The Experts below are selected from a list of 122442 Experts worldwide ranked by ideXlab platform
Rafi Ahmad Khan - One of the best experts on this subject based on the ideXlab platform.
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Data Mining: A Tool for Customer Relationship Management
Data mining and knowledge engineering, 2016Co-Authors: Rafi Ahmad KhanAbstract:Revolution of information technology in general and the World Wide Web in particular has created opportunity of building better Relationships with Customers. Until recently, simplifying the management and organization of Customer information was main focus of Customer Relationship Management software’s. Such software, called Customer Relationship Management, mainly focused on creating a database of Customer’s vital information. However, the sheer volumes of this Customer information created need for organizations to look for methods and techniques to automatically and intelligently gain insight into Customers and their needs through data analysis. Data Mining is popular means of analyzing large volumes of data in order to extract the valuable information/knowledge hidden in this data. There is an emerging trend of using data mining tools for Customer Relationship Management by the organizations in order to analyze and understand buying behavior of Customers and their characteristics, so as to retain existing Customers, acquire new potential Customers and maximize their value. This paper presents concepts of Customer Relationship Management and Data Mining, framework of Customer Relationship Management and Data Mining, application of various data mining techniques in Customer Relationship Management.
Süleyman Çelik - One of the best experts on this subject based on the ideXlab platform.
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Mobile Customer Relationship Management: An Overview
Mobile Platforms Design and Apps for Social Commerce, 2017Co-Authors: Tolga Dursun, Süleyman ÇelikAbstract:Electronic platforms provide many advantages both Customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile Customer Relationship management became an significant concept for generating long-term Relationships and increasing Customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive Relationships between firms and companies. In this study, we define what is Customer Relationship management and origins of CRM. After that we stated electronic Customer Relationship management concept and finally we mentioned about mobile CRM especially benefits and characteristics of it.
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Mobile Customer Relationship Management
Digital Marketing and Consumer Engagement, 1Co-Authors: Tolga Dursun, Süleyman ÇelikAbstract:Electronic platforms provide many advantages both Customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile Customer Relationship management became an significant concept for generating long-term Relationships and increasing Customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive Relationships between firms and companies. In this study, we define what is Customer Relationship management and origins of CRM. After that we stated electronic Customer Relationship management concept and finally we mentioned about mobile CRM especially benefits and characteristics of it.
Ramkesh Sharma - One of the best experts on this subject based on the ideXlab platform.
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Customer Relationship Management CRM and Performance
International Journal of Research, 2014Co-Authors: Tushar Jain, Shubham Chauhan, Ramkesh SharmaAbstract:In this paper, we examine the impact of Customer Relationship management CRM on firm performance using a hierarchical construct model.
Lai Xiang-yu - One of the best experts on this subject based on the ideXlab platform.
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Customer LIFE CYCLE ORIENTED Customer Relationship MANAGEMENT MODEL
Information & Computation, 2003Co-Authors: Lai Xiang-yuAbstract:Customer Relationship management system (CRM) is a kind of important tool for improving the enterprise's competition capability. It needs system model to instruct the establishment and operation of Customer Relationship management system. This paper puts forward a kind of idea to model a multi-view model on the basis of Customer life cycle value, studies the component modules for each view of Customer Relationship management system, and their interrelation. At last, a further research thought is presented.
Navimipournima Jafari - One of the best experts on this subject based on the ideXlab platform.
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Customer Relationship management mechanisms
Computers in Human Behavior, 2016Co-Authors: Soltanizeynab, Navimipournima JafariAbstract:In the information systems, Customer Relationship management (CRM) is the overall process of building and maintaining profitable Customer Relationships by delivering superior Customer value and sat...
