The Experts below are selected from a list of 169932 Experts worldwide ranked by ideXlab platform
Alberto Pastore - One of the best experts on this subject based on the ideXlab platform.
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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Antecedents of brand love in Online Network-based communities : A social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the US. Structural equation modelling was performed to test the hypothesised linkages. Findings The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media in order to increase the external validity of the model. Practical implications In order to strengthen the emotional bond with a brand in Online Network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement. Originality/value This study is the first to investigate the effects of social-interactive engagement on social identity in order to enhance the understanding of brand love’s antecedents in specific Online social environments.
Maria Vernuccio - One of the best experts on this subject based on the ideXlab platform.
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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Antecedents of brand love in Online Network-based communities : A social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the US. Structural equation modelling was performed to test the hypothesised linkages. Findings The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media in order to increase the external validity of the model. Practical implications In order to strengthen the emotional bond with a brand in Online Network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement. Originality/value This study is the first to investigate the effects of social-interactive engagement on social identity in order to enhance the understanding of brand love’s antecedents in specific Online social environments.
Camilla Barbarossa - One of the best experts on this subject based on the ideXlab platform.
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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Antecedents of brand love in Online Network-based communities : A social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the US. Structural equation modelling was performed to test the hypothesised linkages. Findings The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media in order to increase the external validity of the model. Practical implications In order to strengthen the emotional bond with a brand in Online Network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement. Originality/value This study is the first to investigate the effects of social-interactive engagement on social identity in order to enhance the understanding of brand love’s antecedents in specific Online social environments.
Margherita Pagani - One of the best experts on this subject based on the ideXlab platform.
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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antecedents of brand love in Online Network based communities a social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose – This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages. Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications – This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media to increase the...
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Antecedents of brand love in Online Network-based communities : A social identity perspective
Journal of Product & Brand Management, 2015Co-Authors: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto PastoreAbstract:Purpose This paper aims to analyse the antecedents of brand love in Online Network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity. Design/methodology/approach A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the US. Structural equation modelling was performed to test the hypothesised linkages. Findings The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page. Research limitations/implications This study considered Facebook, the favourite social Network used by customers to connect with brands. Future research is invited to consider other social media in order to increase the external validity of the model. Practical implications In order to strengthen the emotional bond with a brand in Online Network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement. Originality/value This study is the first to investigate the effects of social-interactive engagement on social identity in order to enhance the understanding of brand love’s antecedents in specific Online social environments.
He Wang - One of the best experts on this subject based on the ideXlab platform.
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Online Network Revenue Management Using Thompson Sampling
Operations Research, 2018Co-Authors: Kris Johnson Ferreira, David Simchi-levi, He WangAbstract:Thompson sampling is a randomized Bayesian machine learning method, whose original motivation was to sequentially evaluate treatments in clinical trials. In recent years, this method has drawn wide...
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Online Network Revenue Management Using Thompson Sampling
SSRN Electronic Journal, 2015Co-Authors: Kris Johnson Ferreira, David Simchi-levi, He WangAbstract:We consider a Network revenue management problem where an Online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must learn the mean demand from sales data. We propose an efficient and effective dynamic pricing algorithm, which builds upon the Thompson sampling algorithm used for multi-armed bandit problems by incorporating inventory constraints into the model and algorithm. Our algorithm proves to have both strong theoretical performance guarantees as well as promising numerical performance results when compared to other algorithms developed for the same setting. More broadly, our paper contributes to the literature on the multi-armed bandit problem with resource constraints, since our algorithm applies directly to this setting when the inventory constraint is interpreted as general resource constraints.
