The Experts below are selected from a list of 27750 Experts worldwide ranked by ideXlab platform
Sun-young Park - One of the best experts on this subject based on the ideXlab platform.
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Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
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bridging the gap in the technology Commercialization Process using a three stage technology product market model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
Minseo Kim - One of the best experts on this subject based on the ideXlab platform.
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Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
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bridging the gap in the technology Commercialization Process using a three stage technology product market model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
Kiseok Kwon - One of the best experts on this subject based on the ideXlab platform.
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sustainable economic growth and the adaptability of a national system of innovation a socio cognitive explanation for south korea s mired technology transfer and Commercialization Process
Sustainability, 2018Co-Authors: Tahir Hameed, Peter Von Staden, Kiseok KwonAbstract:Sustainable economic growth is closely linked to a national system of innovation’s (NSI) adaptability. The NSI of a country in catch-up mode is different than one at the technology frontier. In this exploratory paper we use a socio-cognitive approach to demonstrate that shared mental models (SMMs) need to change with the evolution of a NSI to sustain growth. For South Korea in particular, this insight offers a way for it realize better technology transfer and Commercialization (TTC) performance and a new cognitive model for its TTC teams to transition to and operate at the technology frontier. We use cognitive mapping techniques to interpret the interviews of teams in South Korea’s public research institutes active in TTC. Their SMMs reveal that a top-down policy for catching-up NSIs reinforces SMMs around a linear Commercialization Process. Alternatively, the participatory policy approach of frontier innovation systems supports interaction and the active learning of their actors’ SMMs. This affords a wider variety of innovation and Commercialization Processes. Consequently, a policy of transitioning NSIs that remains top-down freezes TTC teams in their existing SMMs fettering growth. By extension, as a transitioning NSI, South Korea should adopt policy that reconfigures its existing SMMs to encourage a more open approach to TTC.
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Sustainable Economic Growth and the Adaptability of a National System of Innovation: A Socio-Cognitive Explanation for South Korea’s Mired Technology Transfer and Commercialization Process
Sustainability, 2018Co-Authors: Tahir Hameed, Peter Von Staden, Kiseok KwonAbstract:Sustainable economic growth is closely linked to a national system of innovation’s (NSI) adaptability. The NSI of a country in catch-up mode is different than one at the technology frontier. In this exploratory paper we use a socio-cognitive approach to demonstrate that shared mental models (SMMs) need to change with the evolution of a NSI to sustain growth. For South Korea in particular, this insight offers a way for it realize better technology transfer and Commercialization (TTC) performance and a new cognitive model for its TTC teams to transition to and operate at the technology frontier. We use cognitive mapping techniques to interpret the interviews of teams in South Korea’s public research institutes active in TTC. Their SMMs reveal that a top-down policy for catching-up NSIs reinforces SMMs around a linear Commercialization Process. Alternatively, the participatory policy approach of frontier innovation systems supports interaction and the active learning of their actors’ SMMs. This affords a wider variety of innovation and Commercialization Processes. Consequently, a policy of transitioning NSIs that remains top-down freezes TTC teams in their existing SMMs fettering growth. By extension, as a transitioning NSI, South Korea should adopt policy that reconfigures its existing SMMs to encourage a more open approach to TTC.
Yeong-wha Sawng - One of the best experts on this subject based on the ideXlab platform.
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Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
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bridging the gap in the technology Commercialization Process using a three stage technology product market model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
Hyesu Park - One of the best experts on this subject based on the ideXlab platform.
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Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.
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bridging the gap in the technology Commercialization Process using a three stage technology product market model
Sustainability, 2019Co-Authors: Minseo Kim, Hyesu Park, Yeong-wha Sawng, Sun-young ParkAbstract:This study proposes a new “three-stage technology–product–market” model to analyze the technology Commercialization Process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology Commercialization Process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.