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Evert Gummesson - One of the best experts on this subject based on the ideXlab platform.

  • balanced Centricity and triads strategies to reach ecosystem equilibrium in the arts sector
    Journal of Business & Industrial Marketing, 2019
    Co-Authors: Maria Jose Quero Gervilla, Montserrat Diazmendez, Evert Gummesson
    Abstract:

    The purpose of this paper is to analyze whether triad structures, as the smallest unit of a network, can facilitate or inhibit the evolution into a service ecosystem. According to SD logic literature, the triad structure and the institutions that dominate the triads determine the evolution into ecosystem, remain as triad or die. “Balanced Centricity” is considered a desirable institution that increases the possibility of transforming triads into ecosystems through marketing equilibrium.,The authors apply a conceptual approach to develop a framework for deepening understanding about triads’ structures from the institution’s perspective (balanced Centricity). Qualitative case study research was conducted using different methods of data generation including personal interviews and netnography analysis in the arts sector. Three case studies were developed, one for each triad structure: Sothebýs, Patreon and Vibuk.,New business models start being a triad, and it is a strategic option to evolve into an ecosystem. In this sense, authors argue for considering balanced Centricity as an institution that enables the ecosystems to arise. From this perspective, balanced Centricity can be considered a strategy that helps to balance and reach positive relationships among actors, enabling the process to become a “balance triad structure”.,The paper is a conceptual work that combines with an empirical approach. The empirical approach considers three success cases on the arts context. Considering other contexts as different from arts industry would be useful to add new perspectives to the theory development.,The present paper defines a new form of triad “balanced triad structure” (BTS) and identifies categories depending on the way balanced Centricity institution is adopted, facilitating or inhibiting the future evolution into an ecosystem. Hitherto, previous papers have not put together these concepts that build on the triads and ecosystems theory to better understand triads management and facilitate the evolution of three-actor networks into ecosystems.

  • customer Centricity reality or a wild goose chase
    European Business Review, 2008
    Co-Authors: Evert Gummesson
    Abstract:

    Purpose – With Sweden and Europe and the present and the future as vantage points, the purpose of this paper is to challenge the viability of customer Centricity (or customer orientation) and its axiom, the marketing concept, as the basis for marketing and profitability.Design/methodology/approach – The paper is part of a project in Sweden to stimulate a dialogue on the importance and role of marketing. As such the paper draws on the author's experience as professor, practicing marketer, consumer and citizen and expresses a personal and unorthodox synthesis of ongoing developments in marketing.Findings – Although customer orientation has been on the agenda for at least half a century it is not whole‐heartedly implemented. The reason may be that it is unrealistic as a general guideline for marketing. First, a single stakeholder can only in special instances be treated as the nucleus of marketing and business; a tradeoff between several stakeholders – “balanced Centricity” – stands out as more realistic. Se...

  • extending the service dominant logic from customer Centricity to balanced Centricity
    Journal of the Academy of Marketing Science, 2008
    Co-Authors: Evert Gummesson
    Abstract:

    This is a contribution to the reorientation of marketing. It aligns the service-dominant logic with other developments in marketing and management. It claims that the marketing concept and customer-Centricity are too limited as a foundation for marketing and have not—and cannot—but partially be implemented in practice. It urges marketing scholars and educators to accept the complexity of marketing and develop and teach a network-based stakeholder approach—balanced Centricity—epitomized by the concept of many-to-many marketing.

Pásztor Renáta - One of the best experts on this subject based on the ideXlab platform.

  • Az ukrán–orosz kapcsolatok alakulása Ivan Mazepa „átállásától” a poltavai csatáig
    University of Szeged Magyar Medievisztikai Kutatócsoport, 2020
    Co-Authors: Pásztor Renáta
    Abstract:

    The study presents views on the changes in the relations between the Russian Empire and the Hetmanate from Octo-ber 1708 to the battle of Poltava on 27 June 1709. Beside using the literature, I mainly focused on source-Centricity, and I examined the correspondence of Peter I by using the volumes of Письма и Бумаги императора Петра Великого. The main objective of the study is to present, how the Tsar reacted to the “transition” of Ivan Mazepa; what changes took place in the Ukrainian-Russian relations after October 1708, and how Peter I’s attitude to Ukrainian territories changed after the Russian victory.The study presents views on the changes in the relations between the Russian Empire and the Hetmanate from Octo-ber 1708 to the battle of Poltava on 27 June 1709. Beside using the literature, I mainly focused on source-Centricity, and I examined the correspondence of Peter I by using the volumes of Письма и Бумаги императора Петра Великого. The main objective of the study is to present, how the Tsar reacted to the “transition” of Ivan Mazepa; what changes took place in the Ukrainian-Russian relations after October 1708, and how Peter I’s attitude to Ukrainian territories changed after the Russian victory

  • Az ukrán-orosz kapcsolatok alakulása Ivan Mazepa "átállásától" a poltavai csatáig : I. Péter levelezésének tükrében
    University of Szeged Magyar Medievisztikai Kutatócsoport, 2020
    Co-Authors: Pásztor Renáta
    Abstract:

    The study presents views on the changes in the relations between the Russian Empire and the Hetmanate from October 1708 to the battle of Poltava on 27 June 1709. Beside using the literature, I mainly focused on source-Centricity, and I examined the correspondence of Peter I by using the volumes of Письма и Бумаги императора Петра Великого. The main objective of the study is to present, how the Tsar reacted to the “transition” of Ivan Mazepa; what changes took place in the Ukrainian-Russian relations after October 1708, and how Peter I’s attitude to Ukrainian territories changed after the Russian victory

Rainer Alt - One of the best experts on this subject based on the ideXlab platform.

  • Human-Centricity in a Sustainable Digital Economy
    2020
    Co-Authors: Soheil Human, Gustaf Neumann, Rainer Alt
    Abstract:

    Human-Centricity is arguably one of the fundamental aspects of a sustainable digital economy. The goal of this minitrack is to advance the level of understanding of what human-Centricity and sustainable digital economy are, to identify the main interdisciplinary challenges for the realization of human-Centricity in a sustainable digital economy, and to provide the best-practice case studies on how human-Centricity and sustainability may be achieved in specific domains.

  • healthcare portals customer Centricity in the pharmaceutical industry
    European Conference on Information Systems, 2001
    Co-Authors: Thomas Puschmann, Oliver Thalmann, Rainer Alt
    Abstract:

    Customer Centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possible. Corporate strategy remains basically product-centred. Customers typically have a fractured view of an enterprise. Conversely, the enterprise has only a splintered view of the customer, determined by different customer contact points, as customer information is usually locked in departmental silos. This article argues that trends like electronic commerce drive the need for a more customer-centric view. Customer relationship management, which is built on an integrated view of the customer across the whole organisation, is currently being discussed as an appropriate concept for achieving this. Especially the pharmaceutical industry which is subjected by strong governmental regulations can profit from this approach. The next step in this development are so called healthcare portals which integrate customers and suppliers of pharmaceutical products and services over a homogeneous information and communication platform. The participation on such platforms requires the alignment of customer relationship management processes and healthcare portal services. To illustrate the elements of this concept, several interviews with pharmaceutical wholesalers and hospital pharmacies in Europe served as a basis to define customers' requirements. An empirical study of running European and US healthcare portals finally uncovered the gaps between customers' needs and the services provided by today's healthcare portals.

Lars Witell - One of the best experts on this subject based on the ideXlab platform.

  • competitive advantage through service differentiation by manufacturing companies
    Journal of Business Research, 2011
    Co-Authors: Heiko Gebauer, Anders Gustafsson, Lars Witell
    Abstract:

    This paper examines the relationship among the complexity of customer needs, customer Centricity, innovativeness, service differentiation, and business performance within the context of companies that have made a service transition from pure goods providers to service providers. A survey of 332 manufacturing companies provides the basis for the empirical investigation. One key finding is that a strong emphasis on service differentiation can lead to a manufacturing firm's strategies for customer Centricity being less sensitive to increasingly complex customer needs, which can increase a firm's payoff for customer Centricity. In contrast, the payoff from innovativeness appears to be higher if the firm focuses its resources on either product or service innovation; that is, a dual focus does not work well. This paper discusses the implications of these findings for researchers and managers.

Rob Schuette - One of the best experts on this subject based on the ideXlab platform.

  • comparison of ge Centricity electronic medical record database and national ambulatory medical care survey findings on the prevalence of major conditions in the united states
    Population Health Management, 2010
    Co-Authors: Albert G Crawford, Christine Cote, Joseph E Couto, Mehmet Daskiran, Candace Gunnarsson, Kara Haas, Sara Haas, Somesh Nigam, Rob Schuette, Joseph Yaskin
    Abstract:

    Abstract The study objective was to facilitate investigations by assessing the external validity and generalizability of the Centricity Electronic Medical Record (EMR) database and analytical results to the US population using the National Ambulatory Medical Care Survey (NAMCS) data and results as an appropriate validation resource. Demographic and diagnostic data from the NAMCS were compared to similar data from the Centricity EMR database, and the impact of the different methods of data collection was analyzed. Compared to NAMCS survey data on visits, Centricity EMR data shows higher proportions of visits by younger patients and by females. Other comparisons suggest more acute visits in Centricity and more chronic visits in NAMCS. The key finding from the Centricity EMR is more visits for the 13 chronic conditions highlighted in the NAMCS survey, with virtually all comparisons showing higher proportions in Centricity. Although data and results from Centricity and NAMCS are not perfectly comparable, once...

  • prevalence of obesity type ii diabetes mellitus hyperlipidemia and hypertension in the united states findings from the ge Centricity electronic medical record database
    Population Health Management, 2010
    Co-Authors: Albert G Crawford, Christine Cote, Mehmet Daskiran, Candace Gunnarsson, Kara Haas, Sara Haas, Somesh Nigam, Joseph Couto, Rob Schuette
    Abstract:

    Abstract This study analyzed GE Centricity Electronic Medical Record (EMR) data to examine the effects of body mass index (BMI) and obesity, key risk factor components of metabolic syndrome, on the prevalence of 3 chronic diseases: type II diabetes mellitus, hyperlipidemia, and hypertension. These chronic diseases occur with high prevalence and impose high disease burdens. The rationale for using Centricity EMR data is 2-fold. First, EMRs may be a good source of BMI/obesity data, which are often underreported in surveys and administrative databases. Second, EMRs provide an ideal means to track variables over time and, thus, allow longitudinal analyses of relationships between risk factors and disease prevalence and progression. Analysis of Centricity EMR data showed associations of age, sex, race/ethnicity, and BMI with diagnosed prevalence of the 3 conditions. Results include uniform direct correlations between age and BMI and prevalence of each disease; uniformly greater disease prevalence for males tha...

  • prevalence of obesity type ii diabetes mellitus hyperlipidemia and hypertension in the united states findings from the ge Centricity electronic medical record database
    Population Health Management, 2010
    Co-Authors: Albert G Crawford, Christine Cote, Joseph E Couto, Mehmet Daskiran, Candace Gunnarsson, Kara Haas, Sara Haas, Somesh Nigam, Rob Schuette
    Abstract:

    This study analyzed GE Centricity Electronic Medical Record (EMR) data to examine the effects of body mass index (BMI) and obesity, key risk factor components of metabolic syndrome, on the prevalence of 3 chronic diseases: type II diabetes mellitus, hyperlipidemia, and hypertension. These chronic diseases occur with high prevalence and impose high disease burdens. The rationale for using Centricity EMR data is 2-fold. First, EMRs may be a good source of BMI/obesity data, which are often underreported in surveys and administrative databases. Second, EMRs provide an ideal means to track variables over time and, thus, allow longitudinal analyses of relationships between risk factors and disease prevalence and progression. Analysis of Centricity EMR data showed associations of age, sex, race/ethnicity, and BMI with diagnosed prevalence of the 3 conditions. Results include uniform direct correlations between age and BMI and prevalence of each disease; uniformly greater disease prevalence for males than females; varying differences by race/ethnicity (ie, African Americans have the highest prevalence of diagnosed type II diabetes and hypertension, while whites have the highest prevalence of diagnosed hypertension); and adverse effects of comorbidities. The direct associations between BMI and disease prevalence are consistent for males and females and across all racial/ethnic groups. The results reported herein contribute to the growing literature about the adverse effects of obesity on chronic disease prevalence and about the potential value of EMR data to elucidate trends in disease prevalence and facilitate longitudinal analyses.