The Experts below are selected from a list of 136338 Experts worldwide ranked by ideXlab platform
Ulrich Hamm - One of the best experts on this subject based on the ideXlab platform.
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consumer preferences for additional ethical attributes of Organic Food
Food Quality and Preference, 2010Co-Authors: Katrin Zander, Ulrich HammAbstract:This paper examines the relevance of additional ethical attributes of Organic Food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of Organic Food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of Organic Food was willing to pay higher prices for Organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source approach’ revealed considerable differences between both methods, particularly regarding the preferences for the product price relative to some of the ethical attributes. This may serve as evidence for higher external validity of the IDM with respect to social desirability bias.
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consumer preferences for additional ethical attributes of Organic Food
Food Quality and Preference, 2010Co-Authors: Katrin Zander, Ulrich HammAbstract:This paper examines the relevance of additional ethical attributes of Organic Food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of Organic Food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of Organic Food was willing to pay higher prices for Organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source approach’ revealed considerable differences between both methods, particularly regarding the preferences for the product price relative to some of the ethical attributes. This may serve as evidence for higher external validity of the IDM with respect to social desirability bias.
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analysis of the european market for Organic Food
2002Co-Authors: Ulrich Hamm, Friederike Gronefeld, Darren HalpinAbstract:"Analysis of the European market for Organic Food" is the first volume to be published by the OMIaRD project. In providing the most comprehensive and up to date information and analysis of European Organic Food markets, it offers important information in its own right but also contributes a foundation for further study. It covers all important aspects of the Organic market, including production, consumption, foreign trade, supply deficits, prices and premiums. Nineteen countries have been separately investigated, and comparison and overview allow important policy and marketing conclusions to emerge.
Jyoti Rana - One of the best experts on this subject based on the ideXlab platform.
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Who buys Organic Food? Understanding different types of consumers
'Informa UK Limited', 2021Co-Authors: Gunjan Gumber, Jyoti RanaAbstract:Globally, concerns regarding consumers’ Food quality and safety have increased. There is an increase in the search of alternative healthy and safe Food that also enhances immunity. Organic Food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic Organic Food market to grow rapidly in the coming years. This study aims to understand the characteristics, attitudes, and buying patterns of different types of consumers so that producers, sellers, and the government can design appropriate marketing strategies. To study the attitude of consumers, the Multi-attribute Model was used. A survey was conducted in Delhi-NCR, and data was obtained from 556 consumers. Through Exploratory Factor Analysis, six factors were derived: health, humanity, and environment; obstacles in buying; trust and confidence; fundamental knowledge; tradition and culture; and social acceptance and status. Based on these factors, and with cluster analysis, consumers were classified into five segments: incognizant consumers, unconcerned consumers, critical consumers, conservative consumers, and congruent consumers
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consumer behavior and purchase intention for Organic Food a review and research agenda
Journal of Retailing and Consumer Services, 2017Co-Authors: Jyoti Rana, Justin PaulAbstract:In this article, we review and discuss the factors, which affect the change in the consumer behavior towards Organic Food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for Organic Food over the conventionally grown Food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase Organic Food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.
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consumer behavior and purchase intention for Organic Food
Journal of Consumer Marketing, 2012Co-Authors: Justin Paul, Jyoti RanaAbstract:Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase Organic Food. The study aims to determine the factors influencing consumer behavior towards Organic Food. Design/Methodology/Approach – The method used for the data collection was a face-to-face interview, using a structured questionnaire, with closed-ended questions. In total, 463 respondents participated in the survey. It was decided to use various multivariate analyses like multiple regressions, factor analysis and cluster analysis with large sample size. Findings – The results indicate that health, availability and education from demographic factors positively influence the consumer’s attitude towards buying Organic Food. Overall satisfaction of consumers for Organic Food is more than inOrganic Food but the satisfaction level varies due to different factors. Practical Implications – This study suggests that retailers can develop effective marketing program and strategies to influence consumers positively. They can emphasize the health benefits and quality of Organic Food. They can make these products easily available to attract consumers to buy Organic Food. Originality/Value – This study provides valuable insight into consumer behavior regarding Organic Food by examining the factors that influence consumers’ intention to purchase Organic Food, within the Indian context. The lessons can also be replicated in other countries for marketing Organic Foods.
Katrin Zander - One of the best experts on this subject based on the ideXlab platform.
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consumer preferences for additional ethical attributes of Organic Food
Food Quality and Preference, 2010Co-Authors: Katrin Zander, Ulrich HammAbstract:This paper examines the relevance of additional ethical attributes of Organic Food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of Organic Food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of Organic Food was willing to pay higher prices for Organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source approach’ revealed considerable differences between both methods, particularly regarding the preferences for the product price relative to some of the ethical attributes. This may serve as evidence for higher external validity of the IDM with respect to social desirability bias.
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consumer preferences for additional ethical attributes of Organic Food
Food Quality and Preference, 2010Co-Authors: Katrin Zander, Ulrich HammAbstract:This paper examines the relevance of additional ethical attributes of Organic Food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of Organic Food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of Organic Food was willing to pay higher prices for Organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source approach’ revealed considerable differences between both methods, particularly regarding the preferences for the product price relative to some of the ethical attributes. This may serve as evidence for higher external validity of the IDM with respect to social desirability bias.
Yanfeng Zhou - One of the best experts on this subject based on the ideXlab platform.
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consumer buying motives and attitudes towards Organic Food in two emerging markets
International Marketing Review, 2015Co-Authors: John Thøgersen, Marcia Dutra De Barcellos, Marcelo Gattermann Perin, Yanfeng ZhouAbstract:Purpose – The purpose of this paper is to investigate if consumer buying motives regarding Organic Food in emerging economies China and Brazil are culture bound or determined by key characteristics of the product. Design/methodology/approach – A survey was collected in Guangzhou, China, and Porto Alegre, Brazil. Data were analyzed by means of structural equation modeling, checking for measurement invariance between samples. Findings – The reasons why Brazilian and Chinese consumers buy Organic Food are strikingly similar to what is found in Europe and North America. Consumers’ attitude toward buying Organic Food is strongly linked to beliefs about its healthiness, taste and environmental friendliness. Also, consumer attitudes toward buying Organic Food are positively related to what Schwartz’s “Universalism” values in all studied cultures. Research limitations/implications – Correlational (survey) data do not allow conclusions about causality and conclusions are limited by the covered countries and produc...
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chinese consumers adoption of a green innovation the case of Organic Food
Journal of Marketing Management, 2012Co-Authors: John Thøgersen, Yanfeng ZhouAbstract:Abstract Little research has been published on Chinese consumer-citizens' adoption of or willingness to adopt sustainable lifestyle elements. A case in point is Organic Food – a more sustainable alternative to conventional Food. Organic Food is a Western invention. However, Organic Food products are now available in upscale supermarkets in East and South-East China metropolises such as Shanghai, Beijing, and Guangzhou. This paper reports the results of a study investigating what motivates early adopters of Organic Food in China. The data were collected in Guangzhou by means of a mall-intercept survey. As in Western Europe, the early adoption of Organic Food in China is positively related to what Schwartz termed ‘universalism values’. Also as in the West, the personal attitude towards buying Organic Food in China is strongly linked to beliefs about its healthiness, taste, and environmental friendliness. Social norms play a minor role for the intention to buy Organic Food, probably because the early adopter...
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chinese consumers adoption of a green innovation the case of Organic Food
Journal of Marketing Management, 2012Co-Authors: John Thøgersen, Yanfeng ZhouAbstract:Abstract Little research has been published on Chinese consumer-citizens' adoption of or willingness to adopt sustainable lifestyle elements. A case in point is Organic Food – a more sustainable alternative to conventional Food. Organic Food is a Western invention. However, Organic Food products are now available in upscale supermarkets in East and South-East China metropolises such as Shanghai, Beijing, and Guangzhou. This paper reports the results of a study investigating what motivates early adopters of Organic Food in China. The data were collected in Guangzhou by means of a mall-intercept survey. As in Western Europe, the early adoption of Organic Food in China is positively related to what Schwartz termed ‘universalism values’. Also as in the West, the personal attitude towards buying Organic Food in China is strongly linked to beliefs about its healthiness, taste, and environmental friendliness. Social norms play a minor role for the intention to buy Organic Food, probably because the early adopter...
Justin Paul - One of the best experts on this subject based on the ideXlab platform.
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consumer behavior and purchase intention for Organic Food a review and research agenda
Journal of Retailing and Consumer Services, 2017Co-Authors: Jyoti Rana, Justin PaulAbstract:In this article, we review and discuss the factors, which affect the change in the consumer behavior towards Organic Food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for Organic Food over the conventionally grown Food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase Organic Food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.
-
consumer behavior and purchase intention for Organic Food
Journal of Consumer Marketing, 2012Co-Authors: Justin Paul, Jyoti RanaAbstract:Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase Organic Food. The study aims to determine the factors influencing consumer behavior towards Organic Food. Design/Methodology/Approach – The method used for the data collection was a face-to-face interview, using a structured questionnaire, with closed-ended questions. In total, 463 respondents participated in the survey. It was decided to use various multivariate analyses like multiple regressions, factor analysis and cluster analysis with large sample size. Findings – The results indicate that health, availability and education from demographic factors positively influence the consumer’s attitude towards buying Organic Food. Overall satisfaction of consumers for Organic Food is more than inOrganic Food but the satisfaction level varies due to different factors. Practical Implications – This study suggests that retailers can develop effective marketing program and strategies to influence consumers positively. They can emphasize the health benefits and quality of Organic Food. They can make these products easily available to attract consumers to buy Organic Food. Originality/Value – This study provides valuable insight into consumer behavior regarding Organic Food by examining the factors that influence consumers’ intention to purchase Organic Food, within the Indian context. The lessons can also be replicated in other countries for marketing Organic Foods.
