The Experts below are selected from a list of 16242 Experts worldwide ranked by ideXlab platform
Sami Kurki - One of the best experts on this subject based on the ideXlab platform.
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get some respect buy Organic Foods when everyday consumer choices serve as prosocial status signaling
Appetite, 2020Co-Authors: Harri T Luomala, Petteri Puska, Merja Lahdesmaki, Marjo Siltaoja, Sami KurkiAbstract:Abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring Organic Foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring Organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of Organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how Organic food users are socially treated. This research advances the current understanding concerning the interlinkages between Organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.
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sweet taste of prosocial status signaling when eating Organic Foods makes you happy and hopeful
WOS:000424180700040, 2018Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial Organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred Organic food products significantly over their nonOrganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) “going green to be seen” effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of Organic food. Specifically, when consumers were led to believe that they have to share their Organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor Organic Foods can be viewed as a costly signaling trait, leading to flaunting about one's prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of Organic Foods and thereby promote sustainable consumer behavior.
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male male status signaling through favoring Organic Foods is the signaler perceived and treated as a friend or a foe
Psychology & Marketing, 2016Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring Organic Foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro-Organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal about this (he also received statistically more money in a charity donation task). This may indicate that signaling about this tendency—because it can be viewed as use of one's own resources for the benefit of others—is not only a way to attain status, but can also make others behave more positively toward the signaler.
Harri T Luomala - One of the best experts on this subject based on the ideXlab platform.
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get some respect buy Organic Foods when everyday consumer choices serve as prosocial status signaling
Appetite, 2020Co-Authors: Harri T Luomala, Petteri Puska, Merja Lahdesmaki, Marjo Siltaoja, Sami KurkiAbstract:Abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring Organic Foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring Organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of Organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how Organic food users are socially treated. This research advances the current understanding concerning the interlinkages between Organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.
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sweet taste of prosocial status signaling when eating Organic Foods makes you happy and hopeful
WOS:000424180700040, 2018Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial Organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred Organic food products significantly over their nonOrganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) “going green to be seen” effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of Organic food. Specifically, when consumers were led to believe that they have to share their Organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor Organic Foods can be viewed as a costly signaling trait, leading to flaunting about one's prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of Organic Foods and thereby promote sustainable consumer behavior.
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male male status signaling through favoring Organic Foods is the signaler perceived and treated as a friend or a foe
Psychology & Marketing, 2016Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring Organic Foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro-Organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal about this (he also received statistically more money in a charity donation task). This may indicate that signaling about this tendency—because it can be viewed as use of one's own resources for the benefit of others—is not only a way to attain status, but can also make others behave more positively toward the signaler.
Petteri Puska - One of the best experts on this subject based on the ideXlab platform.
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get some respect buy Organic Foods when everyday consumer choices serve as prosocial status signaling
Appetite, 2020Co-Authors: Harri T Luomala, Petteri Puska, Merja Lahdesmaki, Marjo Siltaoja, Sami KurkiAbstract:Abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring Organic Foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring Organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of Organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how Organic food users are socially treated. This research advances the current understanding concerning the interlinkages between Organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.
-
sweet taste of prosocial status signaling when eating Organic Foods makes you happy and hopeful
WOS:000424180700040, 2018Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial Organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred Organic food products significantly over their nonOrganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) “going green to be seen” effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of Organic food. Specifically, when consumers were led to believe that they have to share their Organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor Organic Foods can be viewed as a costly signaling trait, leading to flaunting about one's prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of Organic Foods and thereby promote sustainable consumer behavior.
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male male status signaling through favoring Organic Foods is the signaler perceived and treated as a friend or a foe
Psychology & Marketing, 2016Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring Organic Foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro-Organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal about this (he also received statistically more money in a charity donation task). This may indicate that signaling about this tendency—because it can be viewed as use of one's own resources for the benefit of others—is not only a way to attain status, but can also make others behave more positively toward the signaler.
Merja Lahdesmaki - One of the best experts on this subject based on the ideXlab platform.
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get some respect buy Organic Foods when everyday consumer choices serve as prosocial status signaling
Appetite, 2020Co-Authors: Harri T Luomala, Petteri Puska, Merja Lahdesmaki, Marjo Siltaoja, Sami KurkiAbstract:Abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring Organic Foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring Organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of Organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how Organic food users are socially treated. This research advances the current understanding concerning the interlinkages between Organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.
-
sweet taste of prosocial status signaling when eating Organic Foods makes you happy and hopeful
WOS:000424180700040, 2018Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial Organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred Organic food products significantly over their nonOrganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) “going green to be seen” effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of Organic food. Specifically, when consumers were led to believe that they have to share their Organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor Organic Foods can be viewed as a costly signaling trait, leading to flaunting about one's prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of Organic Foods and thereby promote sustainable consumer behavior.
-
male male status signaling through favoring Organic Foods is the signaler perceived and treated as a friend or a foe
Psychology & Marketing, 2016Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring Organic Foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro-Organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal about this (he also received statistically more money in a charity donation task). This may indicate that signaling about this tendency—because it can be viewed as use of one's own resources for the benefit of others—is not only a way to attain status, but can also make others behave more positively toward the signaler.
Marjo Siltaoja - One of the best experts on this subject based on the ideXlab platform.
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get some respect buy Organic Foods when everyday consumer choices serve as prosocial status signaling
Appetite, 2020Co-Authors: Harri T Luomala, Petteri Puska, Merja Lahdesmaki, Marjo Siltaoja, Sami KurkiAbstract:Abstract Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring Organic Foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring Organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of Organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how Organic food users are socially treated. This research advances the current understanding concerning the interlinkages between Organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.
-
sweet taste of prosocial status signaling when eating Organic Foods makes you happy and hopeful
WOS:000424180700040, 2018Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial Organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred Organic food products significantly over their nonOrganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavioral domains that have typically been addressed to investigate whether this (nonconscious) “going green to be seen” effect is also evident at the level of more physiologically-driven food responses. Indeed, status motives and reputational concerns created an improved senso-emotional experience of Organic food. Specifically, when consumers were led to believe that they have to share their Organic food taste experiences with others, an elevation could be detected not only in the pleasantness ratings but also in how joyful and hopeful they felt after eating a food sample. We claim that the reason for this is that a tendency to favor Organic Foods can be viewed as a costly signaling trait, leading to flaunting about one's prosocial tendencies. According to these findings, highlighting socially disapproved consumption motives, such as reputation management, may be an effective way to increase the relatively low sales of Organic Foods and thereby promote sustainable consumer behavior.
-
male male status signaling through favoring Organic Foods is the signaler perceived and treated as a friend or a foe
Psychology & Marketing, 2016Co-Authors: Petteri Puska, Sami Kurki, Merja Lahdesmaki, Marjo Siltaoja, Harri T LuomalaAbstract:Even though consumers’ status signaling is a heavily researched topic, empirical contributions from two important research areas—the mundane food context and prosocial status signaling between male consumers—to signaling literature are still scarce. Thus, this study empirically investigates how a male signaling about his status through favoring Organic Foods is perceived and treated by other males in two different sociocultural settings (urban vs. rural). In an urban area—but not in a rural—the pro-Organic signaler was perceived as more respected, altruistic, and affluent than a male who did not signal about this (he also received statistically more money in a charity donation task). This may indicate that signaling about this tendency—because it can be viewed as use of one's own resources for the benefit of others—is not only a way to attain status, but can also make others behave more positively toward the signaler.