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Tim H. Dodd - One of the best experts on this subject based on the ideXlab platform.
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emerging wine Market in the dominican republic Consumer Market analysis
Wine Economics and Policy, 2013Co-Authors: Natalia Velikova, Olga I Murova, Tim H. DoddAbstract:Abstract Existing wine literature focuses largely on developing wine producing countries, often, overlooking Markets that are not wine producing regions. These Markets, however, may comprise, lucrative Markets for export. The current study seeks to gain insights into one such Market. Specifically, the study focuses on wine Consumer behavior and wine Market analysis in the Dominican, Republic. Quantitative methodology incorporated a Consumer survey conducted through superMarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for Market analysis.
Peter Simcock - One of the best experts on this subject based on the ideXlab platform.
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A multivariate segmentation model of senior Consumers
Journal of Consumer Marketing, 2009Co-Authors: Lynn Sudbury, Peter SimcockAbstract:Purpose – The purpose of this study is to provide a multivariate segmentation model of the older Consumer Market, utilising variables based on the major dimensions of ageing, and behavioural variables previously shown to be pertinent to older adults in the gerontology and Marketing literature.Design/methodology/approach – A self‐complete questionnaire was administered to an age‐based quota sample of 650 older Consumers (aged 50‐79) in the UK. Using the age and Consumer behaviour variables, cluster analysis was performed. The clusters were then profiled using ANOVA, Kruskal‐Wallis and χ2 techniques, using those variables not included in the initial analysis.Findings – The results confirmed that the older Consumer Market is not homogeneous. Rather, five distinct segments emerged which differ considerably from one another on a range of variables, including Consumer behaviours.Practical implications – The model has practical implications for targeting older Consumers, and the paper provides guidelines on how ...
Natalia Velikova - One of the best experts on this subject based on the ideXlab platform.
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emerging wine Market in the dominican republic Consumer Market analysis
Wine Economics and Policy, 2013Co-Authors: Natalia Velikova, Olga I Murova, Tim H. DoddAbstract:Abstract Existing wine literature focuses largely on developing wine producing countries, often, overlooking Markets that are not wine producing regions. These Markets, however, may comprise, lucrative Markets for export. The current study seeks to gain insights into one such Market. Specifically, the study focuses on wine Consumer behavior and wine Market analysis in the Dominican, Republic. Quantitative methodology incorporated a Consumer survey conducted through superMarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for Market analysis.
Du Haiyan - One of the best experts on this subject based on the ideXlab platform.
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International pleasure boat consumption pattern and Chinese pleasure boat Consumer Market
Journal of Shanghai Maritime University, 2013Co-Authors: Du HaiyanAbstract:In order to change the sole consumption form of present pleasure boat consumption in our country,and expand the scope of the pleasure boat consumption,and promote the further development of the pleasure boat industry,based on the definition of the pleasure boat consumption model,four international pleasure boat consumption pattern at present are summarized by analyzing the present pleasure boat Consumer Market of some countries in which pleasure boat consumption are mature.According to the current Chinese situation of pleasure boat Consumer Market and the international experience of pleasure boat Consumer Market,several consumption recommendations are proposed,and the development direction of Chinese pleasure boat consumption patterns in the future is summarized.
Johan Martins - One of the best experts on this subject based on the ideXlab platform.
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The South African Consumer Market
The Global Journal of Business Research, 2007Co-Authors: Johan MartinsAbstract:Investors interested in the private Consumer Market of South Africa have to take note of the size of the Market but also of the diversity of its population as well as the methods of segmentation followed by the advertising media. South Africa houses 47 million people of different race groups and has 11 official languages. The country consists of nine provinces and vast differences occur among some of them in their population composition and economic activities. In the light of the above, this paper concentrates on the calculation of the size of the South African Consumer Market segmented by 23 main expenditure groups, province, Living Standards Measure (LSM)® group and race. The size of the Market is estimated at US$146 billion. Segmentation by province is necessary because population density and personal disposal income of the inhabitants of the provinces differ considerably. Segmentation by Living Standards Measure (LSM)® group, enables Marketers to do more informed media selection for promotion. Segmentation by race is necessary since a number of cultural differences prevail.