of approaches can be identified: doing oneself / DIY, using a consultant, or going through a platform; One can also consider that two main sources of ideas can be mobilized.