The Experts below are selected from a list of 277017 Experts worldwide ranked by ideXlab platform
Darren Lilleker - One of the best experts on this subject based on the ideXlab platform.
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online political Communication Strategies meps e representation and self representation
Journal of Information Technology & Politics, 2013Co-Authors: Darren Lilleker, Karolina KocmichalskaAbstract:Research into the Communication Strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritize styles of Communication, with a comparative perspective across 27 nations. Through content analysis of online Communication, we investigate how the Internet is used by members of the European Parliament. Our analysis assesses three Communication Strategies: homestyle, impression management, and participatory. We find that a homestyle strategy predominates, followed by impression management. Participatory Communication is emergent, but may earn legislators political capital, as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.
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Online political Communication Strategies: MEPs e-representation and self-representation
Journal of Information Technology and Politics, 2013Co-Authors: Darren Lilleker, Karolina Koc-michalskaAbstract:Research into the Communication Strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritise styles of Communication, with a comparative perspective across twenty-seven nations. Through content analysis of online Communication we investigate how the Internet is used by MEPs. Our analysis assesses three Communication Strategies: homestyle, impression management and participatory. We find that a homestyle strategy predominates followed by impression management. Participatory Communication is emergent, but may earn legislators political capital as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.
Karolina Koc-michalska - One of the best experts on this subject based on the ideXlab platform.
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Online political Communication Strategies: MEPs e-representation and self-representation
Journal of Information Technology and Politics, 2013Co-Authors: Darren Lilleker, Karolina Koc-michalskaAbstract:Research into the Communication Strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritise styles of Communication, with a comparative perspective across twenty-seven nations. Through content analysis of online Communication we investigate how the Internet is used by MEPs. Our analysis assesses three Communication Strategies: homestyle, impression management and participatory. We find that a homestyle strategy predominates followed by impression management. Participatory Communication is emergent, but may earn legislators political capital as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.
Karolina Kocmichalska - One of the best experts on this subject based on the ideXlab platform.
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online political Communication Strategies meps e representation and self representation
Journal of Information Technology & Politics, 2013Co-Authors: Darren Lilleker, Karolina KocmichalskaAbstract:Research into the Communication Strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritize styles of Communication, with a comparative perspective across 27 nations. Through content analysis of online Communication, we investigate how the Internet is used by members of the European Parliament. Our analysis assesses three Communication Strategies: homestyle, impression management, and participatory. We find that a homestyle strategy predominates, followed by impression management. Participatory Communication is emergent, but may earn legislators political capital, as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.
Francesca Cabiddu - One of the best experts on this subject based on the ideXlab platform.
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Social Media Communication Strategies in Fashion Industry
Exploring Digital Ecosystems, 2019Co-Authors: Francesca Cabiddu, Cinzia Dessi, Michela FlorisAbstract:This study quasi-replicates a previous work based on social Communication Strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.
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Social media Communication Strategies
Journal of Services Marketing, 2016Co-Authors: Paola Barbara Floreddu, Francesca CabidduAbstract:Purpose While a great amount of literature has focused on the relationship between Communication Strategies and corporate reputation, there is no systematic research on the different kinds of social media Communication Strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media Communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate Communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media Communication Strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary Strategies of Communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on Communication Strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media Communication strategy. Practical implications From this study, managers can learn how to combine the six Communication Strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide Communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate Communication, showing the relationship between them in a social media context and providing different Strategies of managing this combination.
Duong Trong Hue - One of the best experts on this subject based on the ideXlab platform.
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fourth generation ngos Communication Strategies in social campaigning and resource mobilization
Journal of Nonprofit & Public Sector Marketing, 2017Co-Authors: Duong Trong HueAbstract:ABSTRACTNongovernmental organizations (NGOs) have moved from small-scale community relief and services to complex advocacy missions at the international level. NGOs that operate in advocacy and social movement are addressed as fourth generation NGOs. Drawing on the literature of Communication Strategies in the nonprofit sector, the author investigates how fourth generation NGOs formulate and execute their Communication Strategies to achieve organizational goals. The author reports an in-depth case study of a single NGO. The results identify recurring themes in constructing and negotiating Communication Strategies in NGO campaigns for social support and resource mobilization. Organizational structures, public perceptions, and strategic approaches are examined to provide theoretical and practical implications related to understanding NGOs’ strategic Communications choices.
