{"id":1921,"date":"2025-10-27T10:00:00","date_gmt":"2025-10-27T10:00:00","guid":{"rendered":"https:\/\/www.idexlab.com\/?p=1921"},"modified":"2025-08-28T12:43:54","modified_gmt":"2025-08-28T12:43:54","slug":"crowdsourcing-strategie-dinnovation-ouverte","status":"publish","type":"post","link":"https:\/\/www.idexlab.com\/fr\/ressources\/crowdsourcing-strategie-dinnovation-ouverte\/","title":{"rendered":"Crowdsourcing et innovation ouverte : Aligner la strat\u00e9gie sur le type de probl\u00e8me pour un plus grand impact"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1921\" class=\"elementor elementor-1921\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d2444 e-flex e-con-boxed e-con e-parent\" data-id=\"71d2444\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c137762 e-con-full e-flex e-con e-child\" data-id=\"c137762\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccd54d elementor-widget elementor-widget-text-editor\" data-id=\"0ccd54d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Crowdsourcing<\/strong>Ce concept, qui s'est impos\u00e9 au milieu des ann\u00e9es 2000, est devenu la pierre angulaire de la politique de l'Union europ\u00e9enne en mati\u00e8re d'\u00e9ducation. <strong>l'innovation ouverte<\/strong>. Il permet aux entreprises d'\u00e9tendre leurs capacit\u00e9s d'innovation en exploitant l'intelligence collective du public. En bref, le crowdsourcing consiste \u00e0 \"s'approvisionner aupr\u00e8s de la foule\".<\/p>\n<p>Mais des \u00e9tudes r\u00e9centes montrent que toutes les formes de crowdsourcing ne se valent pas. Pour \u00eatre efficace, le <strong>type de crowdsourcing<\/strong> doit correspondre au <strong>nature du probl\u00e8me<\/strong>. C'est l'argument central de l'\u00e9tude acad\u00e9mique de Gurca, Bagherzadeh et Velayati (<em>Technovation<\/em>, 2022), intitul\u00e9 <em>\"Aligner le type de crowdsourcing avec les attributs du probl\u00e8me pour am\u00e9liorer l'efficacit\u00e9 de la recherche de solutions\".<\/em> <a href=\"https:\/\/doi.org\/10.1016\/j.technovation.2022.102613\">DOI: https:\/\/doi.org\/10.1016\/j.technovation.2022.102613<\/a> .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f034d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a8f034d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/perfinnogac\/demander-une-demo-idexlab\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">demander une d\u00e9monstration d'idexlab<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ba309 elementor-widget elementor-widget-heading\" data-id=\"a9ba309\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre le crowdsourcing : Les questions fondamentales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ae75e elementor-widget elementor-widget-text-editor\" data-id=\"80ae75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour concevoir correctement une initiative de crowdsourcing, les entreprises doivent r\u00e9pondre \u00e0 deux questions cl\u00e9s :<\/p><ul><li><strong>Quels sont les produits que nous achetons ?<\/strong> \u2192 Typiquement : des id\u00e9es, des solutions, un retour d'information ou m\u00eame de simples id\u00e9es.<\/li><li><strong>Aupr\u00e8s de qui nous approvisionnons-nous ?<\/strong> \u2192 Provenant d'un groupe important et diversifi\u00e9 de personnes. Sans la foule, il n'y a pas de crowdsourcing.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2ccbd elementor-widget elementor-widget-heading\" data-id=\"0a2ccbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples concrets de crowdsourcing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6492fc elementor-widget elementor-widget-text-editor\" data-id=\"b6492fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voici quelques cas d'utilisation modernes qui illustrent le crowdsourcing en action :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f570b15 elementor-widget elementor-widget-heading\" data-id=\"f570b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Innovation en mati\u00e8re de produits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21972b5 elementor-widget elementor-widget-text-editor\" data-id=\"21972b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemple : LEGO Ideas<\/strong><br \/>Le <a href=\"https:\/\/ideas.lego.com\/\">Plate-forme d'id\u00e9es LEGO<\/a> permet aux fans de proposer de nouvelles conceptions de produits. Les projets ayant obtenu 10 000 votes sont examin\u00e9s par LEGO et peuvent \u00eatre transform\u00e9s en ensembles officiels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9017bdf elementor-widget elementor-widget-heading\" data-id=\"9017bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Campagnes de publicit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc8fdd elementor-widget elementor-widget-text-editor\" data-id=\"9dc8fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemple : Doritos - \"Crash the Super Bowl\" (\"Crash le Super Bowl\")<\/strong><br \/>Doritos a lanc\u00e9 un concours ouvert \u00e0 tous en demandant aux fans de proposer des publicit\u00e9s pour le Super Bowl. Les meilleures publicit\u00e9s ont \u00e9t\u00e9 diffus\u00e9es pendant l'\u00e9v\u00e9nement, avec des prix atteignant $1 million.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef4389 elementor-widget elementor-widget-heading\" data-id=\"3ef4389\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Communication strat\u00e9gique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427b9cd elementor-widget elementor-widget-text-editor\" data-id=\"427b9cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemple : Mozilla Builders<\/strong><br \/>Le site de Mozilla <a href=\"https:\/\/builders.mozilla.community\/\">Programme des constructeurs<\/a> a encourag\u00e9 les technologues \u00e0 proposer des outils pour un internet plus sain. L'initiative s'est appuy\u00e9e sur une contribution collective pour r\u00e9imaginer la communication sur le web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b227cad elementor-widget elementor-widget-heading\" data-id=\"b227cad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. R\u00e9putation de la marque et impact social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6377b43 elementor-widget elementor-widget-text-editor\" data-id=\"6377b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemple : Patagonia Action Works<\/strong><br \/>A travers <a href=\"https:\/\/www.patagonia.com\/actionworks\/\">Patagonia Action Works<\/a>L'entreprise met en relation ses clients avec des ONG environnementales locales, renfor\u00e7ant ainsi son image de marque soucieuse de l'environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af79fea elementor-widget elementor-widget-heading\" data-id=\"af79fea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pleins feux sur une \u00e9tude : Faire correspondre le type de crowdsourcing avec les attributs du probl\u00e8me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dd6ef elementor-widget elementor-widget-text-editor\" data-id=\"52dd6ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'\u00e9tude de Gurca et al. (2022) analyse les raisons pour lesquelles l'approche classique du crowdsourcing - appel\u00e9e \"crowdsourcing\" - a \u00e9t\u00e9 utilis\u00e9e pour la premi\u00e8re fois. <strong>\"p\u00eache\"<\/strong>-Il introduit deux mod\u00e8les alternatifs : <strong>production collective<\/strong> et <strong>chasse<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a4aff elementor-widget elementor-widget-heading\" data-id=\"84a4aff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> \"La p\u00eache au crowdsourcing - L'approche classique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a909e elementor-widget elementor-widget-text-editor\" data-id=\"b6a909e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le crowdsourcing de type fishing diffuse largement un probl\u00e8me et attend des contributions volontaires. Bien qu'il soit largement utilis\u00e9 (63% des entreprises aux \u00c9tats-Unis utilisent ce mod\u00e8le), il pr\u00e9sente de s\u00e9rieuses lacunes. <strong>limitations<\/strong>:<\/p>\n<ul>\n<li>Faible ad\u00e9quation avec <strong>large ou complexe<\/strong> les probl\u00e8mes (par exemple, le changement climatique, les pand\u00e9mies)<\/li>\n<li>Trop <strong>lent<\/strong> pour les situations d'urgence<\/li>\n<li>Inefficace pour <strong>hautement technique<\/strong> les probl\u00e8mes qui requi\u00e8rent des connaissances sp\u00e9cialis\u00e9es<\/li>\n<\/ul>\n<p><strong>Exemple de cas : La mar\u00e9e noire de BP Deepwater Horizon<\/strong><br \/>En 2010, BP a re\u00e7u plus de 43 000 propositions publiques pour r\u00e9soudre la mar\u00e9e noire. Le r\u00e9sultat ? Peu d'id\u00e9es utiles et d'importants probl\u00e8mes de s\u00e9lection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae6db6 elementor-widget elementor-widget-heading\" data-id=\"eae6db6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> \"Production collective\" - Co-cr\u00e9ation de solutions complexes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cf75a elementor-widget elementor-widget-text-editor\" data-id=\"a1cf75a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce mod\u00e8le encourage <strong>\u00e9change de connaissances<\/strong> entre les participants, ce qui en fait un outil id\u00e9al pour les probl\u00e8mes \u00e0 multiples facettes ou non d\u00e9finis.<\/p>\n<p><strong>Exemple de cas : Landcare Research (Nouvelle-Z\u00e9lande)<\/strong><br \/>Landcare a lanc\u00e9 un d\u00e9fi en ligne de 10 jours sur la lutte contre les nuisibles. Les citoyens ont apport\u00e9 des id\u00e9es diverses, ce qui a donn\u00e9 lieu \u00e0 un large \u00e9ventail de solutions, allant des drones aux m\u00e9thodes biologiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2527f83 elementor-widget elementor-widget-heading\" data-id=\"2527f83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> \"Chasse\" - Recherche proactive d'experts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13600af elementor-widget elementor-widget-text-editor\" data-id=\"13600af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au lieu d'attendre, <em>chasse<\/em> implique <strong>identifier et contacter activement des experts<\/strong>Les recherches sont men\u00e9es \u00e0 l'aide d'outils d'exploration de donn\u00e9es et de bases de donn\u00e9es universitaires\/brevets.<\/p><p><strong>Exemple de cas : Le probl\u00e8me des chutes de feuilles sur les voies ferr\u00e9es chez Alstom<\/strong><br \/>Alstom a collabor\u00e9 avec un interm\u00e9diaire en innovation ouverte pour identifier les scientifiques capables de r\u00e9soudre les probl\u00e8mes de perte de traction caus\u00e9s par les feuilles mortes. Deux \u00e9quipes de recherche universitaires ont propos\u00e9 des solutions viables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7143c72 elementor-widget elementor-widget-heading\" data-id=\"7143c72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir le bon type de crowdsourcing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b726c0 elementor-widget elementor-widget-text-editor\" data-id=\"1b726c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'\u00e9tude propose un cadre d\u00e9cisionnel bas\u00e9 sur <strong>trois caract\u00e9ristiques essentielles<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e0148 elementor-widget elementor-widget-tablepress-table\" data-id=\"74e0148\" data-element_type=\"widget\" data-widget_type=\"tablepress-table.default\">\n\t\t\t\t\t\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Attribut du probl\u00e8me<\/th><th class=\"column-2\">Type de crowdsourcing recommand\u00e9<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Large\/complexe<\/td><td class=\"column-2\">Production collective<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Urgent<\/td><td class=\"column-2\">Chasse<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Hautement technique<\/td><td class=\"column-2\">Chasse<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Simple &amp; Low-Tech<\/td><td class=\"column-2\">P\u00eache<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-2 from cache -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9615f elementor-widget elementor-widget-text-editor\" data-id=\"3d9615f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Meilleure pratique :<\/strong> Utiliser le crowdsourcing <strong>s\u00e9quentiellement<\/strong>. Commencer par <em>production collective<\/em> pour d\u00e9finir le probl\u00e8me, puis appliquer <em>chasse<\/em> ou <em>p\u00eache<\/em> pour la mise en \u0153uvre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7c5ce elementor-widget elementor-widget-heading\" data-id=\"9e7c5ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages strat\u00e9giques du crowdsourcing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badcf03 elementor-widget elementor-widget-text-editor\" data-id=\"badcf03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Rentable :<\/strong> Les primes peuvent \u00eatre adapt\u00e9es et ma\u00eetris\u00e9es.<\/li><li><strong>Acc\u00e8s \u00e0 la diversit\u00e9 :<\/strong> Des milliers de contributeurs apportent des \u00e9clairages inattendus.<\/li><li><strong>Un engagement plus fort :<\/strong> Le crowdsourcing favorise l'investissement \u00e9motionnel dans la marque.<\/li><li><strong>Am\u00e9lioration de la visibilit\u00e9 :<\/strong> Les campagnes gagnent souvent du terrain sur les m\u00e9dias sociaux et dans la presse.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633feab elementor-widget elementor-widget-heading\" data-id=\"633feab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b8afc elementor-widget elementor-widget-text-editor\" data-id=\"77b8afc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le crowdsourcing n'est pas une solution universelle. Pour en exploiter tout le potentiel, <strong>le type de crowdsourcing doit correspondre aux caract\u00e9ristiques du probl\u00e8me<\/strong>. Gr\u00e2ce aux travaux de Gurca et al, les entreprises peuvent d\u00e9sormais prendre des d\u00e9cisions plus \u00e9clair\u00e9es et \u00e9viter les pi\u00e8ges de strat\u00e9gies inadapt\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Crowdsourcing, a concept that gained traction in the mid-2000s, has become a cornerstone of open innovation. 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