Mass Customization

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Mats Winroth - One of the best experts on this subject based on the ideXlab platform.

F T Piller - One of the best experts on this subject based on the ideXlab platform.

  • Mass Customization: Reflections on the State of the Concept
    International Journal of Flexible Manufacturing Systems, 2004
    Co-Authors: F T Piller
    Abstract:

    The opportunities of Mass Customization are acknowledged as fundamentally positive by theoretical and empirical studies for many years. Many companies are already operating on this new business model successfully. But most of them are rather small start-ups which utilize the novelty effect of Mass Customization to enter mature markets. Large scale Mass Customization operations are still limited to a few examples. The objective of this paper is to analyze the recent state of Mass Customization practice by answering four basic questions which are frequently raised by managers and scholars when talking about the challenges of this approach: Do customers need customized products? If yes, what prevents them from purchasing these offerings? Do we have the enabling technologies for Mass Customization? And why do many firms fail during and after the introduction of Mass Customization? To answer these questions, this paper develops twelve propositions. These refer to terminological problems, a shortage of reliable information about the real demand for customized products in various markets, the state of implementation of configuration technologies, lack of management knowledge about organizational and strategic capabilities of Mass Customization operations, and the demand for sincere change management activities. These issues may explain why the present state of practical implementation of Mass Customization lacks behind the description and discussion of the phenomenon in the management literature.

  • does Mass Customization pay an economic approach to evaluate customer integration
    Production Planning & Control, 2004
    Co-Authors: F T Piller, Kathrin M Moeslein, Christof M Stotko
    Abstract:

    Keywords Mass Customization, flexible manufacturing, customer integration, economies, cost and profit drivers Abstract. The paper provides an integrated view of value creation in Mass Customization-based production models. While flexible manufacturing technologies are often seen as the main enabler of Mass Customization, we argue that modern information technologies play a similar important role. Their significance is based on enabling a distinctive principle of Mass Customization efficiently: customer integration into the produc- tion processes. The customer is integrated into value creation during the course of configuration, product specification and co-design. Customer integration is often seen as a necessity and source of additional costs of Customization. However, we argue in this paper that customer integration may also be an important asset to increase efficiency and could pave the way for a new set of cost-saving potentials. We coin the term 'economies of integration' to sum up these saving potentials. Economies of integration arise from three sources: (1) from post- poning some activities until an order is placed, (2) from more

  • customer interaction and digitizability a structural approach to Mass Customization
    2002
    Co-Authors: F T Piller
    Abstract:

    Enterprises in all branches of industry are being forced to react to the growing individualization of demand, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Companies have to adopt strategies which embrace both a closer reaction to the customers’ needs and efficiency. Mass Customization meets this challenge by offering individually customized goods and services at Mass production efficiency. However, while Mass Customization has already been discussed in the literature for more than a decade, increased practical implementation of this strategy can been found in business only within the last years. This time lag may be explained by the fact that only since few years sufficient technologies exist to handle the information flows connected with Mass Customization. Especially as Mass Customization enters more and more consumer markets, new Internet technologies can be seen as its main enabler. To connect strategies discussed in e-business with the field of Mass Customization, the paper deploys a structural approach to create Mass customized concepts within electronic business.

  • from economies of scale towards economies of customer interaction value creation in Mass Customization based electronic commerce
    Bled eConference, 2002
    Co-Authors: Kathrin M Moeslein, F T Piller
    Abstract:

    Mass Customization is seen more and more as an application of electronic commerce rather than a manufacturing approach. The paper sets a framework for value generation in Mass Customization based business models. Traditionally, Mass Customization was argued to be possible due to the capabilities of modern manufacturing technology. We argue that these capabilities are supplemented by a new set of economies arising not from new possibilities in the fulfillment system, but from a better knowledge position and switching costs resulting from the direct interaction with each customer provided by innovative applications of electronic commerce. By examining and structuring the underlying economic principles of Mass Customization, not only the limits and constraints, but also the benefits of this competitive approach will be better understood. For better planning mechanisms, the value and costs of a single process have to be known. In this context, we want to provide a starting point for further exploration.

Eliab Z Opiyo - One of the best experts on this subject based on the ideXlab platform.

  • new features imply new principles deriving design principles for Mass Customization of cyber physical consumer durables
    Proceedings of the 10th international symposium on tools and methods of competitive engineering TMCE 2014 Budapest Hungary May 19-23 2014., 2014
    Co-Authors: Pourtalebi S Hendehkhaleh, Imre Horváth, Eliab Z Opiyo
    Abstract:

    Cyber-physical consumer durables (CPCDs) are product-service combinations that reflect the functional and structural features of cyber-physical systems. Not only due to their complexity, but also to their significantly different functional and structural features, Mass Customization (MC) of this new category of goods poses challenges. Due to the largely differences of features, a straightforward exportation of the Mass Customization principles of traditional consumer durables does not seem to be possible or sufficient. The objective of our research was to investigate relationships among the functional and structural features of traditional consumer durables and cyber-physical consumer durables together with the known principles of Mass Customization, and to hint at what kind of new principles are demanded by cyber-physical consumer durables. A reasoning model for deriving design principles for MC of CPCDs has been developed. In this paper, we present and compare the identified system features of these two categories of consumer durables. Our observation has been that: (i) there is a subset of conventional Mass Customization principles that can be applied in cyber-physical consumer durables without changing their content or method of application, (ii) another subset of principles can be adapted, (iii) many new features of CPCDs require brand new principles, and (iv) some current principles cannot be reused because they contradict with the features of CPCDs. The results of the reported research can be used as the basis for developing a theoretical foundation, as well as a methodological framework for MC of CPCDs. To

  • multi aspect study of Mass Customization in the context of cyber physical consumer durables
    Volume 4: 18th Design for Manufacturing and the Life Cycle Conference; 2013 ASME IEEE International Conference on Mechatronic and Embedded Systems and, 2013
    Co-Authors: Shahab Pourtalebi, Imre Horváth, Eliab Z Opiyo
    Abstract:

    A multi-faceted concept of customizing products and services, Mass Customization (MC), extends to multiple levels and to wide and diverse approaches and aspects. Although there are many related literature, the principles and technologies of Mass Customization of cyber-physical systems (CPSs), and in particular cyber-physical consumer durables (CPCDs), have not received enough attention. Unique characteristics of CPCDs make them difficult to be customized by using conventional MC approaches. This paper reports on the conduct and the results of a critical survey towards an in depth understanding of existing MC approaches. As a first step, a comprehensive reasoning model was created, which identified methodology, product life cycle, actors, artifact, and affordances as orthonormal domains of knowledge related to MC. Then, a different classification of MC approaches has been developed in order to provide a better resolution for product life cycle and more explicitly definite MC approaches. The outcome of our survey and analysis shows that although conventional MC approaches offer many applicable principles, none of these approaches, individually, is able to fulfill all the requirements for MC of CPCDs — therefore a novel approach is needed. Development of a novel approach would entail reformulation of applicable principles and generation of new ones. The survey revealed that more focused research is needed to come up with appropriate MC principles that focus on specific families of CPCDs.Copyright © 2013 by ASME

Jianbo Huang - One of the best experts on this subject based on the ideXlab platform.

  • linking supply chain quality integration with Mass Customization and product modularity
    International Journal of Production Economics, 2017
    Co-Authors: Min Zhang, Hangfei Guo, Baofeng Huo, Xiande Zhao, Jianbo Huang
    Abstract:

    Supply chain quality management has received increasing attention from researchers and practitioners in recent years. However, the knowledge about the effects of a manufacturer's design and production capabilities on supply chain quality management is limited. In this study, we propose a model to investigate the effects of Mass Customization and product modularity on supply chain quality integration (i.e. internal, supplier, and customer quality integration) and the impact of supply chain quality integration on competitive performance. We use data collected from 317 global manufacturers to empirically test the conceptual model. The results show that Mass Customization and product modularity directly improve internal quality integration, and product modularity also improves internal quality integration indirectly through Mass Customization. Product modularity improves supplier quality integration directly, and both Mass Customization and product modularity improve supplier quality integration indirectly through internal quality integration. Mass Customization improves customer quality integration both directly and indirectly through internal quality integration, and product modularity improves customer quality integration indirectly through Mass Customization and internal quality integration. We also find that supplier quality integration directly enhances competitive performance, and internal quality integration enhances competitive performance both directly and indirectly through supplier quality integration. Our findings contribute to production and quality management literature and practices.

Mitchell M. Tseng - One of the best experts on this subject based on the ideXlab platform.

  • customizability analysis in design for Mass Customization
    Computer-aided Design, 2004
    Co-Authors: Jianxin Jiao, Mitchell M. Tseng
    Abstract:

    Abstract Product Customization has been recognized as an effective means to implement Mass Customization. This paper focuses on the customizability issue of design, that is, to evaluate the cost effectiveness of a design to be customized in order to meet individual customer needs. Three aspects of customizability are identified, namely, (1) design customizability: the intrinsic nature of product by design, which renders Customization to be easy or deficient for either customers or the manufacturer, (2) process customizability: the economic latitude of (production) process variations due to product Customization, and (3) the value of Customization as perceived by the customers. While design customizability is measured based on the information content metric, the evaluation of process customizability follows the general gist of process capability indices. Conjoint analysis is employed to explore customer preference for multiple product features in terms of utility. Customizability analysis thus exhibits a maximization of customer-perceived value while exploiting the potential of design to be customized by achieving optimal design and process customizability indices.

  • Towards high value-added products and services: Mass Customization and beyond
    Technovation, 2003
    Co-Authors: Jianxin Jiao, Mitchell M. Tseng
    Abstract:

    Abstract Mass Customization enhances profitability through a synergy of increasing customer-perceived value and reducing the costs of production and logistics. It inherently makes high value-added products and services possible through premium profits derived from customized products. This strength is particularly attractive to OEM-based industries. This paper discusses the opportunities and challenges of Mass Customization for manufacturing industries and service providers. Also outlined is a technological road map for implementing Mass Customization based on building block identification, product platform development, and product life-cycle integration.

  • architecture of product family for Mass Customization
    International Conference on Management of Innovation and Technology, 2000
    Co-Authors: Jianxin Jiao, Mitchell M. Tseng
    Abstract:

    The rationale of developing product families with respect to Mass Customization has been well recognized in both industry and academia. This paper investigates the concept of architecture of product family (APF). Fundamental issues underlying the APF are discussed. Common bases, differentiation enablers and configuration mechanisms from both sales and engineering views are defined. Variety generation methods with regard to producing custom products based on the modular product architecture are introduced. To represent a family of products instead of a collection of individual products, a general product structure (GPS) is proposed. Accordingly, family based product design is studied. The APF and the associated GPS capture both compositional and generative aspects of product family design, thus providing the constructs for generating product variants automatically.

  • design for Mass Customization
    CIRP Annals, 1996
    Co-Authors: Mitchell M. Tseng, Jianxin Jiao, Eugene M Merchant
    Abstract:

    Abstract Mass Customization has recently received a significant amount of attention by the business community. However, the engineering approach to produce an increasing variety of customers' requirements without a corresponding increase in cost has not been well developed. In this paper, we propose a design approach to Mass Customization (DFMC) that is based on the belief that Mass Customization can be effectively achieved through design, in particular during the conceptual design and preliminary development stages. The core of DFMC is to develop a Mass Customization oriented product family architecture (PFA) with a meta level design process integration as an unified product creation and delivery process model. The formulation of PFA enables the optimization of reusability/commonality in both product design and process selection from the product family perspective. It also provides a basis to facilitate the front end configuration in order to fulfill the individual requirements of customers. This paper reports the proposed approach with an example of Mass Customization of power supply products.