The Experts below are selected from a list of 9090 Experts worldwide ranked by ideXlab platform

Jørgen Goul Andersen - One of the best experts on this subject based on the ideXlab platform.

Elad Segev - One of the best experts on this subject based on the ideXlab platform.

  • mapping diversities and tracing trends of Cultural Homogeneity heterogeneity in cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilainahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x

  • Mapping Diversities and Tracing Trends of Cultural Homogeneity/Heterogeneity in Cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilai-nahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x

Karine Barzilai-nahon - One of the best experts on this subject based on the ideXlab platform.

  • Mapping Diversities and Tracing Trends of Cultural Homogeneity/Heterogeneity in Cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilai-nahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x

Karine Barzilainahon - One of the best experts on this subject based on the ideXlab platform.

  • mapping diversities and tracing trends of Cultural Homogeneity heterogeneity in cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilainahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x

Niv Ahituv - One of the best experts on this subject based on the ideXlab platform.

  • mapping diversities and tracing trends of Cultural Homogeneity heterogeneity in cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilainahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x

  • Mapping Diversities and Tracing Trends of Cultural Homogeneity/Heterogeneity in Cyberspace
    Journal of Computer-Mediated Communication, 2007
    Co-Authors: Elad Segev, Niv Ahituv, Karine Barzilai-nahon
    Abstract:

    Many Internet global commercial services were originally initiated in the United Statesand later exported to other countries, continents, and cultures. By analyzing contentand form characteristics of two leading portal sites—MSN and Yahoo!—on 33 and 23(respectively) of their local country homepages in a comparative and longitudinal studyover a period of six months, this study addresses two research questions: What differ-ences, if any, are found among homepages of the same parent site located in differentcultures (or targeted at audiences in different cultures)? What trends, if any, do thosedifferences show over time? Although MSN is a U.S. brand, the analysis of its home-pages reveals increasing Cultural heterogeneity and localization of content and form. Incontrast, Yahoo!’s homepages are found to be more similar to each other and to the‘‘parent’’ American portal. A metric was developed to measure the distance between var-ious websites in terms of form and content, along with a structured procedure to analyzeand cluster groups of websites. The results suggest that the diversity of local homepagesin MSN and Yahoo! follows the geographic and ethnographic scatter of their countries.doi:10.1111/j.1083-6101.2007.00373.x