{"id":552,"date":"2014-11-17T00:00:00","date_gmt":"2014-11-17T00:00:00","guid":{"rendered":"https:\/\/gac.idexlab.com\/blog\/innovation-management\/"},"modified":"2025-04-08T09:29:51","modified_gmt":"2025-04-08T09:29:51","slug":"gestion-de-linnovation","status":"publish","type":"post","link":"https:\/\/www.idexlab.com\/fr\/resources\/innovation-management\/","title":{"rendered":"Gestion de l'innovation - Qu'est-ce que c'est ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Gestion de l'innovation : cr\u00e9er et d\u00e9velopper des innovations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nos jours, l'innovation est le principal levier de d\u00e9veloppement des entreprises. Alors qu'elle naissait autrefois de la collaboration entre les d\u00e9partements R&amp;D et Marketing, l'innovation touche aujourd'hui un champ plus large de l'entreprise et n\u00e9cessite des comp\u00e9tences vari\u00e9es et une gestion sp\u00e9cifique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous parlons de gestion de l'innovation pour d\u00e9signer \"la gestion des processus d'innovation\". Elle se r\u00e9f\u00e8re \u00e0 la fois \u00e0 l'innovation de produit et \u00e0 l'innovation organisationnelle. La gestion de l'innovation comprend un ensemble d'outils qui permettent aux gestionnaires et aux ing\u00e9nieurs de coop\u00e9rer avec une compr\u00e9hension commune des processus et des objectifs. La gestion de l'innovation permet \u00e0 l'organisation de r\u00e9pondre aux opportunit\u00e9s externes ou internes\" (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Innovation_management\">Wikipedia (en anglais)<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus que la gestion du processus d'innovation, une t\u00e2che cruciale est d'engager l'innovation en stimulant la cr\u00e9ativit\u00e9 \u00e0 chaque niveau de l'entreprise et en \u00e9tablissant des \u00e9changes transversaux au sein de chaque domaine impliqu\u00e9 dans les projets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cr\u00e9er un environnement de travail favorable<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des pionniers de la cr\u00e9ation d'un environnement de travail innovant est sans aucun doute Google, o\u00f9 les employ\u00e9s utilisent le temps libre \u00e0 leur avantage, o\u00f9 les horaires de travail ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s et o\u00f9 20% du temps de travail est consacr\u00e9 au d\u00e9veloppement de projets personnels. Par exemple, la m\u00eame strat\u00e9gie de la \"<a href=\"http:\/\/www.journaldunet.com\/diaporama\/0610-livregoogle\/3.shtml\">20% comme temps libre<\/a>\"a donn\u00e9 naissance au Post-it de 3M.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En France, le Groupe Poult a pouss\u00e9 sa strat\u00e9gie de gestion de l'innovation jusqu'\u00e0 \u00e9tablir un processus participatif qui permet \u00e0 ses employ\u00e9s de devenir les acteurs de leur propre d\u00e9veloppement professionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encourag\u00e9s \u00e0 devenir ind\u00e9pendants et \u00e0 prendre des initiatives, les employ\u00e9s trouvent ainsi un environnement favorable \u00e0 l'adoption de changements et \u00e0 la g\u00e9n\u00e9ration de nouvelles id\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Attirer les id\u00e9es<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'entreprise doit \u00e9galement orienter sa gestion de l'innovation vers l'ext\u00e9rieur, en d\u00e9veloppant une strat\u00e9gie d'observation structur\u00e9e qui lui permette d'identifier l'\u00e9volution du march\u00e9, les id\u00e9es internationales et les recherches de ses concurrents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cr\u00e9er des id\u00e9es<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des r\u00f4les de la gestion de l'innovation est de galvaniser la cr\u00e9ativit\u00e9 afin de cr\u00e9er des id\u00e9es novatrices. Pour ce faire, les entreprises peuvent utiliser des techniques telles que le brainstorming, les forums collaboratifs, les bo\u00eetes \u00e0 id\u00e9es ou les r\u00e9unions de cr\u00e9ativit\u00e9. Dans une entreprise comme Suez Environnement, les projets innovants port\u00e9s par les collaborateurs sont r\u00e9compens\u00e9s par l'organisation de <a href=\"http:\/\/www.suez-environnement.fr\/innovation-2\/une-strategie-dinnovation-ouverte\/miser-sur-lintelligence-collective-en-interne\/\">concours d'innovation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais des acteurs ext\u00e9rieurs \u00e0 l'entreprise peuvent \u00e9galement \u00eatre totalement impliqu\u00e9s dans la gestion de l'innovation et la cr\u00e9ation d'id\u00e9es : par exemple, en recueillant les commentaires de ses clients, Dyson a eu l'id\u00e9e de cr\u00e9er un aspirateur sans sac. D'autres, comme le <a href=\"https:\/\/www.openoxylane.com\/\">Oxylane<\/a> a cr\u00e9\u00e9 des plateformes de co-cr\u00e9ation de produits afin d'impliquer encore plus directement toute personne ext\u00e9rieure dans la cr\u00e9ation de nouveaux concepts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prototypage et essais<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2013, une \u00e9tude de la <a href=\"http:\/\/www.bearingpoint.com\/fr-fr\/7-8509\/linnovation-sorganise-observatoire-du-management-de-linnovation-2013\/\">Observatoire de la gestion de l'innovation<\/a>&nbsp;a r\u00e9v\u00e9l\u00e9 que pour 92% des entreprises, l'une des principales pr\u00e9occupations en mati\u00e8re d'innovation est de pouvoir prototyper et tester rapidement les id\u00e9es les plus pertinentes. La gestion de l'innovation a donc pour r\u00f4le de cr\u00e9er un processus d'incubation pour les projets innovants. \u00c0 titre d'exemple, une nouvelle structure a \u00e9t\u00e9 cr\u00e9\u00e9e au sein de la SCNF, <a href=\"http:\/\/transportsdufutur.typepad.fr\/blog\/2010\/09\/tgv-lab-lopen-innovation-%C3%A0-la-sncf.html\">Laboratoire TGV<\/a>Ils peuvent ainsi tester de nouveaux concepts plus librement et plus rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">cr\u00e9dits photographiques http:\/\/pixabay.com\/en\/users\/Nemo\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Innovation management: creating and developing innovations Nowadays, innovation is the main development lever for companies. While in the past it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Best Practices for Effective Innovation Management","_seopress_titles_desc":"Discover key strategies to manage innovation effectively, from idea generation to market 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