The Experts below are selected from a list of 71532 Experts worldwide ranked by ideXlab platform
Ronald W Ward - One of the best experts on this subject based on the ideXlab platform.
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Consumer Interest in information cues denoting quality traceability and origin an application of ordered probit models to beef labels
Food Quality and Preference, 2006Co-Authors: Wim Verbeke, Ronald W WardAbstract:The objective of this paper is, first, to determine which information cues on beef labels really attract Consumer Interest, specified as the level of perceived importance attached to and attention paid to label cues. The focus is (1) on indications of quality through a quality label and quality guarantee, (2) on indications referring to the mandatory European beef labelling regulation and traceability system, and (3) on indications reflecting country-of-origin. The second objective is to assess the impact of a campaign aiming at informing Consumers about beef traceability, and at raising Consumer Interest in beef quality, traceability and origin. Data were collected from a sample of 278 beef Consumers in Belgium. Ordered probit models were specified and estimated to assess the impact of individual characteristics and the beef labelling information campaign. Findings reveal that Consumer Interest is generally low for traceability, moderate for origin and high for direct indications of quality like a quality guarantee seal or expiration date. Interest in label cues is specifically low among younger males. Further, the information campaign had a measurable positive impact on Consumer attention paid to direct indications of quality and country-of-origin. Strategies including traceability for backing up on-label indications of quality and origin, rather than providing Consumers with detailed traceability information on-label, are recommended.
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Consumer Interest in information cues denoting quality traceability and origin an application of ordered probit models to beef labels
Food Quality and Preference, 2006Co-Authors: Wim Verbeke, Ronald W WardAbstract:The objective of this paper is, first, to determine which information cues on beef labels really attract Consumer Interest, specified as the level of perceived importance attached to and attention paid to label cues. The focus is (1) on indications of quality through a quality label and quality guarantee, (2) on indications referring to the mandatory European beef labelling regulation and traceability system, and (3) on indications reflecting country-of-origin. The second objective is to assess the impact of a campaign aiming at informing Consumers about beef traceability, and at raising Consumer Interest in beef quality, traceability and origin. Data were collected from a sample of 278 beef Consumers in Belgium. Ordered probit models were specified and estimated to assess the impact of individual characteristics and the beef labelling information campaign. Findings reveal that Consumer Interest is generally low for traceability, moderate for origin and high for direct indications of quality like a quality guarantee seal or expiration date. Interest in label cues is specifically low among younger males. Further, the information campaign had a measurable positive impact on Consumer attention paid to direct indications of quality and country-of-origin. Strategies including traceability for backing up on-label indications of quality and origin, rather than providing Consumers with detailed traceability information on-label, are recommended.
Wim Verbeke - One of the best experts on this subject based on the ideXlab platform.
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Consumer Interest in receiving information through social media about the risks of pesticide residues
Food Control, 2013Co-Authors: Pieter Rutsaert, Zuzanna Pieniak, Áine Regan, Áine Mcconnon, Wim VerbekeAbstract:Abstract A Consumer segmentation approach was used to determine Consumer Interest in using social media to obtain information concerning the risks of pesticide residues on vegetables. A total of 497 Flemish Consumers participated in an online survey in March 2012 to assess Interest in social media applications like Facebook, Twitter, YouTube, forums and blogs, and Wikipedia as channels for receiving information about pesticide residues from official bodies. The participants were segmented in four clusters depending on their level of information sufficiency and level of Interest in social media applications: “very satisfied; Interested” (24%), “not satisfied; very Interested” (28%), “not satisfied; some Interest” (25%) and “satisfied; little Interest” (23%). The segments with higher levels of satisfaction displayed higher trust in oneself and in public bodies to deal with the risks of pesticide residues and also contained relatively more males. Differences in information sufficiency between the segments were associated with different methods of information acquisition, i.e. by purposeful information seeking or by incidental information acquisition. The segments with higher Interest in social media displayed higher familiarity and higher appreciation for the opportunities of social media. These segments also contained relatively younger participants. Popular channels like Facebook and Twitter scored low in terms of perceived usefulness, even among high users. Wikipedia on the other hand was perceived by all segments as the most useful and credible online source when it comes to information about risks of pesticide residues. Speed and accessibility were the main motives for using social media applications as an information channel while lack of trustworthiness was the main barrier.
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determinants of Consumer Interest in fuel economy lessons for strengthening the conservation argument
Biomass & Bioenergy, 2009Co-Authors: Michael P Popp, Wim Verbeke, Liesbeth Van De Velde, Gina B Vickery, Guido Van Huylenbroeck, Bruce L DixonAbstract:With an outlook for higher global energy prices and concomitant increase of agricultural resources for the pursuit of fuel, Consumers are expected to seek more fuel-economic transportation alternatives. This paper examines factors that influence the importance Consumers place on fuel economy, with attention given to differences between American and European Consumers. In a survey conducted simultaneously in the United States (U.S.) and Belgium in the fall of 2006, respondents in both countries ranked fuel economy high among characteristics considered when purchasing a new vehicle. Overall, respondents in the U.S. placed greater emphasis on fuel economy as a new-vehicle characteristic. Respondents' budgetary concerns carried a large weight when purchasing a new vehicle as reflected in their consideration of a fuel's relative price (e.g. gasoline vs. diesel vs. biofuel) and associated car repair and maintenance costs. On the other hand, high-income Americans displayed a lack of concern over fuel economy. Concern over the environment also played a role since Consumers who felt empowered to affect the environment with their purchasing decisions (buying low and clean emission technology and fuels) placed greater importance on fuel economy. No statistically significant effects on fuel economy rankings were found related to vehicle performance, socio-demographic parameters of age, gender or education. Importantly, the tradeoff between using agricultural inputs for energy rather than for food, feed and fiber had no impact on concerns over fuel economy. Finally, contrary to expectations, U.S. respondents who valued domestically produced renewable fuels did not tend to value fuel economy.
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Consumer Interest and Marketing Potential of Information on Fish Labels
2008Co-Authors: Zuzanna Pieniak, Wim VerbekeAbstract:Food labels are an important source of information to Consumers. However, little scientific evidence is available on the type of information Consumers seek on product labels and how Consumers use food labels. The objective of this study is to assess Consumers' use of mandatory information cues and Interest in potential information cues placed on fish labels, packages or shelves in five European countries. A cross-sectional Consumer survey was carried out in November-December 2004 in five European countries: Belgium, Denmark, the Netherlands, Poland and Spain and a sample representative for age and region within each country has been obtained. Total sample size is 4,786. The results show a high use of on-label information cues; hence, labels were found as good, and potentially market effective sources of information. Consumers were most familiar with expiry date, price, species name and weight and they felt able to derive clear quality expectations from the information these cues convey. Consumers displayed the strongest Interest in an additional information cues, such as safety guarantee and a quality mark for seafood. Cross- country differences in both use and Interest in fish
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Consumer Interest and marketing potential of information on fish labels
Research Papers in Economics, 2008Co-Authors: Zuzanna Pieniak, Wim VerbekeAbstract:Food labels are an important source of information to Consumers. However, little scientific evidence is available on the type of information Consumers seek on product labels and how Consumers use food labels. The objective of this study is to assess Consumers’ use of mandatory information cues and Interest in potential information cues placed on fish labels, packages or shelves in five European countries. A cross-sectional Consumer survey was carried out in November-December 2004 in five European countries: Belgium, Denmark, the Netherlands, Poland and Spain and a sample representative for age and region within each country has been obtained. Total sample size is 4,786. The results show a high use of on-label information cues; hence, labels were found as good, and potentially market effective sources of information. Consumers were most familiar with expiry date, price, species name and weight and they felt able to derive clear quality expectations from the information these cues convey. Consumers displayed the strongest Interest in an additional information cues, such as safety guarantee and a quality mark for seafood. Cross-country differences in both use and Interest in fish information cues were observed.
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Consumer Interest in fish information and labelling: exploratory insights
Journal of International Food & Agribusiness Marketing, 2007Co-Authors: Zuzanna Pieniak, Wim Verbeke, Iris Vermeir, Karen Bruns, Svein Ottar OlsenAbstract:Abstract Consumers' cognitive mechanisms and their perception of product properties are markedly affected by information. This paper focuses on Consumers' information needs and Interests related to fish. The objective is to explore Consumers' use of internal and external information sources and their use of information cues with regard to fish. Qualitative exploratory research was performed in May 2004 through focus group discussions in two European countries: Belgium and Spain. Personal sources are found as the most important information sources with regard to fish. Although a majority of Consumers use mandatory information cues on fish labels, they express doubts whether information provided on the labels can be trusted. People who are more experienced and have higher familiarity with fish, seem to be more efficient insearching and using information. Instead of providing one message for the Consumers, segmentation and targeted information provision is recommended.
Lin Zhou - One of the best experts on this subject based on the ideXlab platform.
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Consumer Interest in information provided by food traceability systems in Japan
Food Quality and Preference, 2014Co-Authors: Shaosheng Jin, Lin ZhouAbstract:Food traceability systems are an important means to provide food safety and quality information to Consumers. We studied Consumers’ Interest in the information provided through food traceability systems by examining a national representative sample of 6243 Japanese Consumers through a 2006 online survey. The ratio of respondents who have accessed information through traceability systems is low. With respect to the 11 kinds of information we focused on in our study, respondents attached most importance to harvest date, production method, and production method certification. Our results show that more educated females have a stronger desire to access more specific information related to fresh produce, whereas less educated males are more likely to trace information through fresh produce traceability systems. We have outlined the implications of these findings.
Kurt M Ribisl - One of the best experts on this subject based on the ideXlab platform.
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us Consumer Interest in non cigarette tobacco products spikes around the 2009 federal tobacco tax increase
Tobacco Control, 2015Co-Authors: John W Ayers, Benjamin M Althouse, Sherry Emery, Jidong Huang, Kurt M RibislAbstract:Objectives This quasi-experimental longitudinal study monitored aggregate Google search queries as a proxy for Consumer Interest in non-cigarette tobacco products (NTP) around the time of the 2009 US federal tobacco tax increase. Methods Query trends for searches mentioning common NTP were downloaded from Google9s public archives. The mean relative increase was estimated by comparing the observed with expected query volume for the 16 weeks around the tax. Results After the tax was announced, queries spiked for chewing tobacco, cigarillos, electronic cigarettes (‘e-cigarettes’), roll-your-own (RYO) tobacco, snuff, and snus. E-cigarette queries were 75% (95% CI 70% to 80%) higher than expected 8 weeks before and after the tax, followed by RYO 59% (95% CI 53% to 65%), snus 34% (95% CI 31% to 37%), chewing tobacco 17% (95% CI 15% to 20%), cigarillos 14% (95% CI 11% to 17%), and snuff 13% (95% CI 10% to 14%). Unique queries increasing the most were ‘ryo cigarettes’ 427% (95% CI 308% to 534%), ‘ryo tobacco’ 348% (95% CI 300% to 391%), ‘best electronic cigarette’ 221% (95% CI 185% to 257%), and ‘e-cigarette’ 205% (95% CI 163% to 245%). Conclusions The 2009 tobacco tax increase triggered large increases in Consumer Interest for some NTP, particularly e-cigarettes and RYO tobacco.
Michael J Marcus - One of the best experts on this subject based on the ideXlab platform.
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growing Consumer Interest in jamming spectrum policy implications spectrum policy and regulatory issues
IEEE Wireless Communications, 2014Co-Authors: Michael J MarcusAbstract:This is a magazine dedicated to communications, not electronic warfare. However, the issue of jamming is unfortunately intruding on civil communications on a growing basis. It does not take much use of your favorite search engine to discover the Internet marketing of jammers for cellular communications as well as GPS. There are even WiFi jammers and jammers for an anti-car theft system used in 37 countries called LoJack. These products need not meet any out-of-band emission limits (because they are being sold illegally anyway) and thus may well radiate in bands other than their intended targets. Thus, these commercially available jammers pose a real threat to many types of legitimate spectrum users.