The Experts below are selected from a list of 323364 Experts worldwide ranked by ideXlab platform
Michael Klafft - One of the best experts on this subject based on the ideXlab platform.
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street marketing how proximity and Context drive coupon redemption
Journal of Consumer Marketing, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose – In 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approach – The paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – It was found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant, the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distributio...
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street marketing how proximity and Context drive coupon redemption
Social Science Research Network, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns’ success.Design/methodology/approach – The paper reports an empirical study conducted in co-operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – We found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distribution should not follow a ‘one-is-good-for-all-strategy’ even for one marketer within one product category. Instead each coupon strategy should carefully consider Contextual influence.Originality – This article is the first to our knowledge that systematically investigates the impact of Context variables on coupon redemption. We focus on Context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.
Sarah Spiekermann - One of the best experts on this subject based on the ideXlab platform.
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street marketing how proximity and Context drive coupon redemption
Journal of Consumer Marketing, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose – In 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approach – The paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – It was found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant, the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distributio...
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street marketing how proximity and Context drive coupon redemption
Social Science Research Network, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns’ success.Design/methodology/approach – The paper reports an empirical study conducted in co-operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – We found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distribution should not follow a ‘one-is-good-for-all-strategy’ even for one marketer within one product category. Instead each coupon strategy should carefully consider Contextual influence.Originality – This article is the first to our knowledge that systematically investigates the impact of Context variables on coupon redemption. We focus on Context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.
Matthias Rothensee - One of the best experts on this subject based on the ideXlab platform.
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street marketing how proximity and Context drive coupon redemption
Journal of Consumer Marketing, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose – In 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approach – The paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – It was found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant, the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distributio...
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street marketing how proximity and Context drive coupon redemption
Social Science Research Network, 2011Co-Authors: Sarah Spiekermann, Matthias Rothensee, Michael KlafftAbstract:Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing Context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns’ success.Design/methodology/approach – The paper reports an empirical study conducted in co-operation with a restaurant chain: 9.880 Subway coupons were distributed under different Experimental Context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – We found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distribution should not follow a ‘one-is-good-for-all-strategy’ even for one marketer within one product category. Instead each coupon strategy should carefully consider Contextual influence.Originality – This article is the first to our knowledge that systematically investigates the impact of Context variables on coupon redemption. We focus on Context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.
Federica Amici - One of the best experts on this subject based on the ideXlab platform.
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gaze following in ungulates domesticated and non domesticated species follow the gaze of both humans and conspecifics in an Experimental Context
Frontiers in Psychology, 2020Co-Authors: Alina Schaffer, Alvaro L Caicoya, Montserrat Colell, Ruben Holland, Conrad Ensenyat, Federica AmiciAbstract:Gaze following is the ability to use others' gaze to obtain information about the environment (e.g., food location, predators, and social interactions). As such, it may be highly adaptive in a variety of socio-ecological Contexts, and thus be widespread across animal taxa. To date, gaze following has been mostly studied in primates, and partially in birds, but little is known on the gaze following abilities of other taxa and, especially, on the evolutionary pressures that led to their emergence. In this study, we used an Experimental approach to test gaze following skills in a still understudied taxon, ungulates. Across four species (i.e., domestic goats and lamas, and non-domestic guanacos and mouflons), we assessed the individual ability to spontaneously follow the gaze of both conspecifics and human experimenters in different conditions. In line with our predictions, species followed the model's gaze both with human and conspecific models, but more likely with the latter. Except for guanacos, all species showed gaze following significantly more in the Experimental conditions (than in the control ones). Despite the relative low number of study subjects, our study provides the first Experimental evidence of gaze following skills in non-domesticated ungulates, and contributes to understanding how gaze following skills are distributed in another taxon-an essential endeavor to identify the evolutionary pressures leading to the emergence of gaze following skills across taxa.
Joseph Biederman - One of the best experts on this subject based on the ideXlab platform.
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Using self-reported data to assess the validity of driving simulation data
Behavior Research Methods, 2006Co-Authors: Bryan Reimer, Michael E. Kafrissen, L.a. D'ambrosio, Joseph F. Coughlin, Joseph BiedermanAbstract:In this article, we use self-reported driving behaviors from a written questionnaire to assess the measurement validity of data derived from a driving simulation. The issue of validity concerns the extent to which measures from the Experimental Context map onto constructs of interest. Following a description of the Experimental methods and setting, an argument for the face validity of the data is advanced. Convergent validity was assessed by regressing behaviors observed in thedriving simulatoron self-reported measures of driving behaviors. Significant relationships were found across six measures: accidents, speeding, velocity, passing, weaving between traffic, and behavior at stop signs. Concurrent validity was evaluated with an analysis of simulator accident involvement and attention deficit hyperactivity disorder status. Discriminant validity was assessed using a multitrait-multimethod matrix of simulator and questionnaire data. We concluded that although the relationship between self-reported behaviors and observed responses in the simulator falls short of perfect correspondence, the data collected from the driving simulator are valid measures of the behaviors of interest.
