The Experts below are selected from a list of 61464 Experts worldwide ranked by ideXlab platform
Stuart Hanmerlloyd - One of the best experts on this subject based on the ideXlab platform.
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the environmental value attitude system model a framework to guide the understanding of environmentally conscious Consumer Behaviour
Journal of Marketing Management, 1994Co-Authors: Sabine Dembkowski, Stuart HanmerlloydAbstract:Business writers such as Charter in 1992 predict that addressing the environmental consciousness of Consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green Consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current Consumer Behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as Consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐...
Sabine Dembkowski - One of the best experts on this subject based on the ideXlab platform.
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the environmental value attitude system model understanding the divergence between stated environmental consciousness and overt Consumer Behaviour
Eco-management and Auditing, 1998Co-Authors: Sabine DembkowskiAbstract:In the field of environmental consciousness Consumer Behaviour academics and practitioners have identified and highlighted the divergence between stated and actual overt Consumer Behaviour as the key problem when devising an effective environmental marketing strategy. In 1991, Meffert stressed that the greatest challenge for marketing is to progress the understanding of the divergence. Unfortunately, to date, there has been a lack of cumulative knowledge building in the field of environmentally conscious Consumer Behaviour, particularly about the divergence between stated environmental consciousness and actual Behaviour. The following article addresses this deficiency. It identifies the key variables intervening between environmental consciousness and overt Consumer Behaviour. The article provides, for the first time, a synthesis of the international literature from various social science disciplines and contributes to a cumulative knowledge building in the field of environmentally conscious Consumer Behaviour by applying the value-attitude-system model of Vinson et al.(1977). © 1998 John Wiley & Sons, Ltd and ERP Environment.
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the environmental value attitude system model a framework to guide the understanding of environmentally conscious Consumer Behaviour
Journal of Marketing Management, 1994Co-Authors: Sabine Dembkowski, Stuart HanmerlloydAbstract:Business writers such as Charter in 1992 predict that addressing the environmental consciousness of Consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green Consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current Consumer Behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as Consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐...
Helena Alves - One of the best experts on this subject based on the ideXlab platform.
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a new model for testing green Consumer Behaviour
Journal of Cleaner Production, 2019Co-Authors: Arminda Do Paco, Chris Shiel, Helena AlvesAbstract:Abstract Several green Consumer Behaviour models have sought to explain the relationship between green attitudes and individual Behaviours interrelating with green consumption based on traditional theories. Nevertheless, there have been difficulties in developing an optimum or even a consensual model able to predict green Consumer Behaviour. This paper thus seeks to examine the links between a set of constructs in order to propose a model for green Consumer Behaviour based on a different set of buying Behaviour antecedents: a prosocial attitude, the value placed on green and green communication. We developed a survey, in a self-administered questionnaire format, to gather data before applying Structural Equation Modelling (SEM) for the analysis. The results returned convey how general prosocial attitudes have a direct influence on green consumption values, and that green values positively influence green buying Behaviour and receptivity to green advertising. However, green advertising generates only a weak influence on green buying Behaviours. The relationship between these concepts becomes important whenever considering how best to develop green marketing campaigns and communication strategies able to further nurture green Behaviours.
Manuel Parras-rosa - One of the best experts on this subject based on the ideXlab platform.
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Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods
Business Strategy and The Environment, 2017Co-Authors: Francisco José Torres-ruiz, Manuela Vega-zamora, Manuel Parras-rosaAbstract:Explanatory models of Consumer Behaviour can be used to steer decision†making in the complex task of designing generic strategies to increase sustainable consumption. This paper proposes an operational model which assumes that the purchase of an organic food is a complex process that can be broken down into phases. It is applied to a concrete case – organic olive oil in the Spanish market – quantifying each phase to determine which ones should be acted on to increase demand. Results indicate that it is possible to adopt the model proposed, and that the problems hindering consumption are a lack of confidence in organic certification, not perceiving differences between organic and conventional foods, and the perception of barriers in their purchase. Given the context, marketing communications strategies have a key role to play. This model can be used to analyse the specific situation of each market and propose development strategies. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment
Agnes Hofmeister - One of the best experts on this subject based on the ideXlab platform.
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a cross cultural analysis of pro environmental Consumer Behaviour among seniors
Journal of Marketing Management, 2012Co-Authors: Lynn Sudbury Riley, Florian Kohlbacher, Agnes HofmeisterAbstract:Abstract This paper presents the results of a cross-national study into the ecologically conscious Consumer Behaviour of senior Consumers (aged 50+, mean age 64 years) in the UK, Germany, Japan, and Hungary. Using a survey, the study (n = 1275) utilises a modified version of the Ecologically Conscious Consumer Behaviour Scale, in addition to a battery of variables to measure wider ethical purchasing Behaviour and sociodemographic characteristics. Findings suggest that there are segments of older Consumers in all countries under study who demonstrate ecologically conscious Consumer Behaviour, and at the same time there are segments that do not. These segments cannot be identified by sociodemographic variables, but do differ in their wider ethical purchasing Behaviour. The study is the first of its kind to measure actual ecologically conscious Consumer Behaviour in the senior market across different nations.