The Experts below are selected from a list of 9213 Experts worldwide ranked by ideXlab platform
Chadi Aoun - One of the best experts on this subject based on the ideXlab platform.
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Interorganisational Networks of Pressure and Influence: A Study of B2B in the Thai Tourism Industry
Journal of Information Technology Research, 2017Co-Authors: Savanid Vatanasakdakul, Chadi AounAbstract:The old paradigm in technology adoption focuses on the technical implementation and uptake of innovation. A new paradigm has emerged that considers the social, cultural, and political context in which innovation is implemented and addresses the enablers and constraints to its effective diffusion and utilisation. To that end, we apply the institutional theory as a social lens to examine the diffusion of B2B technology in Thailand. This study posits that mimetic, coercive and Normative Pressures may influence B2B technology utilisation and performance. Data were collected from firms that have adopted B2B technology in the tourism industry. The Partial Least Squares method was used for data analysis. Results show that Normative and coercive Pressures had a significant influence on firms' utilisation of B2B technology, while Normative Pressure had a significant influence on performance. We conclude by hypothesising that only through addressing the social factors can innovation achieve 'real' diffusion and effectiveness.
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HICSS - Social Structures, Isomorphic Pressures, and B2B Utilisation in the Thai Tourism Industry
2009 42nd Hawaii International Conference on System Sciences, 2009Co-Authors: Savanid Vatanasakdakul, Chadi AounAbstract:This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms’ B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and Normative Pressures may influence B2B technology utilization and performance. Survey-based research was carried out to test this model. Following questionnaire development, pretest, and a pilot study, data were collected from firms that have adopted B2B technology in the Thai tourism industry. The Partial Least Squares method was used for data analysis. Results show that Normative and coercive Pressures had a significant influence on firms’ utilisation of B2B technology, while only Normative Pressure had a significant influence on performance.
Sara Campo - One of the best experts on this subject based on the ideXlab platform.
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Gossiping Behavior on Social Networking Sites: Does Gender Matter?
International Journal of Human-computer Interaction, 2014Co-Authors: Shintaro Okazaki, Natalia Rubio, Sara CampoAbstract:This study examines how gender affects online gossip on social networking sites. Based on gender theories and agency-communion theory, it is posited that achievement value, friendship value, and Normative Pressure differ according to gender (female vs. male), the level of propensity to gossip (high vs. low), and the interaction between the two. An experimental survey is conducted with 809 general consumers. Between-subjects multivariate analysis of covariance reveals that gender has an impact only on friendship value, whereas propensity to gossip affects achievement value and Normative Pressure. No interaction effects are observed. However, a subsequent analysis of covariance finds an interaction between gender and propensity to gossip through electronic word-of-mouth for a high-involvement product. In closing, theoretical and managerial implications are discussed while important limitations are recognized.
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Gossip in social networking sites
International Journal of Market Research, 2014Co-Authors: Shintaro Okazaki, Natalia Rubio, Sara CampoAbstract:This study examines the effects of online gossip propensity in social networking sites (SNSs). We posit that online gossip propensity affects SNS identification, which in turn determines Normative Pressure and SNS engagement. The ultimate outcome is electronic word-of-mouth (eWOM) intention. We also explore the impact of two types of SNS communication channel, i.e. handheld (mobile devices and tablets) and traditional (desktop PCs and laptops) computing devices. The data were collected from a questionnaire survey with 400 general consumers. Using a scenario approach, we asked the respondents how they would react to a special discount campaign for a popular beer brand ad posted on an SNS. Our structural equation modelling results indicate that online gossip propensity is indeed a significant driver of SNS identification. All hypothesised paths are supported, except the one from Normative Pressure to eWOM intention. Furthermore, SNS communication channels had a clear impact, since the latent means are greater for most of the constructs in the handheld computing device group than in the traditional computing device group
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Why people chitchat about ad campaigns
2014Co-Authors: Shintaro Okazaki, Natalia Rubio, Sara CampoAbstract:Summary of hypotheses testing results Hypotheses ResultsH1a Higher levels of information value will lead to stronger online gossip propensity in SNSsRejectedH1b Higher levels of friendship value will lead to stronger online gossip propensity in SNSsRejectedH1c Higher levels of entertainment value will lead to stronger online gossip propensity in SNSsSupportedH1d Higher levels of social enhancement value will lead to stronger online gossip propensity in SNSsSupportedH2 Stronger online gossip propensity will lead to stronger SNS identification SupportedH3 Stronger SNS identification will lead to stronger SNS engagement SupportedH4 Stronger SNS identification will lead to weaker Normative Pressure RejectedH5 Stronger SNS engagement will lead to stronger Normative Pressure SupportedH6 Stronger Normative Pressure will lead to weaker eWOM intention RejectedH7 Stronger SNS engagement will lead to higher eWOM intention SupportedH8a The levels of information value will be greater when consumers access SNSs via handheld computing devices, compared with traditional computing devicesRejectedH8b The levels of friendship value will be greater when consumers access SNSs via handheld computing devices, compared with traditional computing devicesSupportedH8c The levels of entertainment value will be greater when consumers access SNSs via handheld computing devices, compared with traditional computing devicesSupportedH8d The levels of social enhancement value will be greater when consumers access SNSs via handheld computing devices, compared with traditional computing devicesSupportedH9 Online gossip propensity is greater when consumers access SNSs via handheld computing devices, compared with traditional computing devicesSupportedH10 SNS identification will be stronger when consumers access SNSs via handheld computing devices, compared with traditional computing devicesSupportedH11 Normative Pressure will be stronger when consumers access SNSs via handheld computing devices, compared with traditional computing devicesRejectedH12 SNS engagement will be stronger when consumers access SNSs via handheld computing devices, compared with traditional computing devicesRejectedH13 eWOM intention will be stronger when consumers access SNSs via handheld computing devices, compared with traditional computing devicesRejected
Christine A Riedy - One of the best experts on this subject based on the ideXlab platform.
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behavioral determinants of brushing young children s teeth implications for anticipatory guidance
Pediatric Dentistry, 2010Co-Authors: Colleen E Huebner, Christine A RiedyAbstract:PURPOSE: The purposes of this study were to identify parents' motivation, support, and barriers to twice daily tooth-brushing of infants and preschool-age children and to discover new approaches to encourage this important health behavior. METHODS: Qualitative interviews were conducted with 44 rural parents about tooth-brushing habits and experiences. RESULTS: Forty of 44 parents reported that they had begun to brush their child's teeth; 24 (55%) reported brushing twice a day or more. Parents who brushed twice a day, vs less often, were more likely to describe specific skills to overcome barriers; they expressed high self-efficacy and held high self-standards for brushing. Parents who brushed their children's teeth less than twice daily were more likely to: hold false beliefs about the benefits of twice daily tooth-brushing; report little Normative Pressure or social support for the behavior; have lower self-standards; describe more external constraints; and offer fewer ideas to overcome barriers. CONCLUSIONS: The findings support an integrative framework in which barriers and support for parents' twice daily brushing of their young children's teeth are multiple and vary among individuals. Knowledge of behavioral determinants specific to individual parents could strengthen anticipatory guidance and recommendations about at-home oral hygiene of young children.
Savanid Vatanasakdakul - One of the best experts on this subject based on the ideXlab platform.
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Interorganisational Networks of Pressure and Influence: A Study of B2B in the Thai Tourism Industry
Journal of Information Technology Research, 2017Co-Authors: Savanid Vatanasakdakul, Chadi AounAbstract:The old paradigm in technology adoption focuses on the technical implementation and uptake of innovation. A new paradigm has emerged that considers the social, cultural, and political context in which innovation is implemented and addresses the enablers and constraints to its effective diffusion and utilisation. To that end, we apply the institutional theory as a social lens to examine the diffusion of B2B technology in Thailand. This study posits that mimetic, coercive and Normative Pressures may influence B2B technology utilisation and performance. Data were collected from firms that have adopted B2B technology in the tourism industry. The Partial Least Squares method was used for data analysis. Results show that Normative and coercive Pressures had a significant influence on firms' utilisation of B2B technology, while Normative Pressure had a significant influence on performance. We conclude by hypothesising that only through addressing the social factors can innovation achieve 'real' diffusion and effectiveness.
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HICSS - Social Structures, Isomorphic Pressures, and B2B Utilisation in the Thai Tourism Industry
2009 42nd Hawaii International Conference on System Sciences, 2009Co-Authors: Savanid Vatanasakdakul, Chadi AounAbstract:This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms’ B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and Normative Pressures may influence B2B technology utilization and performance. Survey-based research was carried out to test this model. Following questionnaire development, pretest, and a pilot study, data were collected from firms that have adopted B2B technology in the Thai tourism industry. The Partial Least Squares method was used for data analysis. Results show that Normative and coercive Pressures had a significant influence on firms’ utilisation of B2B technology, while only Normative Pressure had a significant influence on performance.
Aline Nadalin Velter - One of the best experts on this subject based on the ideXlab platform.
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O Impacto da Abordagem de Vendas na Aceitação de Produtos com Inovações Tecnológicas
Jistem Journal of Information Systems and Technology Management, 2013Co-Authors: Márcia Zampieri Grohmann, Luciana Flores Battistella, Aline Nadalin VelterAbstract:With the intention to verify the influence of sales approaches in the process of acceptance and use of products with technological innovations, a survey using the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) was made. Through structural equation modeling, it was identified the relationships among the three sales approaches (competition focus, product focus and customer focus) and the constructs of the model (perceived usefulness, perceived ease, attitude to use, intention to use, current use and Normative Pressure). The results confirmed six of the twelve hypotheses: a strategy focused on competition interferes with the relationship between utility and attitude of use (H1b) and the relationship between Normative Pressure and purchase intention (H6); strategy with focus on product interferes with relations between utility usage and attitude (H2a), facility and purchase intent (H3B), fun attitude and usage (H5a) and attitude and purchase intention (H7). It is concluded, therefore, that the relationship between acceptance and sales strategies, and purchase new products is moderate and that the most efficient strategy in this case is focused on the product.
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The impact of the sales approach in the acceptance on technologically innovative products
Jistem Journal of Information Systems and Technology Management, 2013Co-Authors: Márcia Zampieri Grohmann, Luciana Flores Battistella, Aline Nadalin VelterAbstract:With the intention to verify the influence of sales approaches in the process of acceptance and use of products with technological innovations, a survey using the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) was made. Through structural equation modeling, it was identified the relationships among the three sales approaches (competition focus, product focus and customer focus) and the constructs of the model (perceived usefulness, perceived ease, attitude to use, intention to use, current use and Normative Pressure). The results confirmed six of the twelve hypotheses: a strategy focused on competition interferes with the relationship between utility and attitude of use (H1b) and the relationship between Normative Pressure and purchase intention (H6); strategy with focus on product interferes with relations between utility usage and attitude (H2a), facility and purchase intent (H3B), fun attitude and usage (H5a) and attitude and purchase intention (H7). It is concluded, therefore, that the relationship between acceptance and sales strategies, and purchase new products is moderate and that the most efficient strategy in this case is focused on the product.
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O IMPACTO DA ABORDAGEM DE VENDAS NA ACEITAÇÃO DE PRODUTOS COM INOVAÇÕES TECNOLÓGICAS THE IMPACT OF THE SALES APPROACH IN THE ACCEPTANCE ON TECHNOLOGICALLY INNOVATIVE PRODUCTS
2013Co-Authors: Márcia Zampieri Grohmann, Luciana Flores Battistella, Aline Nadalin VelterAbstract:With the intention to verify the influence of sales approaches in the process of acceptance and use of products with technological innovations, a survey using the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) was made. Through structural equation modeling, it was identified the relationships among the three sales approaches (competition focus, product focus and customer focus) and the constructs of the model (perceived usefulness, perceived ease, attitude to use, intention to use, current use and Normative Pressure). The results confirmed six of the twelve hypotheses: a strategy focused on competition interferes with the relationship between utility and attitude of use (H1b) and the relationship between Normative Pressure and purchase intention (H6); strategy with focus on product interferes with relations between utility usage and attitude (H2a), facility and purchase intent (H3B), fun attitude and usage (H5a) and attitude and purchase intention (H7). It is concluded, therefore, that the relationship between acceptance and sales strategies, and purchase new products is moderate and that the most efficient strategy in this case is focused on the product.