Oat Milk

14,000,000 Leading Edge Experts on the ideXlab platform

Scan Science and Technology

Contact Leading Edge Experts & Companies

Scan Science and Technology

Contact Leading Edge Experts & Companies

The Experts below are selected from a list of 1707 Experts worldwide ranked by ideXlab platform

Rickard Öste - One of the best experts on this subject based on the ideXlab platform.

  • Characterization of the properties of Pediococcus parvulus for probiotic or protective culture use.
    Journal of food protection, 2010
    Co-Authors: Tina Immerstrand, Rickard Öste, Olle Holst, Catherine J. Paul, Anna Rosenquist, Sahar F. Deraz, Olof Mårtensson, Åsa Ljungh, Anna Blücher, Eva Nordberg Karlsson
    Abstract:

    Pediococcus parvulus 2.6 (previously Pediococcus damnosus 2.6, here confirmed as P. parvulus by 16S DNA sequencing) displayed antibacterial activity toward several bacterial species, including isolates found as contaminants in Oats, herein genetically identified as Bacillus cereus. No inhibition of Listeria monocytogenes was found under the conditions used. Antibacterial activity was retrieved after ammonium sulfate or acetone precipitation showed it to be peptide mediated. P. parvulus 2.6 has previously shown good technological properties in Oat-based products. This, together with the currently found inhibition of food spoilage microorganisms like B. cereus, makes it suitable as a food protective culture. Survival trials of P. parvulus 2.6 at conditions mimicking the gastrointestinal tract were prompted by previously found cholesterol-lowering effects in humans after consumption of Oat products cofermented by using P. parvulus 2.6 and Bifidobacterium spp. Viability was measured with in vitro, gutlike simulations at 37 degrees C. High survival was shown under two of three conditions (gastric juice, bile, and small intestine juice), defined as main obstacles of the gastrointestinal tract. The critical step was bile exposure. At a concentration of 20%, viability was low, but 0.3% bile (mean concentration in the intestine) did not have a major influence on growth. Viability of P. parvulus 2.6 was significantly decreased in gastric juice at pH 1.5 (with pepsin), but it was not significantly affected at pH 2.5, and was also improved at a lower pH in 20% Oat Milk. Viability was judged sufficient for colonization at gutlike conditions, qualifying the strain for further probiotic studies.

  • consumption of Oat Milk for 5 weeks lowers serum cholesterol and ldl cholesterol in free living men with moderate hypercholesterolemia
    Annals of Nutrition and Metabolism, 1999
    Co-Authors: Gunilla Önning, Björn Åkesson, Anders Wallmark, Margaretha Persson, Solve Elmstahl, Rickard Öste
    Abstract:

    The aim of this study was to investigate whether consumption of a newly developed Oat Milk deprived of insoluble fiber would result in lower serum cholesterol and low-density lipoprotein (LDL) cholest

  • effects of consumption of Oat Milk soya Milk or cow s Milk on plasma lipids and antioxidative capacity in healthy subjects
    Annals of Nutrition and Metabolism, 1998
    Co-Authors: Gunilla Önning, Björn Åkesson, Rickard Öste, Ingmar Lundquist
    Abstract:

    A drink based on Oats has been developed with new technology. In this study the effects of this Oat Milk, soya Milk and cow’s Milk on plasma lipid, glucose, insulin, and antioxidant status (measured a

Gunilla Önning - One of the best experts on this subject based on the ideXlab platform.

Ingmar Lundquist - One of the best experts on this subject based on the ideXlab platform.

Björn Åkesson - One of the best experts on this subject based on the ideXlab platform.

Machin David - One of the best experts on this subject based on the ideXlab platform.

  • Att rädda planeten genom konsumtionsval : Oatlys antagonistiska och lekfulla marknadskommunikation
    'Uppsala University', 2019
    Co-Authors: Ledin Per, Machin David
    Abstract:

    There has been an increase of food products marketed through buzzwords like ‘organic’, ‘local’,‘recyclable’, ‘Fairtrade’. These have been described as part of a newer kind of ethical or emotionalcapitalism, where consumers can align with political issues through shopping. In this paper, welook at the brand Oatly, a Swedish Milk alternative that has had global success. Oatly brands itselfas sustainable and offers us the chance to save the planet by buying their Oat Milk. We carry out acritical multimodal discourse analysis of their value-based marketing communication. The resultsshow that Oatly mixes the antagonistic and the playful and utilizes various semiotic materials inrefined ways. We find signifiers of clear and direct political action from former times, for examplein film clips and packaging design. The playful runs through many poster campaigns with postersthat refer to each other, where we should engage in a kind of hide and seek. The meta-communicationthat arises when Oatly says it is not advertising presents the company as an underdog thatgoes against the Milk industry. Overall, this is a form of activism which is fun, chic and rather easy.Our critique of this kind of marketing communication is that acts of consumption shape what weknow about, and how we act towards, actual socio-political matters. If global large companies areto control our money and feelings and decide how environmental problems are defined, we mightnot be able to save the planet

  • Att rädda planeten genom konsumtionsval : Oatlys antagonistiska och lekfulla marknads- kommunikation
    'Uppsala University', 2019
    Co-Authors: Ledin Per, Machin David
    Abstract:

    There has been an increase in food products marketed through buzzwords like ‘organic’, ‘local’, ‘recyclable’, ‘Fairtrade’. These have been described as part of a newer kind of ethical or emotional capitalism, where consumers can align with political issues through shopping. In this paper, we look at the brand Oatly, a Swedish Milk alternative that has had global success. Oatly brands itself as sustainable and offers us the chance to save the planet by buying their Oat Milk. We carry out a critical multimodal discourse analysis of their value-based marketing communication. The results show that Oatly mixes the antagonistic and the playful and utilizes various semiotic materials in refined ways. We find signifiers of clear and direct political action from former times, for example in film clips and packaging design. The playful runs through many poster campaigns with posters that refer to each other, where we engage in a kind of hide and seek. The meta-communication that arises when Oatly says it is not advertising presents the company as an underdog going against the Milk industry. Overall, this is a form of activism which is fun, chic and rather easy. Our critique of this kind of marketing communication is that acts of consumption shape what we know about, and how we act towards, actual socio-political matters. If global large companies are to control our money and feelings and decide how environmental problems are defined, we might not be able to save the planet.https://doi.org/10.33063/diva-399806