The Experts below are selected from a list of 188349 Experts worldwide ranked by ideXlab platform

Roberto Fontana - One of the best experts on this subject based on the ideXlab platform.

  • strategic orientation innovation performance and the moderating influence of Marketing Management
    Journal of Business Research, 2019
    Co-Authors: Pamela Adams, Isabel Maria Bodas Freitas, Roberto Fontana
    Abstract:

    Abstract This research aims at exploring the relationship between a firm's strategic orientation, Marketing Management in terms of Marketing mix tactics, and innovation performance. We examine three types of strategic orientations: customer, technology, and combined customer/technology orientation. We analyze their direct effect on innovation performance as well as the moderating effect of Marketing Management in terms of the Marketing mix on this relationship. We test our hypotheses on a sample of 1603 French manufacturing firms and show that organizations with a combined customer/technology orientation outperform those with a customer or technology orientation alone. We also show that the moderating effect of Marketing Management in boosting innovation success is positive for all orientations, but greatest for organizations with a technology orientation. Finally, we find that the moderating effect of Marketing Management on the relationship between orientation and performance increases as more elements of the Marketing mix are deployed simultaneously.

Gerrit Van Bruggen - One of the best experts on this subject based on the ideXlab platform.

  • Marketing Management Support Systems: Principles, Tools, and Implementation
    2012
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    Preface. Part I: The Demand Side of Marketing Management Support Systems. 1. Introduction. 2. Marketing Decision Making: A Classification of Marketing Problem-Solving Modes. Part II: The Supply Side of Marketing Management Support Systems. 3. The Components of Marketing Management Support Systems. 4. Data-Driven Marketing Management Support Systems. 5. Knowledge-Driven Marketing Management Support Systems I: Artificial Intelligence, Knowledge Representation, and Expert Systems. 6. Knowledge-Driven Marketing Management Support Systems II: Case-Based Reasoning, Neural Networks, and Creativity Support Systems. Part III: Matching the Demand and Supply Slides of Marketing Management Support Systems. 7. Integrating Frameworks. 8. BRANDFRAME: A Marketing Management Support System for the Brand Manager. Part IV: Perspectives on Marketing Management Support Systems. 9. Factors That Determine the Success of Marketing Management Support Systems. 10. The Future of Marketing Management Support Systems. References. Subject index. Authors index.

  • Advances in Marketing Management Support Systems
    International Series in Operations Research & Management Science, 2008
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen, Niek Althuizen
    Abstract:

    This chapter discusses recent advances in the field of Marketing Management support systems (MMSS). We start with a short history of Marketing Management support systems, with special attention to Marketing models, the core topic of this Handbook. In Section 17.2 we describe developments which have improved the quality of MMSS and favor their use for Marketing decision making in current Marketing practice. Section 17.3 presents our growing know-ledge about the factors that affect the adoption and use of MMSS. In Section 17.4 we discuss developments in a new category of Marketing Management support systems, i.e. systems that support decision-making for weakly structured Marketing problems.

  • The Future of Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    So far in this book we have described the state of the art of Marketing Management decision making, Marketing Management support systems, and their constituent components. We have argued that the demand side, that is, the decision situation, determines the requirements for Marketing Management support, and we have discussed the various types of data-driven and knowledge-driven MMSS that represent the current supply of decision aids. The fields of Marketing Management and Marketing Management support systems are not static, however. Both the decision situation of the marketer and the Marketing environment itself are rapidly changing. One can be sure that ten years from now the state of the art of Marketing science will be very different from what it is today. This implies that the requirements for MMSS will also change. At the same time, developments on the supply side are constantly offering new possibilities for MMSS. In this final chapter we reflect on these developments and their implications for Marketing Management support systems in the future. We also develop an agenda for further research into MMSS.

  • Data-Driven Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    The attempts to use the various components of Marketing Management support systems to support Marketing decision making have resulted in several types of systems that marketers can use to support their decision-making activities. These systems have appeared from the early 1960s onward. Continuous developments in the various components have stimulated the ongoing development of newer and more advanced types of systems. Roughly speaking, we can say that the first three decades of MMSS have been dominated by what we call data-driven Marketing Management support systems. These are systems that heavily emphasize the Marketing data and analytical capabilities components. In this chapter we describe three types of data-driven Marketing Management support systems: Marketing models, Marketing information systems, and Marketing decision support systems.

  • The Components of Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    Part II of this book is devoted to the technologies and tools that can assist decision makers in their problem-solving activities. This is the supply side of Marketing Management support systems. In Chapters 4, 5, and 6 we discuss the actual tools of MMSS, but first, in the present chapter we discuss the components of MMSS that underlie these different tools. In Chapter 1 a Marketing Management support system was defined in terms of its components as follows:

Kjell Grønhaug - One of the best experts on this subject based on the ideXlab platform.

  • Can design improve the performance of Marketing Management
    Journal of Marketing Management, 2007
    Co-Authors: Tore Kristensen, Kjell Grønhaug
    Abstract:

    Marketing Management and design is assumed to be well performing when well integrated. Seen from a Marketing Management perspective, design is complementary and provides useful tools like visualisation and prototyping as well as empathy with the consumers. Jointly this can increase the performance of the company. Due to different cultures, languages and procedures Marketing Management often fails to deliver these advantages. The introductory essay provides an overview of methods to afford a better integration between the two and introduces a number of articles providing an overview and up-to-date analysis of the current situation.

Berend Wierenga - One of the best experts on this subject based on the ideXlab platform.

  • Marketing Management Support Systems: Principles, Tools, and Implementation
    2012
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    Preface. Part I: The Demand Side of Marketing Management Support Systems. 1. Introduction. 2. Marketing Decision Making: A Classification of Marketing Problem-Solving Modes. Part II: The Supply Side of Marketing Management Support Systems. 3. The Components of Marketing Management Support Systems. 4. Data-Driven Marketing Management Support Systems. 5. Knowledge-Driven Marketing Management Support Systems I: Artificial Intelligence, Knowledge Representation, and Expert Systems. 6. Knowledge-Driven Marketing Management Support Systems II: Case-Based Reasoning, Neural Networks, and Creativity Support Systems. Part III: Matching the Demand and Supply Slides of Marketing Management Support Systems. 7. Integrating Frameworks. 8. BRANDFRAME: A Marketing Management Support System for the Brand Manager. Part IV: Perspectives on Marketing Management Support Systems. 9. Factors That Determine the Success of Marketing Management Support Systems. 10. The Future of Marketing Management Support Systems. References. Subject index. Authors index.

  • Advances in Marketing Management Support Systems
    International Series in Operations Research & Management Science, 2008
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen, Niek Althuizen
    Abstract:

    This chapter discusses recent advances in the field of Marketing Management support systems (MMSS). We start with a short history of Marketing Management support systems, with special attention to Marketing models, the core topic of this Handbook. In Section 17.2 we describe developments which have improved the quality of MMSS and favor their use for Marketing decision making in current Marketing practice. Section 17.3 presents our growing know-ledge about the factors that affect the adoption and use of MMSS. In Section 17.4 we discuss developments in a new category of Marketing Management support systems, i.e. systems that support decision-making for weakly structured Marketing problems.

  • The Future of Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    So far in this book we have described the state of the art of Marketing Management decision making, Marketing Management support systems, and their constituent components. We have argued that the demand side, that is, the decision situation, determines the requirements for Marketing Management support, and we have discussed the various types of data-driven and knowledge-driven MMSS that represent the current supply of decision aids. The fields of Marketing Management and Marketing Management support systems are not static, however. Both the decision situation of the marketer and the Marketing environment itself are rapidly changing. One can be sure that ten years from now the state of the art of Marketing science will be very different from what it is today. This implies that the requirements for MMSS will also change. At the same time, developments on the supply side are constantly offering new possibilities for MMSS. In this final chapter we reflect on these developments and their implications for Marketing Management support systems in the future. We also develop an agenda for further research into MMSS.

  • Data-Driven Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    The attempts to use the various components of Marketing Management support systems to support Marketing decision making have resulted in several types of systems that marketers can use to support their decision-making activities. These systems have appeared from the early 1960s onward. Continuous developments in the various components have stimulated the ongoing development of newer and more advanced types of systems. Roughly speaking, we can say that the first three decades of MMSS have been dominated by what we call data-driven Marketing Management support systems. These are systems that heavily emphasize the Marketing data and analytical capabilities components. In this chapter we describe three types of data-driven Marketing Management support systems: Marketing models, Marketing information systems, and Marketing decision support systems.

  • The Components of Marketing Management Support Systems
    International Series in Quantitative Marketing, 2000
    Co-Authors: Berend Wierenga, Gerrit Van Bruggen
    Abstract:

    Part II of this book is devoted to the technologies and tools that can assist decision makers in their problem-solving activities. This is the supply side of Marketing Management support systems. In Chapters 4, 5, and 6 we discuss the actual tools of MMSS, but first, in the present chapter we discuss the components of MMSS that underlie these different tools. In Chapter 1 a Marketing Management support system was defined in terms of its components as follows:

John R. Dickinson - One of the best experts on this subject based on the ideXlab platform.

  • The Marketing Management Experience
    2014
    Co-Authors: John R. Dickinson
    Abstract:

    The Marketing Management ExperienceTM is a modern Marketing Management simulation game, running on the Windows 98 operating system platform. This paper and the accompanying demonstration highlight both the substantive content of the MME and its learning-friendly and user-friendly features.

  • The Marketing Management Simulation
    Developments in Business Simulation and Experiential Learning, 1995
    Co-Authors: A. J. Faria, John R. Dickinson
    Abstract:

    The Marketing Management Simulation (MMS) is a new edition of a simulation game originally entitled LAPTOP: A Marketing Simulation (Faria and Dickinson 1987) published by Richard D. Irwin, Inc. MMS is designed for use in principles of Marketing and Marketing Management courses. The new edition will be demonstrated and participants will be given a hands-on opportunity to play and run the simulation.