The Experts below are selected from a list of 42225 Experts worldwide ranked by ideXlab platform
C. C. Pegels - One of the best experts on this subject based on the ideXlab platform.
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Consumer-Perceived Risk in e-commerce transactions
Communications of the ACM, 2003Co-Authors: Al F Salam, H. R. Rao, C. C. PegelsAbstract:Consumer-Perceived Risks of transactions over the Internet specifically focusing on the financial dimensions of e-commerce are examined. The social exchange framework allows users to integrate Risk into the decision of the consumer and take a decision regarding making a transaction. Institutional structures create and foster an institutional trust among customers and businesses and provide fundamental requirements for e-commerce by reducing the customer-Perceived Risk of transactions over the Internet. It is found that consumer-Perceived Risk is reduced with an increase in institutional trust and with the increase in economic incentives. Analysis has found that socially recognized and entrenched institutions such as banks and credit card companies can better foster institutional trust compared to non-institutionalized organizations.
Sharron J Lennon - One of the best experts on this subject based on the ideXlab platform.
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effects of reputation and website quality on online consumers emotion Perceived Risk and purchase intention
Journal of Research in Interactive Marketing, 2013Co-Authors: Sharron J LennonAbstract:Purpose – This research extends Mehrabian and Russell's Stimulus‐Organism‐Response model to include both external (i.e. reputation) and internal source of information (i.e. website quality) as stimuli which affect consumers' response systems. The purpose of this paper is to test a more comprehensive model consisting of reputation and website quality (stimuli), cognition and emotion (organism) and purchase intention (response).Design/methodology/approach – In total, 219 usable questionnaires were obtained at a large Midwestern university through online survey. Structural equation modeling (SEM) was employed for data analyses.Findings – Reputation had a significant positive effect on consumers' emotion and significant negative effect on Perceived Risk. All four website quality dimensions had significant negative effects on Perceived Risk and significant positive effects on emotion, except for customer service. Perceived Risk had a significant negative effect on consumers' emotion, and both Perceived Risk an...
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on line product presentation effects on mood Perceived Risk and purchase intention
Psychology & Marketing, 2005Co-Authors: Jihye Park, Sharron J Lennon, Leslie StoelAbstract:Because the Internet purchase of apparel is Risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce Perceived Risk and create pleasurable shopping experiences. Toward this end, the effect of product presentation on consumer responses was examined here. In addition, the relationships among variables were investigated to provide details of the nature of the effect of product presentation. This study employed a 2 2 between-subjects factorial design: product movement (product in motion vs. product not in motion) image size (large vs. small). Mock Web sites were created to closely mimic the design of actual Web sites. Two hundred forty-four female undergraduates logged on and evaluated two pairs of pants under the same treatment conditions. The present research showed (a) main effects for product movement on mood, Perceived Risk, and apparel purchase intention; (b) an interaction between product movement and image size on apparel purchase intention; (c) a negative relationship between mood and Perceived Risk; (d) a positive relationship between mood and apparel purchase intention; (e) a negative relationship between Perceived Risk and apparel purchase intention; and (f) mediating relationships among variables. Based on the results, apparel e-tailers are advised to create positive mood using product rotation to decrease shoppers' Perceived Risk and increase purchase intent. © 2005 Wiley Periodicals, Inc.
Al F Salam - One of the best experts on this subject based on the ideXlab platform.
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Consumer-Perceived Risk in e-commerce transactions
Communications of the ACM, 2003Co-Authors: Al F Salam, H. R. Rao, C. C. PegelsAbstract:Consumer-Perceived Risks of transactions over the Internet specifically focusing on the financial dimensions of e-commerce are examined. The social exchange framework allows users to integrate Risk into the decision of the consumer and take a decision regarding making a transaction. Institutional structures create and foster an institutional trust among customers and businesses and provide fundamental requirements for e-commerce by reducing the customer-Perceived Risk of transactions over the Internet. It is found that consumer-Perceived Risk is reduced with an increase in institutional trust and with the increase in economic incentives. Analysis has found that socially recognized and entrenched institutions such as banks and credit card companies can better foster institutional trust compared to non-institutionalized organizations.
Michael J Tarn - One of the best experts on this subject based on the ideXlab platform.
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exploring consumer Perceived Risk and trust for online payments
Computers in Human Behavior, 2015Co-Authors: Qing Yang, Chuan Pang, Michael J TarnAbstract:Consumers have built up trust first as an antecedent of their Perceived Risks.The Perceived total Risk is negatively related to trust.The Perceived Risks can be classified as system dependent Risk and transactional Risk. The uncertainties of transaction handling and consumer perception toward Risk have been identified as some of the major problems causing consumers' hesitance toward taking advantage of online payments. With the ever-growing implementation of trusting mechanisms for online payments, consumer confidence has greatly increased. This research explores the elements of Perceived Risk and trust - the two most vital factors influencing consumer behavior of online payment - in the relatively mature stage of China's online payment environment. It also analyzes and classifies Perceived Risks of different nature into two categories: systematic Perceived Risk and transactional Perceived Risk according to their different roles in affecting consumer trust. Specifically, we propose a conceptual model of trust and specific Risk facets as well as two new constructs of comparison and evaluation, based on the framework of TRA, TPB, TAM and DTPB. The proposed model was empirically tested using data gathered from 870 respondents in Shanghai and Macao, China, most of whom belong to the younger generation. The results show that in the current stage of China's online payment, consumers have built up trust first as an antecedent of their Perceived Risks. Moreover, Perceived total Risk is negatively related to trust while Perceived Risks can be classified into two types: system dependent Risk which is positively related to trust and transactional Risk which is negatively related to trust. This article concludes with implications for academia and practitioners.
Iis P. Tussyadiah - One of the best experts on this subject based on the ideXlab platform.
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Multidimensional Facets of Perceived Risk in Mobile Travel Booking
Journal of Travel Research, 2016Co-Authors: Sangwon Park, Iis P. TussyadiahAbstract:Despite the growing prevalence of smartphones in daily life and travel context, travelers still perceive an extent of Risk associated with using their smartphone to book travel products. In order to alleviate or reduce Perceived Risk, it is important to better understand the dimensions of and the factors that contribute to Perceived Risk. This study analyzed 411 responses from an online panel to examine Perceived Risk in mobile travel booking and identified the following facets: time Risk, financial Risk, performance Risk, privacy/security Risk, psychological Risk, physical Risk, and device Risk. Several antecedents of Perceived Risk were identified. Perceived collection of personal information via smartphones contributes positively, while consumer innovativeness, trust, and visibility contribute negatively to Perceived Risk. Further, the predictive validity of Perceived Risk is confirmed as it significantly explains Perceived usefulness, attitude, and behavioral intention in mobile travel booking. Implic...
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ENTER - Assessment of Perceived Risk in Mobile Travel Booking
Information and Communication Technologies in Tourism 2016, 2016Co-Authors: Sangwon Park, Iis P. Tussyadiah, Yuting ZhangAbstract:Considering the increasing prevalence of smartphones in travel experiences, a relatively low level of mobile booking for travel products suggests the importance of understanding the Perceived Risk that inhibits mobile consumption behaviours among travellers. Based on responses from an online panel, this study identified the multidimensional facets of Perceived Risk associated with mobile travel booking, which include time Risk, financial Risk, performance Risk, security Risk, psychological Risk, physical Risk, and device Risk. Further, it was identified that there are antecedents that contribute positively (i.e., collection of personal information) and negatively (i.e., consumer innovativeness, trust, and visibility) to Perceived Risk. Finally, this research estimated the effects of Perceived Risk on behavioural outcomes, including Perceived usefulness, attitudes, and booking intentions. Implications to alleviate or reduce Perceived Risks are provided.