The Experts below are selected from a list of 28302 Experts worldwide ranked by ideXlab platform
Leo Huang - One of the best experts on this subject based on the ideXlab platform.
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social media as a new play in a Marketing Channel strategy evidence from taiwan travel agencies blogs
Asia Pacific Journal of Tourism Research, 2012Co-Authors: Leo HuangAbstract:With social media playing an increasingly important role in Marketing strategies for travel agencies, this study explores travel agencies that develop their own travel blogs as a Marketing Channel in order to differentiate their products or services and their strategic performances. The paper herein adopts a two-stage research design, with the first stage developing a three-round Delphi research. According to this research, Taiwanese travel agencies consider four external environment forces, five internal motivations for investment, four developing differentiated strategies, and four Channel performance measurement indicators for managing travel agencies' own blogs as a Marketing Channel. The second stage explores a quantitative survey, Structural Equation Modeling, with the structural equation testing the business model of a travel blog Marketing Channel strategy. Finally, the findings provide innovative approaches for effectively exploiting differentiated Marketing Channel strategies when targeting maxi...
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how do travel agencies obtain a competitive advantage through a travel blog Marketing Channel
Journal of Vacation Marketing, 2011Co-Authors: Leo Huang, Chiyen Yung, Evonne YangAbstract:This study explores travel blog Marketing Channel strategies and the conceptual business model of the Marketing Channel from travel agency practitioners’ perspective. It is the first attempt to evaluate the external environment forces of adopting a travel blog Marketing Channel and to discern the motivations for investment in a travel blog Marketing Channel. In addition to developing travel blog Marketing Channels’ differentiated strategies and emphasizing the performances of travel blog Marketing Channels, this study adopts a three-round Delphi research design. According to the findings, Taiwanese travel agencies consider four external environment forces, five internal motivations for investment, four developing differentiated strategies, and four Channel performance measurement indicators. This study is quite innovative in that no one else so far has analyzed nor tried to discern the issues of travel blog Marketing Channel strategies and the business model of travel agency blogs. Finally, the construct ...
Evonne Yang - One of the best experts on this subject based on the ideXlab platform.
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how do travel agencies obtain a competitive advantage through a travel blog Marketing Channel
Journal of Vacation Marketing, 2011Co-Authors: Leo Huang, Chiyen Yung, Evonne YangAbstract:This study explores travel blog Marketing Channel strategies and the conceptual business model of the Marketing Channel from travel agency practitioners’ perspective. It is the first attempt to evaluate the external environment forces of adopting a travel blog Marketing Channel and to discern the motivations for investment in a travel blog Marketing Channel. In addition to developing travel blog Marketing Channels’ differentiated strategies and emphasizing the performances of travel blog Marketing Channels, this study adopts a three-round Delphi research design. According to the findings, Taiwanese travel agencies consider four external environment forces, five internal motivations for investment, four developing differentiated strategies, and four Channel performance measurement indicators. This study is quite innovative in that no one else so far has analyzed nor tried to discern the issues of travel blog Marketing Channel strategies and the business model of travel agency blogs. Finally, the construct ...
Stephen K Kim - One of the best experts on this subject based on the ideXlab platform.
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relational behaviors in Marketing Channel relationships transaction cost implications
Journal of Business Research, 2007Co-Authors: Stephen K KimAbstract:Despite recent progress in research on Marketing Channel relationships, one important question remains unaddressed: Do distributor relational behaviors lower transaction cost for distributors? If so, how do relational behaviors affect transaction cost? This study examines the process through which relational behaviors affect transaction cost. Combining the relational perspective with the transaction cost analysis of exchange, the author develops hypotheses on the links between relational behaviors and transaction cost from a distributor's point of view: a distributor's relational behaviors have different direct and indirect effects on its transaction cost. The proposed hypotheses are tested on distributor-supplier relationships with data collected through a national survey of industrial distributors. The hypotheses on the dual, differential effects of relational behaviors on distributor transaction cost received partial empirical support.
James E. Coleman - One of the best experts on this subject based on the ideXlab platform.
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The structure of Marketing Channel relationships
Journal of the Academy of Marketing Science, 1994Co-Authors: Robert A. Robicheaux, James E. ColemanAbstract:Distribution Channel research has been advanced in recent years by contributions based on the political economy paradigm, transaction cost analysis, and relationship Marketing. Drawing on these bodies of thought, we propose a new conceptualization of the structure of Marketing Channel relationships. Relationship structure is defined in terms of decision-making structure and operational integration. The proposed model of Channel structure antecedents and consequences is consistent with the major research paradigms but extends beyond simple categorical assemblages of constructs to provide an ordered set of relationships based on theory and empirical research. This conceptualization reconciles some apparent contradictions in the literature and provides a clear focus for structure, process, and performance research in Channels.
Robert A. Ping - One of the best experts on this subject based on the ideXlab platform.
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Unexplored antecedents of exiting in a Marketing Channel
Journal of Retailing, 1999Co-Authors: Robert A. PingAbstract:Abstract Despite its importance to the maintenance of interfirm relationships and thus relationship Marketing, comparatively little is known of exiting in Marketing Channels. This research proposes that exiting has novel antecedents that include loyal behavior, voice, and relationship neglect, in addition to relationship satisfaction and the cost to exit the relationship. The study results support this proposal in a Marketing Channel context, and provide some surprises including hints that it might be possible for wholesalers to identify retailers with relationship exiting potential in time to reduce that potential.
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does satisfaction moderate the association between alternative attractiveness and exit intention in a Marketing Channel
Journal of the Academy of Marketing Science, 1994Co-Authors: Robert A. PingAbstract:This study investigated the predicted moderating effect of satisfaction on the association between the attractiveness of the alternative relationship and exit intention in a Marketing Channel. The study used a variation of the Kenny and Judd structural equation technique proposed by the author. The results suggested that for Channel customers with lower satisfaction, alternative attractiveness was positively associated with exit intention. When satisfaction was higher, however, alternative attractiveness had no association with exit intention. The implications of these results are discussed.