The Experts below are selected from a list of 54171 Experts worldwide ranked by ideXlab platform
Durairaj Maheswaran - One of the best experts on this subject based on the ideXlab platform.
-
Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects
Review of Marketing Research, 2020Co-Authors: Durairaj Maheswaran, Cathy Yi Chen, Junhong HeAbstract:Purpose – Extensive research in the area of consumer behavior has documented the “Country of Origin Effect,” which identifies Country of Origin as an important decision variable in evaluating products and services. Past research has mostly assumed that Country of Origin effect is driven by the performance of the products Originating in that Country. However, consumers can also form opinions about countries based on exposure to information that is unrelated to the product and may have roots in macro factors such as history, culture, and politics. These emotions, while extraneous to the product, can also influence product evaluations along with performance-related Country information.Design/methodology/approach – This review examines research addressing both performance and emotional perceptions related to Country of Origin.Findings – This review presents an integrating framework termed “Nation Equity” to systematically understand and examine the influence of various dimensions of Country of Origin on consumer decision making.
-
nation equity incidental emotions in Country of Origin effects
Journal of Consumer Research, 2006Co-Authors: Durairaj Maheswaran, Cathy Yi ChenAbstract:Different from past research on Country-of-Origin effects that has focused on cognitive factors, this article examines the impact of incidental emotions and cognitive appraisals associated with these emotions on Country-of-Origin effects. Experiment 1 compared anger and sadness and demonstrated that Country of Origin influenced evaluations only in the angry (vs. sad) condition where human (vs. situation) control was high. Experiment 2 further identified the effects of agency control using a different emotion, frustration. Based on these observations, this article suggests that, like brands, countries also have equity associated with them, termed "nation equity," that has both performance and emotional components. (c) 2006 by JOURNAL of CONSUMER RESEARCH, Inc..
-
cultural variations in Country of Origin effects
Journal of Marketing Research, 2000Co-Authors: Zeynep Gurhancanli, Durairaj MaheswaranAbstract:Abstract The authors examine the extent to which cultural orientation influences Country of Origin effects on product evaluations in two countries (Japan and the United States). Subjects were given attribute information about a mountain bike made in either Japan or the United States. The target product was described as either superior or inferior to competition. Respondents in Japan evaluated the product that Originated in the home Country (versus foreign Country) more favorably regardless of product superiority. In contrast, respondents in the United States evaluated the product that Originated in the home Country more favorably only when the product was superior to competition. The authors explain these findings on the basis of the cultural psychological principles of individualism and collectivism. Specifically, the authors show that the vertical dimension of individualism and collectivism explains Country of Origin effects. The authors also discuss implications for global marketing strategies featurin...
-
determinants of Country of Origin evaluations
Journal of Consumer Research, 2000Co-Authors: Zeynep Gurhancanli, Durairaj MaheswaranAbstract:Two experiments examined the factors that influence and the psychological processes that underlie Country-of-Origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a Country with relatively unfavorable associations. When consumers use Country of Origin as a basis for judgment under low motivation, or when the processing goal is to evaluate the Country of Origin, they focus on the Country-of-Origin information. Under such conditions, relevant evidence about the Country of Origin provided by dispersed information is likely to affect Country-of-Origin evaluations. In contrast, if consumers do not focus on the Country of Origin, such as under high motivation, or if their processing goal directs their attention away from Country-of-Origin information, any evidence about the Country of Origin is less likely to be utilized in their judgments. Findings from two experiments are consistent with this theorizing and highlight the central role of motivational intensity and direction in moderating the effect of information type on Country-of-Origin evaluations. Copyright 2000 by the University of Chicago.
Feng Jyh Lin - One of the best experts on this subject based on the ideXlab platform.
-
Country-of-Origin effects and antecedents of industrial brand equity
Journal of Business Research, 2011Co-Authors: Yi-min Chen, Yi Fan Su, Feng Jyh LinAbstract:Does the Country-of-Origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's Country-of-Origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many Country-of-Origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the Country-of-Origin effects in international B2B buyers' minds. The main finding is that the Country-of-Origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan. © 2011 Elsevier Inc.
Osman Mohamad - One of the best experts on this subject based on the ideXlab platform.
-
does image of Country of Origin matter to brand equity
Journal of Product & Brand Management, 2007Co-Authors: Norjaya Mohd Yasin, Mohd Nasser Mohd Noor, Osman MohamadAbstract:Purpose – The purpose of this study is to explore the effects of brand's Country‐of‐Origin image on the formation of brand equity.Design/methodology/approach – To accomplish this, the brand equity of household electrical appliances, particularly televisions, refrigerators and air‐conditioners, in the Malaysian market is examined. A conceptual framework in which brand's Country‐of‐Origin image is postulated to influence the dimensions of brand equity, which is made up of brand loyalty, brand awareness, perceived quality, and brand associations. These dimensions, in turn, influence brand equity. Data were collected from consumers of household electrical appliances using probability sampling.Findings – Factor analysis conducted on brand equity dimensions, produced three factors namely, brand distinctiveness, brand loyalty, and brand awareness/associations. The regression analysis results show that brand's Country‐of‐Origin image positively and significantly influences dimensions of brand equity. The results ...
Michael J Baker - One of the best experts on this subject based on the ideXlab platform.
-
Country of Origin as a source of competitive advantage
Journal of Strategic Marketing, 2020Co-Authors: Michael J Baker, Lorna BallingtonAbstract:In an increasingly competitive global market it is becoming more and more difficult to establish a sustainable competitive advantage (SCA). In this context it is surprising that the emphasis is upon competing in export markets as opposed to defending domestic markets from such global competition, particularly when offensive strategies are generally more risky than defensive ones. One attribute that offers the potential for an SCA in both home and foreign markets is the Country of Origin or product Country image. This was confirmed by a review of the literature and the Australian Made campaign. However, an analysis of the Scotland the Brand initiative and exploratory in-depth interviews with senior Scottish executives indicated that there is continuing reluctance to use the Country of Origin/product Country image effect in domestic markets.
-
Country of Origin effects a literature review
Marketing Intelligence & Planning, 1998Co-Authors: Khalid I Alsulaiti, Michael J BakerAbstract:This paper provides a comprehensive review of the literature regarding the effect of Country of Origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and Country of Origin. The Country of Origin may be an important element in the perceptions consumers have of products and services especially where little other information is known. However, the question of how much influence the Country of Origin provides in product and service evaluations remains unanswered and a number of other major issues have yet to be resolved. Directions for future research are developed.
Yi-min Chen - One of the best experts on this subject based on the ideXlab platform.
-
Country-of-Origin effects and antecedents of industrial brand equity
Journal of Business Research, 2011Co-Authors: Yi-min Chen, Yi Fan SuAbstract:Does the Country-of-Origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's Country-of-Origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many Country-of-Origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the Country-of-Origin effects in international B2B buyers' minds. The main finding is that the Country-of-Origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.
-
Country-of-Origin effects and antecedents of industrial brand equity
Journal of Business Research, 2011Co-Authors: Yi-min Chen, Yi Fan Su, Feng Jyh LinAbstract:Does the Country-of-Origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's Country-of-Origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many Country-of-Origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the Country-of-Origin effects in international B2B buyers' minds. The main finding is that the Country-of-Origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan. © 2011 Elsevier Inc.
