The Experts below are selected from a list of 20475 Experts worldwide ranked by ideXlab platform
Tsan-ming Choi - One of the best experts on this subject based on the ideXlab platform.
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brand loyalties in designer luxury and Fast Fashion co branding alliances
Journal of Business Research, 2017Co-Authors: Bin Shen, Tsan-ming Choi, Pui-sze ChowAbstract:Fast Fashion brands, such as H&M, have co-branding projects with designer luxury brands. However, how the brand loyalties of the associated brands theoretically affect the co-branding's performance is largely unknown. Motivated by the observed industrial practices, we build a formal analytical model to examine the impacts of brand loyalty on revenues in luxury and Fast Fashion co-branding. The commonly adopted schemes in industry such as the profit sharing scheme, fixed-royalty scheme and mergers scheme are examined to investigate the brand performance. It is analytically found that the associated brands would perform best under the mergers scheme. This implies that the internal cooperation within a big group is the most desirable strategy for co-branding. Moreover, we provide the analytical evidence that Fast Fashion brands should work with well-known luxury Fashion brands for brand alliance.
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Introduction: Key decision points and information requirements in Fast Fashion supply chains
Information Systems for the Fashion and Apparel Industry, 2016Co-Authors: Tsan-ming ChoiAbstract:Fast Fashion is a critical industrial trend which affects the Fashion and textiles industry, and the respective supply chains. Undoubtedly, information systems are critically important in Fast Fashion supply chains as they are essential for many crucial business operations. In this introductory chapter, we first discuss some key decision points in Fast Fashion supply chains. Then, we examine the information requirements with the goal of achieving an efficient Fast Fashion supply chain system. Finally, we conclude this chapter by presenting how the articles featured in this handbook are related to enhancing decision making in Fast Fashion supply chains.
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Intelligent demand forecasting supported risk management systems for Fast Fashion inventory management
Information Systems for the Fashion and Apparel Industry, 2016Co-Authors: Tsan-ming Choi, Shuyun RenAbstract:Fast Fashion is a well-established and prominent business model in the Fashion industry. Featuring products with a very short life cycle is the common characteristic of any Fast Fashion operations. With this characteristic, Fast Fashion companies have to face very high demand uncertainty. As a result, Fast Fashion companies have to carefully forecast the product demand and incorporate risk measures into their inventory planning model. In this chapter, we first examine these related issues. Then, we propose a novel Fast Fashion demand forecasting-based risk minimization inventory control model. Finally, we discuss future research directions.
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Effects of Used Garment Collection Programs in Fast-Fashion Brands
Sustainable Fashion Supply Chain Management, 2015Co-Authors: Tsan-ming Choi, Shu GuoAbstract:This research aims to investigate the Fast-Fashion brands’ recently implemented used garment collection (UGC) scheme. It examines the effects brought by the UGC programs on brand awareness and image building of Fast-Fashion companies. A convenience sampling based consumer survey is conducted for this study. The statistical results reveal that the UGC scheme offered by Fast-Fashion companies is correlated to brand awareness and brand image. The findings imply that Fast-Fashion retailers can employ the used apparel collection program as a marketing scheme to help establish their own green brand image. This measure also enhances the Fast-Fashion retailers’ brand positioning and their competitiveness in the market.
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Fast Fashion sales forecasting with limited data and time
Decision Support Systems, 2014Co-Authors: Tsan-ming Choi, Chi Leung Hui, Na LiuAbstract:Fast Fashion is a commonly adopted strategy in Fashion retailing. Under Fast Fashion, operational decisions have to be made with a tight schedule and the corresponding forecasting method has to be completed with very limited data within a limited time duration. Motivated by Fast Fashion business practices, in this paper, an intelligent forecasting algorithm, which combines tools such as the extreme learning machine and the grey model, is developed. Our real data analysis demonstrates that this newly derived algorithm can generate reasonably good forecasting under the given time and data constraints. Further analysis with an artificial dataset shows that the proposed algorithm performs especially well when either (i) the demand trend slope is large, or (ii) the seasonal cycle's variance is large. These two features fit the Fast Fashion demand pattern very well because the trend factor is significant and the seasonal cycle is usually highly variable in Fast Fashion. The results from this paper lay the foundation which can help to achieve real time sales forecasting for Fast Fashion operations in the future. Some managerial implications are also discussed.
Jennifer Yurchisin - One of the best experts on this subject based on the ideXlab platform.
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Fast Fashion environments: consumer’s heaven or retailer’s nightmare?
International Journal of Retail & Distribution Management, 2017Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the Fast Fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at Fast Fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the Fast Fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards Fast Fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the Fast Fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the Fast Fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of Fast Fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some Fast Fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast Fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast Fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the Fast Fashion retail environments.
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Fast Fashion environments consumer s heaven or retailer s nightmare
International Journal of Retail & Distribution Management, 2017Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the Fast Fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at Fast Fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the Fast Fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards Fast Fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the Fast Fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the Fast Fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of Fast Fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some Fast Fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast Fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast Fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the Fast Fashion retail environments.
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Young Adults' Ethical Reasoning Concerning Fast Fashion Retailers
2016Co-Authors: Hau-yan Lam, Jennifer Yurchisin, Sasikarn Chatvijit CookAbstract:The purpose of this research was to identify the ethical perspectives that young adult consumers are using to evaluate Fast Fashion retailers. A total of 111 U.S. undergraduates responded to an open-ended question about why they believed Fast Fashion retailers were behaving ethically or unethically. Participants' responses were content-analyzed to identify on which ethical perspectives they were basing their assessments of Fast Fashion retailers. More than half of the participants believed that Fast Fashion retailers were behaving ethically. U.S. young adults based their decisions on the fairness approach, shareholder perspective, and common good approach.
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Post-purchase Drama: Do the Retailers Lose from Girls Gone Wild in Fast Fashion Environments?
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 2016Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Young, female consumers are driven to purchase apparel products from Fast Fashion retailers (e.g., Zara, HM Kahle 1980), which is likely to be impulsive (Bhardwaj and Fairhurst 2009; Verplanken and Sato 2011). However, feelings of regret following impulse buying behavior may lead to product returns (D’Innocenzio 2011). Based on this reasoning, the following hypotheses were developed: H1: Perceived perishability is positively related to attitude toward Fast Fashion retailers; H2: Perceived scarcity is positively related to attitude toward Fast Fashion retailers; H3: Perceived low price is positively related to attitude toward Fast Fashion retailers; H4: Attitude toward Fast Fashion retailers is positively related to impulse buying behavior in Fast Fashion retail environments; H5: Impulse buying behavior in Fast Fashion retail environments is positively related to negative post-purchase emotional response; and H6: Negative post-purchase emotional response is positively related to product returning behavior in Fast Fashion retail environments.
Aihwa Chang - One of the best experts on this subject based on the ideXlab platform.
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factors affecting college students brand loyalty toward Fast Fashion a consumer based brand equity approach
International Journal of Retail & Distribution Management, 2018Co-Authors: Aihwa ChangAbstract:Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s Fast Fashion brand loyalty by examining US college students’ perceptions and loyalty toward Fast Fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the Fast Fashion context was proposed. It was hypothesized that consumer’s perceptions of Fast Fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect consumer brand loyalty. Based on the valid data from 419 US college students, this study employed structural equation modeling to investigate the factors affecting US college students’ brand loyalty toward Fast Fashion. Findings Results reveal that for the US college students, brand awareness, perceived value, organizational associations, and brand uniqueness are the contributing factors to generating consumer’s loyalty toward Fast Fashion brands. Originality/value Due to the fact that Fast Fashion has become a key feature of the global Fashion industry over the last decade, there is phenomenal growth in the availability of Fast Fashion brands in the US markets. This study provides valuable insights about young consumers’ perceptions of Fast Fashion brands and the factors’ contributions to their brand loyalty.
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Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion
2015Co-Authors: Aihwa ChangAbstract:This study aims to empirically investigate the factors affecting consumer’s Fast Fashion brand loyalty from an international perspective by examining Taiwanese college students’ perceptions of and loyalty towards Fast Fashion.
Elisa Arrigo - One of the best experts on this subject based on the ideXlab platform.
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Global Sourcing in Fast Fashion Retailers: Sourcing Locations and Sustainability Considerations
Sustainability, 2020Co-Authors: Elisa ArrigoAbstract:For decades, apparel companies have profited from moving their manufacturing to low-cost countries and several academic studies have focused on understanding whether low-cost locations could support optimal supply chain configurations. However, the exploitation of resources in foreign sourcing countries often resulted in many environmental and social issues and apparel companies became progressively more concerned about the negative exposure that they could face with a limited supply chain transparency. Therefore, this paper aims at investigating global sourcing strategies of Fast Fashion retailers in order to understand whether the decision criteria influencing sourcing locations have changed over time to also embrace sustainability considerations. Drawing on a literature review on sustainability in Fashion supply chains, offshore outsourcing, and Fast Fashion global sourcing, a new theoretical framework concerning Fast Fashion retailers’ sourcing locations is proposed together with a content analysis of their reports. The findings show that Fast Fashion retailers identify sustainability as a key element to consider in selecting sourcing locations since sustainability issues at suppliers’ factories may represent relevant hidden costs. Moreover, actions aimed at checking and improving sustainable practices in global sourcing policies are proven to support the development of a strategic sourcing reputation for their Fast Fashion brands.
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Customer relationships and supply chain management in the Fast Fashion industry
Diverse Methods in Customer Relationship Marketing and Management, 2018Co-Authors: Elisa ArrigoAbstract:Since the 1990s, the concept of customer relationship management (CRM) has emerged in the marketing literature by stimulating the interest of the academic community. It involves the integration of supply chain functions in order to achieve a greater efficiency in delivering and improving customer value. This chapter focuses on the Fast Fashion industry that represents a fascinating domain in which to investigate the management of customer relationships due to its particular features of short life cycle products, volatile demand, and high level of impulse purchase. In order to grow in the long term, Fast Fashion companies deal with a wide range of information to develop a good understanding of market trends. To date, few studies have examined CRM in the Fast Fashion industry, and thus, this research is addressed to contribute to filling this gap. The analysis of the key functions of Fast Fashion supply chains from a CRM perspective has been carried out and findings have highlighted an interesting strategic shift from simply meeting customers' needs to driving customers' behaviors.
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Fast Fashion Business Model: An Overview
Handbook of Research on Global Fashion Management and Merchandising, 1Co-Authors: Elisa ArrigoAbstract:Fast Fashion is a commonly adopted strategy in Fashion retailing, the relevance of which is well recognized both in academia and in practice; however Fast Fashion research is still under-developed and frequently focused on a single aspect of management or marketing. On the contrary, the aim of this chapter is to provide an overview of the whole Fast Fashion business model by describing its key drivers from a strategic management perspective. To reach this purpose, a critical systemization of the Fast Fashion literature review has been carried out and the Fast Fashion business models of the three major Fast Fashion companies worldwide have been investigated through the case study methodology. Findings have highlighted how the Fast Fashion business model is characterized by efficiency, speed and flexibility, all features that allow Fast Fashion companies to succeed in the highly competitive and over-supplied apparel market.
Sasikarn Chatvijit Cook - One of the best experts on this subject based on the ideXlab platform.
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Fast Fashion environments: consumer’s heaven or retailer’s nightmare?
International Journal of Retail & Distribution Management, 2017Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the Fast Fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at Fast Fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the Fast Fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards Fast Fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the Fast Fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the Fast Fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of Fast Fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some Fast Fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast Fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast Fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the Fast Fashion retail environments.
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Fast Fashion environments consumer s heaven or retailer s nightmare
International Journal of Retail & Distribution Management, 2017Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the Fast Fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at Fast Fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the Fast Fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards Fast Fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the Fast Fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the Fast Fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of Fast Fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some Fast Fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast Fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast Fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the Fast Fashion retail environments.
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Young Adults' Ethical Reasoning Concerning Fast Fashion Retailers
2016Co-Authors: Hau-yan Lam, Jennifer Yurchisin, Sasikarn Chatvijit CookAbstract:The purpose of this research was to identify the ethical perspectives that young adult consumers are using to evaluate Fast Fashion retailers. A total of 111 U.S. undergraduates responded to an open-ended question about why they believed Fast Fashion retailers were behaving ethically or unethically. Participants' responses were content-analyzed to identify on which ethical perspectives they were basing their assessments of Fast Fashion retailers. More than half of the participants believed that Fast Fashion retailers were behaving ethically. U.S. young adults based their decisions on the fairness approach, shareholder perspective, and common good approach.
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Post-purchase Drama: Do the Retailers Lose from Girls Gone Wild in Fast Fashion Environments?
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 2016Co-Authors: Sasikarn Chatvijit Cook, Jennifer YurchisinAbstract:Young, female consumers are driven to purchase apparel products from Fast Fashion retailers (e.g., Zara, HM Kahle 1980), which is likely to be impulsive (Bhardwaj and Fairhurst 2009; Verplanken and Sato 2011). However, feelings of regret following impulse buying behavior may lead to product returns (D’Innocenzio 2011). Based on this reasoning, the following hypotheses were developed: H1: Perceived perishability is positively related to attitude toward Fast Fashion retailers; H2: Perceived scarcity is positively related to attitude toward Fast Fashion retailers; H3: Perceived low price is positively related to attitude toward Fast Fashion retailers; H4: Attitude toward Fast Fashion retailers is positively related to impulse buying behavior in Fast Fashion retail environments; H5: Impulse buying behavior in Fast Fashion retail environments is positively related to negative post-purchase emotional response; and H6: Negative post-purchase emotional response is positively related to product returning behavior in Fast Fashion retail environments.
