The Experts below are selected from a list of 24 Experts worldwide ranked by ideXlab platform

Heather D Maxwell - One of the best experts on this subject based on the ideXlab platform.

  • Expanding the Boundaries of Sport Media Research: Using Critical Theory to Explore Consumer Responses to Representations of Women's Sports
    Journal of Sport Management, 2011
    Co-Authors: Mary Jo Kane, Heather D Maxwell
    Abstract:

    In 2005, the Journal of Sport Management printed Wendy Frisby's Earle F. Zeigler Lecture. The main thrust of Frisby's presentation was that critical social science is an underutilized framework for conducting research in sport management and that, as a result, we remain limited in our abilitie.s to truly understand how institutions and organizations "are best viewed as operating in a wider Cultural, economic, and political context characterized by asyirmietrical power relations that are historically entrenched" (2005, p.l). Other scholars such as Cunningham and Fink (2006) reinforced the importance of doing this kind of critical work. In their review of key research findings in sport management literature related to issues of diversity they concluded that the vast majority of studies "operated from the paradigm of positivism" and thus our field "could benefit from an incorporation of different investigative paradigms" (p. 458). Finally, Shaw and Frisby (2006) called for an embrace of critical theoretical frameworks which empirically address the complexities of, for example, gender rela-tions and (in)equaUties found throughout the vast sport enterprise. The purpose of this paper is to do precisely what these leading scholars have urged those who work in the field of sport management to do—ground our research in critical social science so that we may critique and challenge institutional ideologies and practices to pro-mote social change. More specifically, we employed critical feminist theory to empirically examine how one of the most powerful institutions in U.S. culture—sport media—reproduce gendered relations of power, values, and ideologies in the coverage and promotion of women's sports. Beyond a theoretical analysis, our investigation has direct, tangible, and significant connections to the management of sport. By providing research-based information to scholars, educators, and practitioners regarding the ways individual consumers interpret images and messages associated with athletic females, this study calls into question bedrock Cultural Assumptions and practices about how best to increase fan interest in, and consumption of, women's sports. In this article we outline in detail a study we con-ducted which expands previous research in sport media scholarship by moving beyond the limitations of content analysis, a methodological technique which has domi-nated studies looking at the amount and type of coverage given to women's sports in print and broadcast journal-ism. As Lynn, Hardin and Walsdorf (2004) have pointed out, "a valid criticism of content analysis is that it fails to account for an audience response to the [intended] messages" (p. 347). We therefore employed Audience Reception Research—a specific line of inquiry which examines not only the meanings of media texts but audi-ence interpretations and intended practices—to explore how particular images found throughout mainstream media impact fans' interest in reading about, viewing, and attending a women's sporting event. An additional point of departure from previous sport media research was to empirically address whether the deeply seated Cultural Assumption that "sex sells" is the most effective way to increase interest in women's sports. Using a "mixed-methods" approach, results from both quantitative and qualitative analyses challenge the notion that sportswomen are best served when presented as pretty, "sexy babes" rather than as highly competent and dedicated athletes. We end our paper by discuss-ing how the results from this investigation have direct implications for those who cover, promote, and market women's sports. As a result, our study provides critical information—and suggests alternative strategies—that sport managers can rely on in their day-to-day judgments and practices.

Wang Surong - One of the best experts on this subject based on the ideXlab platform.

  • a discussion on the relation of Cultural Assumption and utterances
    Journal of Wuyi University, 2004
    Co-Authors: Wang Surong
    Abstract:

    This paper is an attempt to illustrate the inferential significance of Cultural Assumption in the process of encoding and decoding utterances in the field of Cultural pragmatics. As utterances are inevitably formed and interpreted within certain culture, Cultural Assumption is bound to be taken into consideration when the Cultural messages of utterances are transmitted. Thus the connotation, properties and functions of Cultural Assumption are proposed in the paper.

Elizabeth Robertson - One of the best experts on this subject based on the ideXlab platform.

  • Practicing Women: The Matter of Women in Medieval English Literature
    Literature Compass, 2008
    Co-Authors: Elizabeth Robertson
    Abstract:

    This essay provides a survey of women in medieval English literature through the lens of the various ways matter signifies for an understanding of the representation of women in literature of the period and their identity as authors. The Aristotelian Cultural Assumption that women are associated with matter rather than form profoundly influences the ways in which women are represented in medieval literary works. That Cultural Assumption is unsettled by the changing material conditions of women in late medieval England and even further complicated when women become authorial subjects. Finally, textual representations are materially influenced by the increasingly prominent role women play in the production and consumption of texts.

Mary Jo Kane - One of the best experts on this subject based on the ideXlab platform.

  • Expanding the Boundaries of Sport Media Research: Using Critical Theory to Explore Consumer Responses to Representations of Women's Sports
    Journal of Sport Management, 2011
    Co-Authors: Mary Jo Kane, Heather D Maxwell
    Abstract:

    In 2005, the Journal of Sport Management printed Wendy Frisby's Earle F. Zeigler Lecture. The main thrust of Frisby's presentation was that critical social science is an underutilized framework for conducting research in sport management and that, as a result, we remain limited in our abilitie.s to truly understand how institutions and organizations "are best viewed as operating in a wider Cultural, economic, and political context characterized by asyirmietrical power relations that are historically entrenched" (2005, p.l). Other scholars such as Cunningham and Fink (2006) reinforced the importance of doing this kind of critical work. In their review of key research findings in sport management literature related to issues of diversity they concluded that the vast majority of studies "operated from the paradigm of positivism" and thus our field "could benefit from an incorporation of different investigative paradigms" (p. 458). Finally, Shaw and Frisby (2006) called for an embrace of critical theoretical frameworks which empirically address the complexities of, for example, gender rela-tions and (in)equaUties found throughout the vast sport enterprise. The purpose of this paper is to do precisely what these leading scholars have urged those who work in the field of sport management to do—ground our research in critical social science so that we may critique and challenge institutional ideologies and practices to pro-mote social change. More specifically, we employed critical feminist theory to empirically examine how one of the most powerful institutions in U.S. culture—sport media—reproduce gendered relations of power, values, and ideologies in the coverage and promotion of women's sports. Beyond a theoretical analysis, our investigation has direct, tangible, and significant connections to the management of sport. By providing research-based information to scholars, educators, and practitioners regarding the ways individual consumers interpret images and messages associated with athletic females, this study calls into question bedrock Cultural Assumptions and practices about how best to increase fan interest in, and consumption of, women's sports. In this article we outline in detail a study we con-ducted which expands previous research in sport media scholarship by moving beyond the limitations of content analysis, a methodological technique which has domi-nated studies looking at the amount and type of coverage given to women's sports in print and broadcast journal-ism. As Lynn, Hardin and Walsdorf (2004) have pointed out, "a valid criticism of content analysis is that it fails to account for an audience response to the [intended] messages" (p. 347). We therefore employed Audience Reception Research—a specific line of inquiry which examines not only the meanings of media texts but audi-ence interpretations and intended practices—to explore how particular images found throughout mainstream media impact fans' interest in reading about, viewing, and attending a women's sporting event. An additional point of departure from previous sport media research was to empirically address whether the deeply seated Cultural Assumption that "sex sells" is the most effective way to increase interest in women's sports. Using a "mixed-methods" approach, results from both quantitative and qualitative analyses challenge the notion that sportswomen are best served when presented as pretty, "sexy babes" rather than as highly competent and dedicated athletes. We end our paper by discuss-ing how the results from this investigation have direct implications for those who cover, promote, and market women's sports. As a result, our study provides critical information—and suggests alternative strategies—that sport managers can rely on in their day-to-day judgments and practices.

Syafar Syafar - One of the best experts on this subject based on the ideXlab platform.