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Vicki G. Morwitz - One of the best experts on this subject based on the ideXlab platform.

  • creating boundary breaking marketing relevant Consumer Research
    Journal of Marketing, 2020
    Co-Authors: Deborah J. Macinnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Cornelia Pechmann
    Abstract:

    Consumer Research often fails to have broad impact on members of the marketing discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from...

  • Creating boundary-breaking marketing-relevant Consumer Research
    Journal of Marketing, 2019
    Co-Authors: Deborah J. Macinnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Cornelia Pechmann
    Abstract:

    Consumer Research often fails to have broad impact on members of our own discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by our rigorous Research. We propose that impact is limited because Consumer Researchers have adhered to a set of implicit boundaries or defaults regarding what we study, why we study it, and how we do so. We identify these boundaries and describe how they can be challenged. We show that boundary-breaking marketing-relevant Consumer Research can impact relevant stakeholders (including academics in our own discipline and allied ones, and a wide range of marketplace actors including business practitioners, policymakers, the media, and society) by detailing five articles and identifying others that have had such influence. Based on these articles, we articulate what Researchers can do to break boundaries and enhance the impact of their Research. We also indicate why engaging in boundary-breaking work and enhancing the breadth of our influence is good for both individual Researchers and the fields of Consumer Research and marketing.

  • Tutorials in Consumer Research
    Journal of Consumer Research, 2016
    Co-Authors: Darren W. Dahl, Eileen Fischer, Gita Venkataramani Johar, Vicki G. Morwitz
    Abstract:

    We are excited to launch a new initiative at JCR called “Tutorials in Consumer Research.” The goal of this initiative is to provide valuable how-to information for potential authors. We hope to help both junior scholars, including PhD students, and more established scholars who simply lack rigorous training or up-to-date knowledge in particular areas, to learn aspects of the art and craft of doing Research that has the potential to be published in top-tier journals (including but not limited to JCR ). We were inspired to do this by the diversity of papers submitted to JCR by authors at all levels of … email ID: jcr-admin{at}ejcr.org

Tom J Brown - One of the best experts on this subject based on the ideXlab platform.

  • caution in the use of difference scores in Consumer Research
    Journal of Consumer Research, 1993
    Co-Authors: Paul J Peter, Gilbert A Churchill, Tom J Brown
    Abstract:

    This article illustrates the common use of difference scores in Consumer Research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discriminant validity, spurious correlations, and variance restriction. The article concludes that difference scores should generally not be used in Consumer Research and offers alternatives that overcome their limitations.

  • Caution in the Use of Difference Scores in Consumer Research
    Journal of Consumer Research, 1993
    Co-Authors: J. Paul Peter, Gilbert A Churchill, Tom J Brown
    Abstract:

    This article illustrates the common use of difference scores in Consumer Research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discus validity, spurious correlations, and variance restriction. The article concludes that difference scores should generally not be used in Consumer Research and offers alternatives that overcome their limitations. Copyright 1993 by the University of Chicago.

Dannie Kjeldgaard - One of the best experts on this subject based on the ideXlab platform.

  • postassimilationist ethnic Consumer Research qualifications and extensions
    Journal of Consumer Research, 2005
    Co-Authors: Søren Askegaard, Eric J. Arnould, Dannie Kjeldgaard
    Abstract:

    Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic Consumer behavior in a non–North American context. We find that Greenlandic Consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilationist Consumer Research. Further, we identify transnational Consumer culture as an acculturative agent not identified in previous Research on Consumer ethnicity and question the performative model of culture swapping. Finally, the analysis supports ideas about postassimilationist ethnicity as culture consumed.

  • Postassimilationist ethnic Consumer Research : Qualifications and extensions
    Journal of Consumer Research, 2005
    Co-Authors: Søren Askegaard, Eric J. Arnould, Dannie Kjeldgaard
    Abstract:

    Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic Consumer behavior in a non-North American context. We find that Greenlandic Consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilationist Consumer Research. Further, we identify transnational Consumer culture as an acculturative agent not identified in previous Research on Consumer ethnicity and question the performative model of culture swapping. Finally, the analysis supports ideas about postassimilationist ethnicity as culture consumed. (c) 2005 by JOURNAL OF Consumer Research, Inc..

Cornelia Pechmann - One of the best experts on this subject based on the ideXlab platform.

  • creating boundary breaking marketing relevant Consumer Research
    Journal of Marketing, 2020
    Co-Authors: Deborah J. Macinnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Cornelia Pechmann
    Abstract:

    Consumer Research often fails to have broad impact on members of the marketing discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from...

  • Creating boundary-breaking marketing-relevant Consumer Research
    Journal of Marketing, 2019
    Co-Authors: Deborah J. Macinnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Cornelia Pechmann
    Abstract:

    Consumer Research often fails to have broad impact on members of our own discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by our rigorous Research. We propose that impact is limited because Consumer Researchers have adhered to a set of implicit boundaries or defaults regarding what we study, why we study it, and how we do so. We identify these boundaries and describe how they can be challenged. We show that boundary-breaking marketing-relevant Consumer Research can impact relevant stakeholders (including academics in our own discipline and allied ones, and a wide range of marketplace actors including business practitioners, policymakers, the media, and society) by detailing five articles and identifying others that have had such influence. Based on these articles, we articulate what Researchers can do to break boundaries and enhance the impact of their Research. We also indicate why engaging in boundary-breaking work and enhancing the breadth of our influence is good for both individual Researchers and the fields of Consumer Research and marketing.

  • Wiley Encyclopedia of Management - Transformative Consumer Research
    Wiley Encyclopedia of Management, 2015
    Co-Authors: Julie L. Ozanne, David Glen Mick, Cornelia Pechmann, Simone Pettigrew
    Abstract:

    Transformative Consumer Research (TCR) is defined as academic, theory-based Research that examines individual and group-level problems and opportunities related to consumption, with the goal of improving Consumer well-being. This Research approach seeks to engage in rigorous academic Research that can offer pragmatic insights on the problems and opportunities of well-being most relevant to Consumers and their environments, with the mission of producing positive and uplifting change for all. The six defining characteristics of transformative Research are explored including the goal of improving Consumer well-being, the commitment to diverse paradigmatic approaches, the examination of social problems in context, the rigorous application of theory and methods, a partnership with and for Consumers, and the creative dissemination of findings to relevant stakeholders. Keywords: transformative Consumer Research; social problems; social change Research; action Research; Consumer welfare; Consumer well-being

  • transformative Consumer Research for personal and collective well being
    Taylor and Francis, 2012
    Co-Authors: David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie L. Ozanne
    Abstract:

    M. Csikszentmihalyi, Foreword: Consuming and Evolving. Part 1: Declaring and Projecting Transformative Consumer Research D.G. Mick, S. Pettigrew, C. Pechmann, J.L. Ozanne, The Origins, Qualities, and Envisionments of Transformative Consumer Research. A.R. Andreasen, M.E. Goldberg, M.J. Sirgy, Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda. B. Wansink, Activism Research: Designing Transformative Lab and Field Studies. J.L. Ozanne, E.M. Fischer, Sensitizing Principles and Practices Central to Social Change Methodologies. Part 2: Economic and Social Issues M. Viswanathan, Conducting Transformative Consumer Research: Lessons Learned in Moving from Basic Research to Transformative Impact in Subsistence Markets. C.J. Shultz II, S.J. Shapiro,Transformative Consumer Research in Developing Economies: Perspectives, Trends, and Reflections from the Field. J.A. Rosa, S. Geiger-Oneta, A. Barrios Fajardo, Hope and Innovativeness: Transformative Factors for Subsistence Consumer Merchants. J.D. Williams, G.R. Henderson, Discrimination and Injustice in the Marketplace: They Come in All Sizes, Shapes, and Colors. Part 3: Technological Edges D.L. Hoffman, Internet Indispensability, Online Social Capital, and Consumer Well-Being. R.V. Kozinets, F.M. Belz, P. McDonagh, Social Media for Social Change: A TCR Perspective. T.P. Novak, Quality of Virtual Life. Part 4: Materialism and the Environment J.E. Burroughs, A. Rindfleisch, What Welfare? On the Definition and Domain of Transformative Consumer Research and the Foundational Role of Materialism. P. McDonagh, S. Dobscha, A. Prothero, Sustainable Consumption and Production: Challenges for Transformative Consumer Research. W. Kilbourne, J. Mittelstaedt, From Profligacy to Sustainability: Can We Get There from Here? Transforming the Ideology of Consumption. Part 5: Enhancing Health S. A. Grier, E.S. Moore, Tackling the Childhood Obesity Epidemic: An Opportunity for Transformative Consumer Research. K.G. Grunert, L.E. Bolton, M.M. Raats, Processing and Acting upon Nutrition Labeling on Food: The State of Knowledge and New Directions for Transformative Consumer Research. C. Pechmann, A. Biglan, J.W. Grube, C. Cody, Transformative Consumer Research for Addressing Tobacco and Alcohol Consumption. M. Fishbein, S. E. Middlestadt, Using Behavioral Theory to Transform Consumers and Their Environment to Prevent the Spread of Sexually Transmitted Infections. Part 6: Consumer Finances G. Loewenstein, C.E. Cryder, S. Benartzi, A. Previtero, Addition by Division: Partitioning Real Accounts for Financial Well-Being. D. Soman, A. Cheema, E.Y. Chan, Understanding Consumer Psychology to Avoid Abuse of Credit Cards. P.A. Keller, A. Lusardi, Employee Retirement Savings: What We Know and What We Are Discovering for Helping People to Prepare for Life after Work. Part 7: Other Risky Behaviors and At-Risk Consumers R.J. Faber, K.D. Vohs, A Model of Self-Regulation: Insights for Impulsive and Compulsive Problems with Eating and Buying. J. Cotte, K.A. LaTour, Gambling Beliefs vs. Reality: Implications for Transformative Public Policy. J.M. Albright, Porn 2.0: The Libidinal Economy and the Consumption of Desire in the Digital Age. A. Litt, D.M. Pirouz, B. Shiv, Neuroscience and Addictive Consumption. S. Menzel Baker, M. Mason, Toward a Process Theory of Consumer Vulnerability and Resiliency: Illuminating Its Transformative Potential. S. Pettigrew, G. Moschis, Consumer Well-Being in Later Life. Part 8: Family Matters R.J. Prinz, Effective Parenting to Prevent Adverse Outcomes and Promote Child Well-Being at a Population Level. A.M. Epp, L.L. Price, Family Time in Consumer Culture: Implications for Transformative Consumer Research. Part 9: Enriching Behaviors and Virtues R. Belk, R. Llamas, The Nature and Effects of Sharing in Consumer Behavior. S.R. Maddi, Resilience and Consumer Behavior for Higher Quality of Life. D.G. Mick, B. Schwartz, Can Consumers Be Wise? Aristotle Speaks to the 21st Century. Part 10: Epilogue D.R. Lehmann, R.P. Hill, Epilogue to Transformative Consumer Research: Suggestions for the Future.

Carlos Trujillo - One of the best experts on this subject based on the ideXlab platform.

  • Understanding poverty and promoting poverty alleviation through transformative Consumer Research
    Journal of Business Research, 2013
    Co-Authors: Bige Saatcioglu, Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-hutton, José Antonio Rosa, Debabrata Talukdar, Carlos Trujillo
    Abstract:

    Consumer Research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative Consumer Research focused on felt deprivation and power within the lived experience of poverty. The framework points to Consumer choice, product/service experiences, Consumer culture, marketplace forces, and consumption capabilities as Research streams with potential to help alleviate poverty. Future Research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.