The Experts below are selected from a list of 18528 Experts worldwide ranked by ideXlab platform
Melvyn Ingleson - One of the best experts on this subject based on the ideXlab platform.
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guest page the role of the Management Consultant in information Management
International Journal of Information Management, 2000Co-Authors: Melvyn InglesonAbstract:Gestion de l'information dans une entreprise: role du Consultant en gestion, dans le contexte de la mondialisation
Sivarajah Uthayasankar - One of the best experts on this subject based on the ideXlab platform.
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Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries : the mediating role of customer engagement
Elsevier, 2020Co-Authors: Garg Poonam, Gupta Bhumika, Dzever Sam, Sivarajah Uthayasankar, Kumar VikasAbstract:CNRS 3, FNEGE 2, HCERES AInternational audienceSocial media analytics (SMA) is a dynamic field which has received considerable attention from both academics and Management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as Consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and Management Consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries
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Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement
'Elsevier BV', 2020Co-Authors: Garg P., Gupta B., Dzever S., Sivarajah UthayasankarAbstract:YesSocial media analytics (SMA) is a dynamic field which has received considerable attention from both academics and Management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as Consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and Management Consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries.The full-text of this article will be released for public view on 01 Jul 2021
Kumar Vikas - One of the best experts on this subject based on the ideXlab platform.
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Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries : the mediating role of customer engagement
Elsevier, 2020Co-Authors: Garg Poonam, Gupta Bhumika, Dzever Sam, Sivarajah Uthayasankar, Kumar VikasAbstract:CNRS 3, FNEGE 2, HCERES AInternational audienceSocial media analytics (SMA) is a dynamic field which has received considerable attention from both academics and Management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as Consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and Management Consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries
Garg Poonam - One of the best experts on this subject based on the ideXlab platform.
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Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries : the mediating role of customer engagement
Elsevier, 2020Co-Authors: Garg Poonam, Gupta Bhumika, Dzever Sam, Sivarajah Uthayasankar, Kumar VikasAbstract:CNRS 3, FNEGE 2, HCERES AInternational audienceSocial media analytics (SMA) is a dynamic field which has received considerable attention from both academics and Management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as Consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and Management Consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries
Garg P. - One of the best experts on this subject based on the ideXlab platform.
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Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement
'Elsevier BV', 2020Co-Authors: Garg P., Gupta B., Dzever S., Sivarajah UthayasankarAbstract:YesSocial media analytics (SMA) is a dynamic field which has received considerable attention from both academics and Management practitioners alike. A significant number of the scholarly research currently being conducted in SMA, however, is conceptual. Industry experts know that SMA creates new opportunities for organisations who want to more strongly engage with their customers and improve business performance. However, the relationship between social media analytic practices (SMAP), customer engagement (CE), and business performance (BP) has not yet been sufficiently investigated from an empirical perspective. In order to gain a better understanding of the relationship between SMAP and BP and the mediation role of CE in that process, a large-scale survey was conducted among senior and mid-level managers as well as Consultants in the Retail and information technology (IT) industries in India. Specifically, a structured closed-ended questionnaire was administered to managers and Management Consultants country-wide and gathered usable responses from 281 respondents holding positions such as: Digital Marketing Executive/Digital Marketing Specialist, Management Consultant, Analytics Manager, Customer Relationship Manager, Marketing Director, Engagement Manager, etc. who were in charge of digital marketing strategies in the respondent retail and IT organisations. The questionnaire addressed issues related to the way in which SMAP contribute to an enhanced business performance through the mediation role of customer engagement. Structural Equation Modelling was employed to analyse the received empirical data. On the basis of the findings our research concludes that there is a significant positive relationship between SMAP and BP mediated by CE in the Indian retail and IT industries.The full-text of this article will be released for public view on 01 Jul 2021
