The Experts below are selected from a list of 21024 Experts worldwide ranked by ideXlab platform
Rex Whisman - One of the best experts on this subject based on the ideXlab platform.
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internal branding a university s most valuable Intangible Asset
Journal of Product & Brand Management, 2009Co-Authors: Rex WhismanAbstract:Purpose – The purpose of this paper is to examine the essential role that internal branding plays in successful university settings.Design/methodology/approach – Case studies from businesses and universities, as well as reviews of the pertinent literature and research, provide the data for the paper's analysis of university branding successes and failures.Findings – The paper concludes that, in the complex university realm, internal branding helps an institution overcome internal resistance to branding efforts. It helps the institution take an identity‐development strategy beyond traditional approaches, such as new logos, snappy taglines and expensive advertising campaigns, to an embedded cultural approach that guides everything from communications, fund‐raising, marketing and personnel policies to enrollment management and program development.Practical implications – The evidence indicates that the biggest mistake universities make when undertaking branding initiatives is failure to embrace an inside‐out...
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Internal branding: a university's most valuable Intangible Asset
Journal of Product & Brand Management, 2009Co-Authors: Rex WhismanAbstract:Purpose – The purpose of this paper is to examine the essential role that internal branding plays in successful university settings. Design/methodology/approach – Case studies from businesses and universities, as well as reviews of the pertinent literature and research, provide the data for the paper’s analysis of university branding successes and failures. Findings – The paper concludes that, in the complex university realm, internal branding helps an institution overcome internal resistance to branding efforts. It helps the institution take an identity-development strategy beyond traditional approaches, such as new logos, snappy taglines and expensive advertising campaigns, to an embedded cultural approach that guides everything from communications, fund-raising, marketing and personnel policies to enrollment management and program development. Practical implications – The evidence indicates that the biggest mistake universities make when undertaking branding initiatives is failure to embrace an inside-out approach to brand development. Those universities that succeed in their branding efforts are willing to borrow strategies from the corporate world to get buy-in by engaging all interested constituents – faculties, staff, students, alumni and others – in the process. Originality/value – This paper examines an emerging phenomenon within higher education marketing, one that, as of yet, has not been explored fully in the marketing literature.
Alexander P. Hoffmann - One of the best experts on this subject based on the ideXlab platform.
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Intangible Asset disclosure in the telecommunications industry
Journal of Intellectual Capital, 2008Co-Authors: Torsten J. Gerpott, Sandra Thomas, Alexander P. HoffmannAbstract:Purpose – The purpose of this paper is to investigate Intangible disclosure quality (IDQ) in an international sample of 29 stock‐quoted telecommunications network operators (TNOs). IDQ is captured separately for annual reports and websites of TNOs using a set of seven Intangible Asset categories. The article also explores associations between annual report and website IDQ on the one hand and variables interpreted either as IDQ antecedents (e.g. firm size) or as IDQ performance consequences (e.g. market‐to‐book ratio) on the other.Design/methodology/approach – TNOs' 2003 or 2003/2004 annual reports and TNOs' websites (as of May 2005) were subjected to content analytical procedures in order to quantify sample firms' disclosure quality levels for seven categories of Intangible Assets derived from a framework suggested by the Deutsche Schmalenbach Gesellschaft fur Betriebswirtschaft eV.Findings – Both annual report and website IDQ levels of TNOs were relatively low. Intangible disclosures were often limited t...
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Intangible Asset disclosure in the telecommunications industry
Journal of Intellectual Capital, 2008Co-Authors: Torsten J. Gerpott, Sandra E. Thomas, Alexander P. HoffmannAbstract:Purpose - The purpose of this paper is to investigate Intangible disclosure quality (IDQ) in an international sample of 29 stock-quoted telecommunications network operators (TNOs). IDQ is captured separately for annual reports and websites of TNOs using a set of seven Intangible Asset categories. The article also explores associations between annual report and website IDQ on the one hand and variables interpreted either as IDQ antecedents (e.g. firm size) or as IDQ performance consequences (e.g. market-to-book ratio) on the other. Design/methodology/approach - TNOs' 2003 or 2003/2004 annual reports and TNOs' websites (as of May 2005) were subjected to content analytical procedures in order to quantify sample firms' disclosure quality levels for seven categories of Intangible Assets derived from a framework suggested by the Deutsche Schmalenbach Gesellschaft für Betriebswirtschaft eV. Findings - Both annual report and website IDQ levels of TNOs were relatively low. Intangible disclosures were often limited to small pieces of qualitative information. Annual report and website IDQ are significantly positively interrelated. IDQ varies significantly by the home region of the TNO, with European TNOs displaying higher quality levels than their American counterparts. IDQ measures were not significantly related to TNOs' financial performance criteria. Researchlimitations/implications - Research limitations result from the study's single industry focus, small sample size and the limited range of variables investigated as potential IDQ antecedents/consequences. Practical implications - TNOs get insights on IDQ within their industry. Regulators/standard setting accounting institutions are encouraged to encounter industry-specific Intangible characteristics by industry-focused Intangible measurement rules in addition to an overall Intangible reporting framework. Originality/value - This study is the first investigation that simultaneously analyzes IDQ both in a firm's annual report and on its website. Further, it is unique in its use of uni- and multivariate analytical techniques exploring IDQ antecedents/consequences and in its single industry/TNO focus.
Hart E. Posen - One of the best experts on this subject based on the ideXlab platform.
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On the Strategic Accumulation of Intangible Assets
Organization Science, 2003Co-Authors: Anne Marie Knott, David J. Bryce, Hart E. PosenAbstract:The resource-based view holds that firms can earn supranormal returns if and only if they have superior resources and those resources are protected by some form of isolating mechanism preventing their diffusion throughout industry. One isolating mechanism that has been proposed for Intangible Assets is their accumulation process. The hypothesis is that Intangible Assets are inherently inimitable because would-be imitators need to replicate the entire accumulation path to achieve the same resource position. Thus, entrants can never catch up to incumbents.An interesting challenge to this hypothesis is counterfactual evidence that entrants sometimes outperform incumbents. Such counterfactual evidence should not exist if the theory is strictly correct. This paper attempts to reconcile resource accumulation theory with the counterfactual evidence. We do so by building an intermediate good-production function for a firm's Intangible Asset stocks. We test the contribution of the Intangible Asset stock to the firm's final good-production function and examine the extent to which that Asset stock deters rival mobility in the pharmaceutical industry.We find that the Asset accumulation process itself cannot deter rivals, because Asset stocks reach steady state rather quickly. Entrants can achieve an incumbent's Intangible Asset stock merely by matching its investment until steady state. Thus, we conclude that the accumulation process per se is not an isolating mechanism. While this is perhaps the most important contribution, another contribution is an empirical methodology for characterizing the accumulation function.
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On the Strategic Accumulation of Intangible Assets
Organization Science, 2003Co-Authors: Anne Marie Knott, David J. Bryce, Hart E. PosenAbstract:This paper attempts to reconcile resource accumulation theory with the counterfactual evidence. It does so by building an intermediate good-production function for a firms' Intangible Asset stocks. It tests the contribution of the Intangible Asset stock to the firm's final good-production function and examines the extent to which that Asset stock deters rival mobility in the pharmaceutical industry. It finds that the Asset accumulation process itself cannot deter rivals, because Asset stocks reach steady state rather than quickly. Entrants can achieve an incumbent's Intangible Asset stock merely by matching its investment until steady state. Thus, it concludes that the accumulation process per se is not an isolating mechanism. While this is perhaps the most important contribution, another contribution is an empirical methodology for characterizing the accumulation function.
Torsten J. Gerpott - One of the best experts on this subject based on the ideXlab platform.
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Intangible Asset disclosure in the telecommunications industry
Journal of Intellectual Capital, 2008Co-Authors: Torsten J. Gerpott, Sandra Thomas, Alexander P. HoffmannAbstract:Purpose – The purpose of this paper is to investigate Intangible disclosure quality (IDQ) in an international sample of 29 stock‐quoted telecommunications network operators (TNOs). IDQ is captured separately for annual reports and websites of TNOs using a set of seven Intangible Asset categories. The article also explores associations between annual report and website IDQ on the one hand and variables interpreted either as IDQ antecedents (e.g. firm size) or as IDQ performance consequences (e.g. market‐to‐book ratio) on the other.Design/methodology/approach – TNOs' 2003 or 2003/2004 annual reports and TNOs' websites (as of May 2005) were subjected to content analytical procedures in order to quantify sample firms' disclosure quality levels for seven categories of Intangible Assets derived from a framework suggested by the Deutsche Schmalenbach Gesellschaft fur Betriebswirtschaft eV.Findings – Both annual report and website IDQ levels of TNOs were relatively low. Intangible disclosures were often limited t...
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Intangible Asset disclosure in the telecommunications industry
Journal of Intellectual Capital, 2008Co-Authors: Torsten J. Gerpott, Sandra E. Thomas, Alexander P. HoffmannAbstract:Purpose - The purpose of this paper is to investigate Intangible disclosure quality (IDQ) in an international sample of 29 stock-quoted telecommunications network operators (TNOs). IDQ is captured separately for annual reports and websites of TNOs using a set of seven Intangible Asset categories. The article also explores associations between annual report and website IDQ on the one hand and variables interpreted either as IDQ antecedents (e.g. firm size) or as IDQ performance consequences (e.g. market-to-book ratio) on the other. Design/methodology/approach - TNOs' 2003 or 2003/2004 annual reports and TNOs' websites (as of May 2005) were subjected to content analytical procedures in order to quantify sample firms' disclosure quality levels for seven categories of Intangible Assets derived from a framework suggested by the Deutsche Schmalenbach Gesellschaft für Betriebswirtschaft eV. Findings - Both annual report and website IDQ levels of TNOs were relatively low. Intangible disclosures were often limited to small pieces of qualitative information. Annual report and website IDQ are significantly positively interrelated. IDQ varies significantly by the home region of the TNO, with European TNOs displaying higher quality levels than their American counterparts. IDQ measures were not significantly related to TNOs' financial performance criteria. Researchlimitations/implications - Research limitations result from the study's single industry focus, small sample size and the limited range of variables investigated as potential IDQ antecedents/consequences. Practical implications - TNOs get insights on IDQ within their industry. Regulators/standard setting accounting institutions are encouraged to encounter industry-specific Intangible characteristics by industry-focused Intangible measurement rules in addition to an overall Intangible reporting framework. Originality/value - This study is the first investigation that simultaneously analyzes IDQ both in a firm's annual report and on its website. Further, it is unique in its use of uni- and multivariate analytical techniques exploring IDQ antecedents/consequences and in its single industry/TNO focus.
Chris Cooke - One of the best experts on this subject based on the ideXlab platform.
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brand v reputation managing an Intangible Asset
Journal of Brand Management, 1999Co-Authors: Alison Rankin Frost, Chris CookeAbstract:The discipline of corporate reputation management is gaining recognition as a vital component of successul business strategy, one whose importance extends throughout the organisation and up to the very top. Many managers, even those at a senior level, are finding it a difficult area to grapple with and this difficulty stems in part from its multi-disciplinary nature. It has much in common with the more established practice of corporate brand management and shares several central core elements which have to be managed by practitioners of each.
