The Experts below are selected from a list of 204027 Experts worldwide ranked by ideXlab platform
Lou Ce-qun - One of the best experts on this subject based on the ideXlab platform.
-
Analysis on China's Agricultural Marketing Information Flow Models
Information Sciences, 2010Co-Authors: Lou Ce-qunAbstract:According to the present models of China's agricultural Marketing sales,this Paper divides the China's agricultural Marketing Information flow models into two categories: agricultural Marketing Information flow model based on the traditional Information exchange platform and agricultural Marketing Information flow model based on the virtual Information exchange platform.And analyze the Information flow mechanism and pros and cons of each agricultural Marketing Information flow model,put forward suggestions with standardizing and promoting the use of agricultural Marketing Information flow models.
Thi Tuyet Mai Nguyen - One of the best experts on this subject based on the ideXlab platform.
-
The effects of entrepreneurial orientation and Marketing Information on the performance of SMEs
Journal of Business Venturing, 2007Co-Authors: Hean Tat Keh, Thi Tuyet Mai NguyenAbstract:In this study, we investigate the effects of entrepreneurial orientation and Marketing Information on the performance of small and medium-sized enterprises. We build and test a causal model using data obtained from Singaporean entrepreneurs and find support for most of our hypotheses. The results indicate that entrepreneurial orientation plays an influential role on the acquisition and utilization of Marketing Information, and also has a direct effect on firm performance. The utilization of Information regarding Marketing mix decisions (particularly the Promotion and Place elements) positively affects firm performance, and it partially mediates the relationship between entrepreneurial orientation and firm performance. The implications and future research directions are discussed.
R. O. Bello - One of the best experts on this subject based on the ideXlab platform.
-
Farmers Use of Icts for Marketing Information Outlets in Oyo State, Nigeria
Journal of Agricultural Science, 2013Co-Authors: R. A. Oyeyinka, R. O. BelloAbstract:The study examined the use of ICTs for accessing Marketing Information outlets in Oyo State, Nigeria. A simple random sampling technique was used to select 150 respondents for the study. Data collected were analysed using frequencies counts and percentages to describe the findings while, Chi-square and PPMC were used to test for relationship between the variables in the study hypotheses. The results of the findings showed that majority (70%) of the sampled respondents were male while (69.3%) were married with (84%) of them having a family size of less than five members. Large proportion (59.3%) of the respondents fall within the ages of 31-50 years, and majority (74.7%) of them were rural residence. The results also showed that majority (81.3%) of them required Information for the sales of their agricultural products. The major sources of agricultural Marketing Information outlets to the respondents were fellow farmers (81.3%), radio (85.4%) and GSM (83%).The study found that (61.3%) of the respondents were in low level category of ICTs users. Inferential statistics indicates that, there were significant relationship between level of use of ICTs for agricultural Marketing Information and marital status (? 2 =10.46, p>0.05) and level of educational attainment (? 2 =16.35, P>0.05). However, age (? 2 =5.5, p 0.05), fellow farmers(r=0.19, p>0.05) and GSM (r=0.88, p>0.05) as a source of Marketing Information were highly significant. The study recommends that government and other stake holders in the Information and communication technology industries should endeavour to eliminate the identified barriers to the effective use of ICTs for Marketing Information outlets in the study area.
Jacob Gbemiga Adewale - One of the best experts on this subject based on the ideXlab platform.
-
Women Farmers’ Perception and Utilization of Marketing Information on Cassava in Osun State, Nigeria
Journal of Agricultural Extension, 2014Co-Authors: Olumuyiwa Akin Olaniyi, Jacob Gbemiga AdewaleAbstract:The study ascertained the perception of women farmers’ on utilization of Marketing Information on cassava in Osun State, Nigeria.Multistage sampling technique was adopted in the selection of 110 women cassava farmers in Osun State. Data were collected from the women with the aid of structured interview schedule .Data analysis was carried out using frequency counts, percentages, mean, standard deviation and Spearman rho correlation was used to establish relationships between selected variables. The identified sources of Marketing Information include: radio, husbands, extension agents and Cassava Growers Association. The most utilized Marketing Information was Information on market days and market distance (WMS= 4.61) followed by Information on best time to sell Cassava produced (WMS= 4.48) and Information on preferred varieties of Cassava that attract high market price (WMS= 4.46) among others The women farmers were favourable in their perception on utilization of Marketing Information. Years of education (r= - 0.238, P< 0.05); farming experience (r= 0.654, P< 0.05) significantly influenced perception of women farmers on utilization of Marketing Information on cassava. It was recommended that the dissemination of Marketing Information by extension institutions be made available to women farmers in Osun State through the preferred sources of Information such as radio, husbands and Cassava Growers Association. Key words: Cassava Marketing utilisation, women farmers
Veselina Ivanova Nedeva - One of the best experts on this subject based on the ideXlab platform.
-
ANALYSIS OF Marketing Information SYSTEMS AND CONCEPTION OF AN INTEGRATED Marketing Information SYSTEM
International Journal of Computing, 2014Co-Authors: Veselina Ivanova NedevaAbstract:The article presents the results of a research in the field of the Marketing Information technologies. The subjects of the research are the Marketing Information systems, mainly the Information systems used in the Marketing business activities of the studied companies. 25 Marketing Information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a Marketing Information system of an integrated kind was proposed.
-
Original Contribution CONCEPT OF AN INTEGRATED Marketing Information SYSTEM
2004Co-Authors: Veselina Ivanova NedevaAbstract:The article presents the results of a research in the field of Marketing Information technologies. The subjects of the research are the Marketing Information systems, mainly the Information systems used in the Marketing business activities of the studied companies. 25 Marketing Information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and preliminary indices. Analysis was made, results were obtained and a concept for the building of a Marketing Information system of an integrated kind was proposed.
-
Original Contribution CONTEMPORARY CONCEPT OF WEB BASED INTEGRATED Marketing Information SYSTEM
2004Co-Authors: Veselina Ivanova NedevaAbstract:The article presents a new concept in integrated Marketing Information system. The concept is conformable to the possibilities of some new Information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the Information system on the Internet and Web. We also show the process of integration and the Information technologies needed for its realisation. We finally examine the components of the Marketing Information System.
