The Experts below are selected from a list of 150 Experts worldwide ranked by ideXlab platform
Melanie Wakefield - One of the best experts on this subject based on the ideXlab platform.
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impact of a mass media campaign linking abdominal obesity and cancer a natural exposure evaluation
Health Education Research, 2009Co-Authors: Belinda Morley, Melanie Wakefield, Sally M Dunlop, David J HillAbstract:A mass media campaign aired in the Australian state of Victoria aimed to increase awareness and encourage identification of the abdominal circumference for men and women that placed them at increased risk of cancer. The evaluation assessed the extent to which ad exposure was associated with improvement in awareness, intentions and behaviours with respect to weight and cancer. Respondents were overweight or obese adults aged 30‐69 years and exposure to the advertisement occurred via Commercial Television programmes in a natural setting. Questionnaire assessment occurred before, immediately after and 2 weeks following exposure to the advertising, and a comparison group who did not recall the ad completed the same interviews. For the main analyses, the exposure group was those who recalled the advertisement at post-exposure and follow-up (n 5 101). Those who did not recall it at either stage comprised the unexposed group (n 5 81). The campaign achieved its primary objective of increased awareness of the link between obesity and cancer and the specific waist sizes indicative of risk, as well as increased behavioural intentions with respect to weight and cancer. However, it did not have an effect on self-awareness of weight status, perceived personal risk of cancer or weight loss behaviour.
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association between Commercial Television exposure and fast food consumption among adults
Public Health Nutrition, 2009Co-Authors: Maree Scully, Hele Dixo, Melanie WakefieldAbstract:Objective To examine the association between Television advertising exposure and adults’ consumption of fast foods. Design Cross-sectional telephone survey. Questions included measures of frequency of fast-food consumption at different meal times and average daily hours spent watching Commercial Television. Subjects/setting Subjects comprised 1495 adults (41 % response rate) aged ≥18 years from Victoria, Australia. Results Twenty-three per cent of respondents usually ate fast food for dinner at least once weekly, while 17 % consumed fast food for lunch on a weekly basis. The majority of respondents reported never eating fast food for breakfast (73 %) or snacks (65 %). Forty-one per cent of respondents estimated watching Commercial Television for ≤1 h/d (low viewers); 29 % watched for 2 h/d (moderate viewers); 30 % watched for ≥3 h/d (high viewers). After adjusting for demographic variables, high viewers were more likely to eat fast food for dinner at least once weekly compared with low viewers (OR = 1·45; 95 % CI 1·04, 2·03). Both moderate viewers (OR = 1·53; 95 % CI 1·01, 2·31) and high viewers (OR = 1·81; 95 % CI 1·20, 2·72) were more likely to eat fast food for snacks at least once weekly compared with low viewers. Commercial Television viewing was not significantly related ( P > 0·05) to fast-food consumption at breakfast or lunch. Conclusions The results of the present study provide evidence to suggest that cumulative exposure to Television food advertising is linked to adults’ fast-food consumption. Additional research that systematically assesses adults’ behavioural responses to fast-food advertisements is needed to gain a greater understanding of the mechanisms driving this association.
Kathy Chapman - One of the best experts on this subject based on the ideXlab platform.
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advertising of fast food to children on australian Television the impact of industry self regulation
The Medical Journal of Australia, 2011Co-Authors: Lana Hebden, Lesley King, Anne Grunseit, Bridget Kelly, Kathy ChapmanAbstract:Objective: To assess the impact of the quick-service restaurant industry (QSRI) self-regulatory initiative on fast-food advertising to children on Australian Commercial Television. Design and setting: Analysis of advertisements for foods on the three main free-to-air Commercial Television channels (channels 7, 9 and 10) in Sydney, Australia, over 4 days in both May 2009 and April 2010 in terms of: number of advertisements; types of food (coded core [healthy] foods, non-core [unhealthy] foods, miscellaneous foods; or fast foods); whether advertised meals were intended for children; whether advertisements were broadcast during children's peak viewing times; and whether the company in question was a signatory to the QSRI initiative. Main outcome measures: Change in the mean frequency and rate of food advertisements per hour from 2009 to 2010; change in the types of fast-food meals (healthier alternatives [at least one nutrient-dense, low-energy food considered part of a healthy diet for children], non-core [high in undesirable nutrients and not considered part of a healthy diet for children], and other) being advertised; and proportion of children's energy requirements provided by fast-food meals. Results: From 2009 to 2010, the mean frequency of fast-food advertisements increased from 1.1 to 1.5 per hour. While non-core fast foods comprised a lesser share of fast-food advertising in 2010 than 2009, the mean frequency at which they were advertised during times when the largest numbers of children were watching Television remained the same (1.3 per hour in both 2009 and 2010). Family meals advertised for children's consumption in 2010 provided energy far in excess of children's requirements. Conclusions: Children's exposure to unhealthy fast-food advertising has not changed following the introduction of self-regulation, and some fast foods advertised for children's consumption contain excessive energy. The limited impact of self-regulation suggests that governments should define the policy framework for regulating fast-food advertising to children.
Carolina Widinghoff - One of the best experts on this subject based on the ideXlab platform.
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Television gambling advertisements extent and content of gambling advertisements with a focus on potential high risk Commercial messages
Addictive Behaviors Reports, 2019Co-Authors: Anders Hakansso, Carolina WidinghoffAbstract:Abstract Background In problem gambling, recent years have seen an expansion of online gambling in treatment-seeking patients. Television advertising may promote risky gambling, and this study aimed to assess gambling-related advertisements, with respect to potentially risky messages, in a country with high rates of online gambling among treatment seekers, for online casino particularly in treatment-seeking women. Methods A total of 144 h in six Commercial Television channels were studied with respect to frequency, extent and content of gambling-related advertisements, which were analyzed with respect to potentially risky messages and specific target groups, and compared with respect to legal status of gambling companies and for online casino gambling vs other gambling types. Aspects to analyze were elected theoretically and based on acceptable inter-rater agreement between the authors. Results Nineteen percent (11–28% across different channels) of advertisements promoted gambling, with online casino being by far the most common type of gambling exposed. Messages promoting ease to gamble (including bonuses and rapid cash-out messages) and a female focus were significantly more common in online casino gambling and in non-licensed companies, whereas sports-related messages were more common in licensed companies. Gambling-related advertisements were also common in relation to family movies, and appeared even during children's programs. Conclusions Online casino was by far the most common type of televised gambling advertisements. Several risky messages were identified, and female gender, as well as messages promoting the rapidity and facility of gambling, were more commonly addressed by online casino companies. Public health aspects are discussed.
Lesley King - One of the best experts on this subject based on the ideXlab platform.
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advertising of fast food to children on australian Television the impact of industry self regulation
The Medical Journal of Australia, 2011Co-Authors: Lana Hebden, Lesley King, Anne Grunseit, Bridget Kelly, Kathy ChapmanAbstract:Objective: To assess the impact of the quick-service restaurant industry (QSRI) self-regulatory initiative on fast-food advertising to children on Australian Commercial Television. Design and setting: Analysis of advertisements for foods on the three main free-to-air Commercial Television channels (channels 7, 9 and 10) in Sydney, Australia, over 4 days in both May 2009 and April 2010 in terms of: number of advertisements; types of food (coded core [healthy] foods, non-core [unhealthy] foods, miscellaneous foods; or fast foods); whether advertised meals were intended for children; whether advertisements were broadcast during children's peak viewing times; and whether the company in question was a signatory to the QSRI initiative. Main outcome measures: Change in the mean frequency and rate of food advertisements per hour from 2009 to 2010; change in the types of fast-food meals (healthier alternatives [at least one nutrient-dense, low-energy food considered part of a healthy diet for children], non-core [high in undesirable nutrients and not considered part of a healthy diet for children], and other) being advertised; and proportion of children's energy requirements provided by fast-food meals. Results: From 2009 to 2010, the mean frequency of fast-food advertisements increased from 1.1 to 1.5 per hour. While non-core fast foods comprised a lesser share of fast-food advertising in 2010 than 2009, the mean frequency at which they were advertised during times when the largest numbers of children were watching Television remained the same (1.3 per hour in both 2009 and 2010). Family meals advertised for children's consumption in 2010 provided energy far in excess of children's requirements. Conclusions: Children's exposure to unhealthy fast-food advertising has not changed following the introduction of self-regulation, and some fast foods advertised for children's consumption contain excessive energy. The limited impact of self-regulation suggests that governments should define the policy framework for regulating fast-food advertising to children.
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persuasive food marketing to children use of cartoons and competitions in australian Commercial Television advertisements
Health Promotion International, 2008Co-Authors: Idge Kelly, Libby Hattersley, Lesley King, Victoria M FloodAbstract:SUMMARYWhile there is a recognized link between high levels of exposure to advertising of unhealthy foods and overweight and obesity among children, there is little research on the extent to which these exposures include persuasive marketing techniques. This study aimed to measure children’s exposure to the use of persuasive marketing within Television food advertisements.Advertisements broadcast on all three Commercial Australian Television channels were recorded for an equivalent 1 week period in May 2006 and 2007 (714 h). Food advertisements were analysed for their use of persuasive marketing, including premium offers, such as competitions, and the use of promotional characters, including celebrities and cartoon characters. Advertised foods were categorized as core, non-core or miscellaneous foods. Commercial data were purchased to determine children’s peak viewing times and popular programs.A total of 20 201 advertisements were recorded, 25.5% of which were for food. Significantly more food advertisements broadcast during children’s peak viewing times, compared to non-peak times, contained promotional characters (P < 0.05) and premium offers (P < 0.001). During programs most popular with children, there were 3.3 non-core food advertisements per hour containing premium offers, compared to 0.2 per hour during programs most popular with adults. The majority of advertisements containing persuasive marketing during all viewing periods were for non-core foods.Persuasive marketing techniques are frequently used to advertise non-core foods to children, to promote children’s brand recognition and preference for advertised products. Future debate relating to Television advertising regulations must consider the need to restrict the use of persuasive marketing techniques to children.
James D Sarge - One of the best experts on this subject based on the ideXlab platform.
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Commercial Television exposure fast food toy collecting and family visits to fast food restaurants among families living in rural communities
The Journal of Pediatrics, 2016Co-Authors: Jennife A Emond, Amy M Ernhard, Diane Gilbertdiamond, James D SargeAbstract:Objective To assess the associations between children's exposure to Television (TV) networks that aired child-directed advertisements for children's fast food meals with the collection of fast food meal toy premiums and frequency of family visits to those restaurants. Study design One hundred parents of children 3-7 years old were recruited from a rural pediatrics clinic during 2011; families receiving Medicaid were oversampled. Parents reported the child's TV viewing habits and family visit frequency to the fast food restaurants participating in child-directed TV marketing at the time, and their child's requests for visits to and the collecting of toy premiums from those restaurants. Logistic regression models assessed adjusted associations between a child's TV viewing with more frequent restaurant visits (≥monthly in this population). Structural equation modeling assessed if child requests or toy collecting mediated that association. Results Thirty-seven percent of parents reported ≥monthly visits to the select fast food restaurants. Among children, 54% requested visits to and 29% collected toys from those restaurants. Greater child Commercial TV viewing was significantly associated with more frequent family visits to those fast food restaurants (aOR 2.84 for each 1-unit increase in the child's Commercial TV viewing scale, P Conclusions Higher exposure among children to Commercial TV networks that aired child-directed ads for children's fast food meals was associated with more frequent family visits to those fast food restaurants. Child desire for toy premiums may be a mediating factor.