The Experts below are selected from a list of 57 Experts worldwide ranked by ideXlab platform

Mukhammad Andri Setiawan - One of the best experts on this subject based on the ideXlab platform.

  • KMIS - How 802.1x Enhances Knowledge Extraction from Large Scale Campus WiFi Deployment.
    Proceedings of the 11th International Joint Conference on Knowledge Discovery Knowledge Engineering and Knowledge Management, 2019
    Co-Authors: Mukhammad Andri Setiawan
    Abstract:

    In recent years, the world has witnessed how internet connectivity is exponentially growing in cities around the world. Universitas Islam Indonesia (UII) as one of biggest private universities in Indonesia is also seeing the similar trend like the rest of the world. With more than 700 high density access points and roughly 30,000 users, most of internet connectivity in campus is provided from WiFi access. After 802.1x WiFi authentication-method deployment, UII saw an opportunity to utilise WiFi metadata as a source of business intelligence. Previously, many business processes or managerial decisions in the university were decided by some hidden assumptions and approximations. These assumptions and approximations sometimes created sub-optimal managerial decisions. To improve the strategic decision, we proposed an evidence-based management based on WiFi data. We utilise this data to extract spatial knowledge, movement behaviour, seamless attendance record, and traffic analysis for Marketing Purpose. The results show promising result where many of university decision is helped by the result given from the knowledge extraction system. Managements can act faster as information is elicited from tacit knowledge within WiFi metada in real time and more accurate.

  • how 802 1x enhances knowledge extraction from large scale campus wifi deployment
    International Joint Conference on Knowledge Discovery Knowledge Engineering and Knowledge Management, 2019
    Co-Authors: Mukhammad Andri Setiawan
    Abstract:

    In recent years, the world has witnessed how internet connectivity is exponentially growing in cities around the world. Universitas Islam Indonesia (UII) as one of biggest private universities in Indonesia is also seeing the similar trend like the rest of the world. With more than 700 high density access points and roughly 30,000 users, most of internet connectivity in campus is provided from WiFi access. After 802.1x WiFi authentication-method deployment, UII saw an opportunity to utilise WiFi metadata as a source of business intelligence. Previously, many business processes or managerial decisions in the university were decided by some hidden assumptions and approximations. These assumptions and approximations sometimes created sub-optimal managerial decisions. To improve the strategic decision, we proposed an evidence-based management based on WiFi data. We utilise this data to extract spatial knowledge, movement behaviour, seamless attendance record, and traffic analysis for Marketing Purpose. The results show promising result where many of university decision is helped by the result given from the knowledge extraction system. Managements can act faster as information is elicited from tacit knowledge within WiFi metada in real time and more accurate.

Harshad Santosh Bindra - One of the best experts on this subject based on the ideXlab platform.

  • Scope of Keywords, how Search Engine works on Sorting and Extract data from Facebook
    International Journal of Research, 2018
    Co-Authors: Shipra Ashok Chakkarwar, Diksha Gajanan Shelokar, Harshad Santosh Bindra
    Abstract:

    Scope of Keywords, how Search Engine works on Sorting and Extract data from Facebook In order to make the search engine transfer information efficiently and accurately and to improve the web search ranking, beginning with understanding the principle of search engine, this paper exports the specific scope of Keywords where we are known about the value of Keyword that is "Human Commonly search Phrase" which will search by the End Users. And then it introduces the new website building concepts and design concepts for the Purpose of the construction of search engine according to keywords how algorithm will search for particular keyword from the database and after matching appropriately keywords will show the results by their priority. We are also developing new concept of extracting the data from Facebook like today's business is shifting online for their Marketing Purpose and we are used to search data from Facebook pages which are appropriately done with their active profile, likes and Views.

Nordling Dante - One of the best experts on this subject based on the ideXlab platform.

  • Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok
    Linnéuniversitetet Institutionen för marknadsföring (MF), 2020
    Co-Authors: Hempel Ossian, Johnsson Anton, Nordling Dante
    Abstract:

    Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring.  Syfte: Studiens syfte är att undersöka hur marknadsföring genom sociala medier påverkar unga svenska konsumenters attityder.  Frågeställningar: Utifrån studiens syfte har två frågeställningar formulerats:  1. Vilken påverkan har marknadsföring genom TikTok på unga konsumenters kognitiva och affektiva attitydkomponent samt beteendekomponent?  2. Vad har bakgrundsvariabler (demografiska och användning) för effekt på unga konsumenters attityder till marknadsföring genom TikTok?  Teori: I studiens teoriavsnitt presenteras sociala medier som marknadsföringsverktyg mer utförligt. Därefter förklaras det komplexa begreppet attityd som delas in i tre olika attitydkomponenter. Vidare beskrivs teori runt word-of-mouth, content Marketing, Generation Z, skillnader mellan könen samt skillnader mellan olika typer av användare Metod: Studien är grundad i en kvantitativ metod och en tvärsnittsdesign har tillämpats. Empirin har samlats in genom enkäter online. Data har sedan analyserats i det statistiska programmet SPSS med T-tester, korrelationsanalyser och ANOVA-analyser.  Slutsats: Studien har visat att marknadsföring genom TikTok inte har en positiv påverkan på konsumenters attityder. Dock är detta den första studien av sitt slag och det krävs därför mer forskning för att stärka eller förkasta resultatet. Word-of-mouth och content Marketing hade ett starkt positivt samband med konsumenternas attityder. Det fanns inga skillnader mellan könen. En liten skillnad upptäcktes mellan olika användare där de som någon gång publicerat något på TikTok hade positivare kognitiv attityd än de som aldrig publicerat något.Introduction: The introduction consist of how the digital world of social networking has evolved and been given more room in the individuals everyday life which has made it possible for the platforms to become excellent Marketing channels. Then the study presents the new sensation TikTok and their potential part in Marketing. Purpose: This paper aims to investigate the influence of TikTok Marketing communications on young consumers’ cognitive, affective and behavioral attitude components in Sweden.  Research questions: Based on the study’s Purpose the following research questions where phrased:  1. What influence do TikTok Marketing communications have on young consumers’ cognitive, affective and behavioral attitude components?  2. What influence do background variables have on young consumers’ attitudes towards Marketing through TikTok?  Theory: The theoretical part of the study provides more in-depth explanations about social media as a Marketing tool, the complex concept of an attitude which can be divided into three different components. Furthermore, the theories of word-of-mouth, content Marketing, Generation Z, differences in genders attitudinal responses, and differences among various types of users, are described. Method: The study is based on a quantitative method and a cross-sectional design was applied. An online survey was used via self-administered questionnaires that where distributed through a snowball sampling. Data was analyzed through the statistical tool SPSS by using T-tests, bivariate correlation analysis and ANOVA analysis. Conclusion: The study discovered that young consumers displayed unfavorable attitudes towards Marketing communications through TikTok. However, both word-of-mouth and content Marketing was positively correlated to attitudes. No significant differences were found between genders. Individuals who had at least posted content sometime on TikTok displayed more favorable cognitive attitudes than those who had never posted on TikTok

Shipra Ashok Chakkarwar - One of the best experts on this subject based on the ideXlab platform.

  • Scope of Keywords, how Search Engine works on Sorting and Extract data from Facebook
    International Journal of Research, 2018
    Co-Authors: Shipra Ashok Chakkarwar, Diksha Gajanan Shelokar, Harshad Santosh Bindra
    Abstract:

    Scope of Keywords, how Search Engine works on Sorting and Extract data from Facebook In order to make the search engine transfer information efficiently and accurately and to improve the web search ranking, beginning with understanding the principle of search engine, this paper exports the specific scope of Keywords where we are known about the value of Keyword that is "Human Commonly search Phrase" which will search by the End Users. And then it introduces the new website building concepts and design concepts for the Purpose of the construction of search engine according to keywords how algorithm will search for particular keyword from the database and after matching appropriately keywords will show the results by their priority. We are also developing new concept of extracting the data from Facebook like today's business is shifting online for their Marketing Purpose and we are used to search data from Facebook pages which are appropriately done with their active profile, likes and Views.

Hempel Ossian - One of the best experts on this subject based on the ideXlab platform.

  • Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok
    Linnéuniversitetet Institutionen för marknadsföring (MF), 2020
    Co-Authors: Hempel Ossian, Johnsson Anton, Nordling Dante
    Abstract:

    Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring.  Syfte: Studiens syfte är att undersöka hur marknadsföring genom sociala medier påverkar unga svenska konsumenters attityder.  Frågeställningar: Utifrån studiens syfte har två frågeställningar formulerats:  1. Vilken påverkan har marknadsföring genom TikTok på unga konsumenters kognitiva och affektiva attitydkomponent samt beteendekomponent?  2. Vad har bakgrundsvariabler (demografiska och användning) för effekt på unga konsumenters attityder till marknadsföring genom TikTok?  Teori: I studiens teoriavsnitt presenteras sociala medier som marknadsföringsverktyg mer utförligt. Därefter förklaras det komplexa begreppet attityd som delas in i tre olika attitydkomponenter. Vidare beskrivs teori runt word-of-mouth, content Marketing, Generation Z, skillnader mellan könen samt skillnader mellan olika typer av användare Metod: Studien är grundad i en kvantitativ metod och en tvärsnittsdesign har tillämpats. Empirin har samlats in genom enkäter online. Data har sedan analyserats i det statistiska programmet SPSS med T-tester, korrelationsanalyser och ANOVA-analyser.  Slutsats: Studien har visat att marknadsföring genom TikTok inte har en positiv påverkan på konsumenters attityder. Dock är detta den första studien av sitt slag och det krävs därför mer forskning för att stärka eller förkasta resultatet. Word-of-mouth och content Marketing hade ett starkt positivt samband med konsumenternas attityder. Det fanns inga skillnader mellan könen. En liten skillnad upptäcktes mellan olika användare där de som någon gång publicerat något på TikTok hade positivare kognitiv attityd än de som aldrig publicerat något.Introduction: The introduction consist of how the digital world of social networking has evolved and been given more room in the individuals everyday life which has made it possible for the platforms to become excellent Marketing channels. Then the study presents the new sensation TikTok and their potential part in Marketing. Purpose: This paper aims to investigate the influence of TikTok Marketing communications on young consumers’ cognitive, affective and behavioral attitude components in Sweden.  Research questions: Based on the study’s Purpose the following research questions where phrased:  1. What influence do TikTok Marketing communications have on young consumers’ cognitive, affective and behavioral attitude components?  2. What influence do background variables have on young consumers’ attitudes towards Marketing through TikTok?  Theory: The theoretical part of the study provides more in-depth explanations about social media as a Marketing tool, the complex concept of an attitude which can be divided into three different components. Furthermore, the theories of word-of-mouth, content Marketing, Generation Z, differences in genders attitudinal responses, and differences among various types of users, are described. Method: The study is based on a quantitative method and a cross-sectional design was applied. An online survey was used via self-administered questionnaires that where distributed through a snowball sampling. Data was analyzed through the statistical tool SPSS by using T-tests, bivariate correlation analysis and ANOVA analysis. Conclusion: The study discovered that young consumers displayed unfavorable attitudes towards Marketing communications through TikTok. However, both word-of-mouth and content Marketing was positively correlated to attitudes. No significant differences were found between genders. Individuals who had at least posted content sometime on TikTok displayed more favorable cognitive attitudes than those who had never posted on TikTok