Corporate Customer

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Arne M. Ulvnes - One of the best experts on this subject based on the ideXlab platform.

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer relationships
    International Journal of Bank Marketing, 2014
    Co-Authors: Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner's dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perce...

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer
    2014
    Co-Authors: Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner’s dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perceived risk. The analyses also show that when the Corporate Customer trusts the bank, perceived risk is significantly reduced. Practical implications – The findings emphasize the role of relationship marketing in the banking industry. Originality/value – Despite the fact that inter-organizational trust is a crucial dyadic variable, few empirical studies have previously analyzed both sides of the relationship. This investigation is a preliminary analysis of how both sides of the same relationship affects the outcome. When trust erodes from one side of the relationship, it may lead to the same process on the other side of the relationship.

Robert Dahlstrom - One of the best experts on this subject based on the ideXlab platform.

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer relationships
    International Journal of Bank Marketing, 2014
    Co-Authors: Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner's dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perce...

Arne Nygaard - One of the best experts on this subject based on the ideXlab platform.

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer relationships
    International Journal of Bank Marketing, 2014
    Co-Authors: Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner's dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perce...

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer
    2014
    Co-Authors: Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner’s dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perceived risk. The analyses also show that when the Corporate Customer trusts the bank, perceived risk is significantly reduced. Practical implications – The findings emphasize the role of relationship marketing in the banking industry. Originality/value – Despite the fact that inter-organizational trust is a crucial dyadic variable, few empirical studies have previously analyzed both sides of the relationship. This investigation is a preliminary analysis of how both sides of the same relationship affects the outcome. When trust erodes from one side of the relationship, it may lead to the same process on the other side of the relationship.

Maria Kimasheva - One of the best experts on this subject based on the ideXlab platform.

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer relationships
    International Journal of Bank Marketing, 2014
    Co-Authors: Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner's dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perce...

  • How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and Corporate Customer
    2014
    Co-Authors: Arne Nygaard, Maria Kimasheva, Arne M. Ulvnes
    Abstract:

    Purpose – Trust is a crucial element of a viable banking industry. In the Corporate market though, the characteristics of the relationships between each Corporate Customer and the bank is a double-sided problem. Both parties might trust the other or choose to behave opportunistically. The paper aims to discuss these issues. Design/methodology/approach – The authors have analyzed the effects of inter-organizational trust and opportunism on the perception of risk. The paper presents a structural equations model based on a prisoner’s dilemma logic to analyze the unique effects of trust between Corporate Customers and their banks and its Corporate Customers. Findings – The results based on 252 bank – Corporate bank Customers relationships reveal an intriguing mixed strategy between trust from one party and opportunism from the other. Research limitations/implications – The implication is that mutual trust seems to reduce the perception of risk in the market while bank opportunism significantly escalates perceived risk. The analyses also show that when the Corporate Customer trusts the bank, perceived risk is significantly reduced. Practical implications – The findings emphasize the role of relationship marketing in the banking industry. Originality/value – Despite the fact that inter-organizational trust is a crucial dyadic variable, few empirical studies have previously analyzed both sides of the relationship. This investigation is a preliminary analysis of how both sides of the same relationship affects the outcome. When trust erodes from one side of the relationship, it may lead to the same process on the other side of the relationship.

Tan Boon Seng - One of the best experts on this subject based on the ideXlab platform.

  • CorporateCustomer satisfaction in the banking industry of Singapore
    International Journal of Bank Marketing, 2000
    Co-Authors: Robert W. Armstrong, Tan Boon Seng
    Abstract:

    Extends the current understanding of Customer satisfaction at the business‐to‐business level in the Asian banking industry. The main thrust of the paper is an attempt to conceptualise a comprehensive model of satisfaction at the business‐to‐business level incorporating guanxi (Chinese business relationships), relationship marketing and the disconfirmation paradigm. The essence of the research highlighted the importance of relational constructs, in addition to the disconfirmation paradigm, in impacting Customer satisfaction at the business‐to‐business level in the Singapore banking industry. At the business‐to‐business level in the Asian context, the disconfirmation paradigm is still the predominant paradigm influencing the Customer satisfaction process. Relationship marketing and guanxi are significant in our comprehensive model of CorporateCustomer satisfaction. Relationship marketing was found to have both a direct and an indirect impact (through disconfirmation) on CorporateCustomer satisfaction. Guanxi was found to exert an indirect impact on satisfaction as opposed to the initial hypothesised direct impact on satisfaction.