The Experts below are selected from a list of 6855 Experts worldwide ranked by ideXlab platform
Ann Marie Fiore - One of the best experts on this subject based on the ideXlab platform.
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affective and cognitive Online shopping experience effects of image interactivity technology and experimenting with appearance
Clothing and Textiles Research Journal, 2010Co-Authors: Ann Marie FioreAbstract:The objective of this study was to examine the effects of image interactivity technology (IIT) features and an individual difference, experimenting with appearance (EA), on consumers’ shopping enjoyment, risk perception, and attitude toward an Online Retailer. We conducted a between-participant experimental study using a convenience sample of college students. A total of 206 participants provided usable responses for structural equation modeling analysis. The results showed that the level of IIT and EA positively affected shopping enjoyment as well as decreased perceived risk toward the Online Retailer. In turn, shopping enjoyment and perceived risk significantly influenced the consumers’ attitude toward the Online Retailer, as hypothesized. The findings of the study suggest that e-commerce business for Online apparel Retailers may continuously need to develop richer IIT features (innovative yet playful) to meet consumers’ demand and secure consumers’ loyalty.
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telepresence and fantasy in Online apparel shopping experience
Journal of Fashion Marketing and Management, 2007Co-Authors: Kun Song, Ann Marie Fiore, Jihye ParkAbstract:Purpose – The purpose of this paper is to explore the roles of telepresence and fantasy in an Online apparel shopping experience. Online apparel consumers undergo a virtual product experience (telepresence) that simulates the product experience in a brick‐and‐mortar store. Fantasy entails the pleasurable mental imagery involving product use.Design/methodology/approach – A total of 86 female university students completed a survey after browsing a stimulus web site in a laboratory setting. Path analysis was used to identify hypothesized relationships between telepresence, fantasy, shopping enjoyment, willingness to purchase, and willingness to patronize the Online Retailer.Findings – Results showed that telepresence influenced consumer fantasy and both telepresence and consumer fantasy led to shopping enjoyment (experiential value). Telepresence, fantasy, and shopping enjoyment directly contributed to willingness to purchase from the Online Retailer, whereas telepresence, fantasy and shopping enjoyment cont...
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influences of Online store perception shopping enjoyment and shopping involvement on consumer patronage behavior towards an Online Retailer
Journal of Retailing and Consumer Services, 2007Co-Authors: Ann Marie FioreAbstract:Abstract Online apparel Retailers have adopted various types of image interactivity technology (IIT), such as close-up pictures or zoom-in functions, mix-and-match functions, and 3D virtual models to enhance consumers’ Online shopping experience. The purpose of the present study was to examine the influence of level of IIT on consumer perception of Online retail environment, shopping enjoyment, shopping involvement, a desire to stay, and patronage intention. Significant structural relationships between these research variables were found, supporting a pleasure-oriented conceptual model of consumer patronage behavior in the Online retailing environment. Theoretical and managerial implications are discussed.
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the role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses
International Journal of Retail & Distribution Management, 2006Co-Authors: Hyunhwa Lee, Ann Marie Fiore, Jihyun KimAbstract:Purpose – The impact of web site interactivity on e‐commerce has been emphasized in industry and empirical literature. The purpose of this paper is to focus on image interactivity technology (IIT) of a web site and apply the technology acceptance model (TAM) to examine factors influencing consumers' attitude toward an Online Retailer.Design/methodology/approach – Data were collected from 206 respondents using a between‐subject experimental design and were analyzed using LISREL 8.54 to examine a proposed model.Findings – Results of the present study support the positive effect of web site IIT on attitude and behavioral intention toward the Online Retailer and show TAM aspects help explain the effects of IIT on consumer responses. All three aspects of TAM, perceived usefulness, perceived ease of use and perceived enjoyment, significantly enhanced consumer attitude and behavioral intention towards an Online Retailer. Hedonic shopping orientation had a significant effect on one aspect of TAM (perceived enjoym...
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effect of image interactivity technology on consumer responses toward the Online Retailer
Journal of Interactive Marketing, 2005Co-Authors: Ann Marie Fiore, Jihyun Kim, Hyunhwa LeeAbstract:The present study empirically examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a Retailer's Web site, affects experiential value and instrumental value.This study also examined whether IIT affects telepresence (i.e., simulated experience with the product in a store) and how IIT, telepresence, and value variables affect consumer responses toward an Online Retailer. A proposed model was supported using an experimental design with 206 subjects and Analysis of Moment Structures. Significant hypothesized paths were found between level of IIT, telepresence, and value variables. In addition, telepresence, experiential value, and instrumental value produced significant hypothesized paths with consumer response variables (attitude, willingness to purchase, and willingness to patronize). Implications for Web site development and marketing apparel Online are provided.
Ying-ju Chen - One of the best experts on this subject based on the ideXlab platform.
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Should traditional Retailers function as pre-warehouses of Online Retailers?
International Journal of Production Research, 2020Co-Authors: Yutian Chen, Hui Xiong, Ying-ju ChenAbstract:We construct a supply chain to investigate the reason why it is uncommon for the traditional Retailer to function as the pre-warehouse of the Online Retailer. The product only offered by the tradit...
Yutian Chen - One of the best experts on this subject based on the ideXlab platform.
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Should traditional Retailers function as pre-warehouses of Online Retailers?
International Journal of Production Research, 2020Co-Authors: Yutian Chen, Hui Xiong, Ying-ju ChenAbstract:We construct a supply chain to investigate the reason why it is uncommon for the traditional Retailer to function as the pre-warehouse of the Online Retailer. The product only offered by the tradit...
Sherry L Lotz - One of the best experts on this subject based on the ideXlab platform.
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Cognitive and institutional predictors of initial trust toward an Online Retailer
International Journal of Retail & Distribution Management, 2011Co-Authors: Mary Ann Eastlick, Sherry L LotzAbstract:Purpose – Via an initial trust‐building model, the purpose of this paper is to examine consumers' initial trust in an unfamiliar Online Retailer, considering cognitive perceptions of the Retailer and institutional beliefs about the Online environment.Design/methodology/approach – A random sample of 2,000 US households, resulting in 477 usable responses, was surveyed by assigning subjects to one of the two shopping scenarios portraying an Online insurance Retailer with a weak or strong reputation.Findings – Structural equation modelling revealed that second‐hand cognitive and first‐hand institutional information have comparable and contrasting effects on purchase intent through formation of initial trust.Research limitations/implications – Results imply that consumers form initial trust using a combination of cognitive perceptions about the Online Retailer and consumers' institutional beliefs regarding the Online environment. Ways in which researchers and Online Retailers can shape initial trust formation ...
Suresh P. Sethi - One of the best experts on this subject based on the ideXlab platform.
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Power structure and channel integration strategy for Online Retailers
European Journal of Operational Research, 2019Co-Authors: Suresh P. SethiAbstract:Abstract With the boom of e-commerce, express delivery has been increasingly regarded as a bottleneck and key factor for achieving success. Additionally, whether to include such express delivery service or not is an important yet outstandingly unsolved problem for Online Retailers. In this regard, this paper uses a game-theoretic framework to investigate the channel structure, in which an offline Retailer competes with an Online Retailer selling products to consumers through its partner express company. The consumers purchase from either an Online or offline channel considering the delivery service as well as the inconvenience of shopping from physical stores. We consider three power structures: Online Retailer Stackelberg game, offline Retailer Stackelberg game and Nash game. Under each power structure, we characterize the channel integration strategy for the Online Retailer. Interestingly, our results show that the Online channel integration is not beneficial for the Online Retailer in most cases. Online Retailers prefer to use express companies as intermediaries to avoid large logistics operations costs in the offline Retailer Stackelberg game and Nash game. Only in the Online Retailer Stackelberg game, where the Online Retailer has the first-move advantage in the market, together with a moderate store-visiting inconvenience cost and a delivery service cost coefficient, will vertical integration improve the Online channel’s profit. Dominant market power ensures sufficient profit to cover the logistics cost, and the moderate inconvenience cost and service cost coefficient promise a moderate logistics cost. Under this condition, the Online Retailer will choose the vertical integration strategy. We show in the extension that this strict condition can be relaxed when the Online Retailer owns a mixed channel. The Online Retailer with a mixed channel has more incentive to integrate than a pure Online Retailer does, as the mixed channel adds his power and helps to gain more market shares and profit. Our analysis generates managerial insights into the relationship between Online Retailers and express companies and provides a guide for implementing the vertical integration strategy in the Online retailing industry.
