The Experts below are selected from a list of 360 Experts worldwide ranked by ideXlab platform
Cingfen Tsai - One of the best experts on this subject based on the ideXlab platform.
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the relationship between Brand Image and purchase intention evidence from award winning mutual funds
The International Journal of Business and Finance Research, 2014Co-Authors: Yahui Wang, Cingfen TsaiAbstract:ABSTRACTMutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing material. This brings rise to the question: Do investors think award winning funds have a better Brand Image? Can awards increase investors' purchase intention? The purpose of this study is to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention, as well as to examine the effects of demographic variables on these five dimensions. The research findings show significant relationships between Brand Image, perceived quality, perceived value, and purchase intention. In addition, some demographic variables may lead to significant differences in these five dimensions. Finally, the results from structural equation modeling show that there are positive and direct effects among Brand Image, perceived quality, perceived value, and purchase intention. Brand Image indeed increases investors purchase intentions. The purchase intention is affected mainly by perceived quality, not by perceived risk.JEL: Gl, Ml, M5KEYWORDS: Brand Image, Perceived Quality, Perceived Risk, Perceived Value, Purchase IntentionYa-Hui Wang, National Chin-Yi University of TechnologyCing-Fen Tsai, National Chin-Yi University of TechnologyINTRODUCTIONMutual funds are one of the most popular investment instruments today. Many investors are interested in mutual funds, because they have many advantages: professional management, high liquidity, diversification, minimum amount of cash needed, etc. However, there exists a vast array of mutual funds. The most important issue is how to choose a good fund for investment to increase one's wealth.Some institutions hold fund awards to recognize strong performing funds and fund groups that have shown excellent yearly returns relative to their peers. Examples include, the TFF-Bloomberg Best Fund Awards, the Morningstar Fund Awards, and the Lipper Fund Awards. Many fund companies use awards won in their advertising and marketing material, bringing rise to a question: Do investors think awarded funds have a better Brand Image? Brand Image is often used as an extrinsic cue when consumers evaluate a product before purchasing (Zeithaml, 1988; Richardson, Dick and Jain, 1994). As such, from the viewpoint of fund companies, does this Branding work? Can it really increase investors' purchase intention?Consumers are more likely to purchase well-known Brand products with a positive Brand Image, because a Brand with this Image has the effect of lowering consumers' perceived risks (Akaah and Korgaonkar, 1988; Rao and Monroe, 1988) or increasing consumers' perceived value (Loudon and Bitta, 1988; Fredericks and Slater, 1998; Romaniuk and Sharp, 2003). Thus, will investors choose awarded funds as their investment target? How do investors feel about awarded funds? Does an awarded fund really see a better Brand Image? Higher perceived quality? Lower perceived risk? Higher perceived value?Previous studies on awarded funds have focused on performance persistence by taking secondary data from the financial market. Little or no research has investigated investors' purchase intentions of awarded funds directly through questionnaires. Our study attempts to fill this gap. This paper studies relationships between awarded fluids ' Brand Image, perceived quality, perceived risk, perceived value, and purchase intention using questionnaires. The aims of this study are: (1) to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention; (2) to analyze the differences between investors with different demographic variables in Brand Image, perceived quality, perceived risk, perceived value, and purchase intention; (3) to analyze the implications of these results. …
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the relationship between Brand Image and purchase intention evidence from award winning mutual funds
Social Science Research Network, 2014Co-Authors: Yahui Wang, Cingfen TsaiAbstract:Mutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing material. This brings rise to the question: Do investors think award winning funds have a better Brand Image? Can awards increase investors’ purchase intention? The purpose of this study is to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention, as well as to examine the effects of demographic variables on these five dimensions. The research findings show significant relationships between Brand Image, perceived quality, perceived value, and purchase intention. In addition, some demographic variables may lead to significant differences in these five dimensions. Finally, the results from structural equation modeling show that there are positive and direct effects among Brand Image, perceived quality, perceived value, and purchase intention. Brand Image indeed increases investors purchase intentions. The purchase intention is affected mainly by perceived quality, not by perceived risk.
Sharifah Faridah Syed Alwi - One of the best experts on this subject based on the ideXlab platform.
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Online corporate Brand Image, satisfaction and loyalty
Journal of Brand Management, 2008Co-Authors: Rui Vinhas Da Silva, Sharifah Faridah Syed AlwiAbstract:The personification approach (eg customers view company name as a person) has been commonly used to understand corporate Brand Image. Studies in the past using this approach were conducted, however, in the ‘bricks and mortar’ environment. Since the virtual environment differs from that of bricks and mortar, particularly in the absence of buildings and people, recent literatures question whether existing measures are still applicable in this context. The present study thus uses this approach to understand the corporate Brand Image in a strictly online setting. The research enquiry seeks to address explicitly whether a company that exists only in a virtual environment could indeed be seen as a person. The research investigates the corporate Brand Image of a book retailer that sells exclusively online. The research is informed by 511 responses from experienced customers of the bookstore. Confirmatory factor analysis was used to identify the Brand Images. The findings show that while the ‘Informality’ dimension has been commonly found as a weak factor in an offline context in the past, it has been indicated as a strong dimension in the present research setting. Furthermore, the previous research has consistently shown that the corporate Brand Image in a bricks and mortar environment is more likely to relate to consumer behaviour (loyalty) via consumer satisfaction. Interestingly, the present research discovers that corporate Brand Image can also have a direct positive relationship with consumer loyalty. The implications to Brand Image are discussed.
Shiva Nandan - One of the best experts on this subject based on the ideXlab platform.
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an exploration of the Brand identity Brand Image linkage a communications perspective
Journal of Brand Management, 2005Co-Authors: Shiva NandanAbstract:This paper discusses the concepts of Brand identity and Brand Image from a communications perspective. Brand identity originates from the company, ie a company is responsible for creating a differentiated product with unique features. Brand Image refers to consumer perceptions and encompasses a set of beliefs that consumers have about the Brand. Brand identity and Brand Image are related but distinct concepts. Both are essential ingredients of strong Brands. A firm can enhance Brand loyalty by ensuring that there is congruence between Brand identity and Brand Image. Key changes taking place in today's communications environment have been identified and suggestions are offered on how to strengthen the identity–Image linkage.
Saman Khajehzadeh - One of the best experts on this subject based on the ideXlab platform.
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The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and Brand Image
Journal of Retailing and Consumer Services, 2016Co-Authors: Munyaradzi W. Nyadzayo, Saman KhajehzadehAbstract:This study examines the mediating role of customer relationship management (CRM) quality to better explain the effects of service evaluation variables (service quality, customer satisfaction and customer value) on customer loyalty. The study also investigates the moderating effect of Brand Image on these mediated relationships. The mediating role of CRM quality on the relationship between the service evaluation variables and customer loyalty is supported. Further, it is found that the indirect effect of customer satisfaction on customer loyalty via CRM quality is stronger when perceived Brand Image is high than when it is low. The results have implications for relationship managers, Brand managers and scholars who use service evaluation and relational metrics to predict customer loyalty.
Yahui Wang - One of the best experts on this subject based on the ideXlab platform.
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the relationship between Brand Image and purchase intention evidence from award winning mutual funds
The International Journal of Business and Finance Research, 2014Co-Authors: Yahui Wang, Cingfen TsaiAbstract:ABSTRACTMutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing material. This brings rise to the question: Do investors think award winning funds have a better Brand Image? Can awards increase investors' purchase intention? The purpose of this study is to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention, as well as to examine the effects of demographic variables on these five dimensions. The research findings show significant relationships between Brand Image, perceived quality, perceived value, and purchase intention. In addition, some demographic variables may lead to significant differences in these five dimensions. Finally, the results from structural equation modeling show that there are positive and direct effects among Brand Image, perceived quality, perceived value, and purchase intention. Brand Image indeed increases investors purchase intentions. The purchase intention is affected mainly by perceived quality, not by perceived risk.JEL: Gl, Ml, M5KEYWORDS: Brand Image, Perceived Quality, Perceived Risk, Perceived Value, Purchase IntentionYa-Hui Wang, National Chin-Yi University of TechnologyCing-Fen Tsai, National Chin-Yi University of TechnologyINTRODUCTIONMutual funds are one of the most popular investment instruments today. Many investors are interested in mutual funds, because they have many advantages: professional management, high liquidity, diversification, minimum amount of cash needed, etc. However, there exists a vast array of mutual funds. The most important issue is how to choose a good fund for investment to increase one's wealth.Some institutions hold fund awards to recognize strong performing funds and fund groups that have shown excellent yearly returns relative to their peers. Examples include, the TFF-Bloomberg Best Fund Awards, the Morningstar Fund Awards, and the Lipper Fund Awards. Many fund companies use awards won in their advertising and marketing material, bringing rise to a question: Do investors think awarded funds have a better Brand Image? Brand Image is often used as an extrinsic cue when consumers evaluate a product before purchasing (Zeithaml, 1988; Richardson, Dick and Jain, 1994). As such, from the viewpoint of fund companies, does this Branding work? Can it really increase investors' purchase intention?Consumers are more likely to purchase well-known Brand products with a positive Brand Image, because a Brand with this Image has the effect of lowering consumers' perceived risks (Akaah and Korgaonkar, 1988; Rao and Monroe, 1988) or increasing consumers' perceived value (Loudon and Bitta, 1988; Fredericks and Slater, 1998; Romaniuk and Sharp, 2003). Thus, will investors choose awarded funds as their investment target? How do investors feel about awarded funds? Does an awarded fund really see a better Brand Image? Higher perceived quality? Lower perceived risk? Higher perceived value?Previous studies on awarded funds have focused on performance persistence by taking secondary data from the financial market. Little or no research has investigated investors' purchase intentions of awarded funds directly through questionnaires. Our study attempts to fill this gap. This paper studies relationships between awarded fluids ' Brand Image, perceived quality, perceived risk, perceived value, and purchase intention using questionnaires. The aims of this study are: (1) to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention; (2) to analyze the differences between investors with different demographic variables in Brand Image, perceived quality, perceived risk, perceived value, and purchase intention; (3) to analyze the implications of these results. …
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the relationship between Brand Image and purchase intention evidence from award winning mutual funds
Social Science Research Network, 2014Co-Authors: Yahui Wang, Cingfen TsaiAbstract:Mutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing material. This brings rise to the question: Do investors think award winning funds have a better Brand Image? Can awards increase investors’ purchase intention? The purpose of this study is to investigate the relationships and effects of Brand Image, perceived quality, perceived risk, perceived value, and purchase intention, as well as to examine the effects of demographic variables on these five dimensions. The research findings show significant relationships between Brand Image, perceived quality, perceived value, and purchase intention. In addition, some demographic variables may lead to significant differences in these five dimensions. Finally, the results from structural equation modeling show that there are positive and direct effects among Brand Image, perceived quality, perceived value, and purchase intention. Brand Image indeed increases investors purchase intentions. The purchase intention is affected mainly by perceived quality, not by perceived risk.