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Ylönen Katri - One of the best experts on this subject based on the ideXlab platform.
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Telling stories with Personas
2020Co-Authors: Ylönen KatriAbstract:Even though the Persona method is a well-known tool in the Human-Technology Interaction field for knowing users and their goals, tasks and environments, there are varying opinions about how Personas should be developed and used. Many agree that combining Personas with scenarios and user stories is useful, but scenarios and user stories can also be defined and used in various ways. The purpose of my master's thesis is to examine with a literature review different ways to develop and use Personas together with scenarios and user stories. My thesis aims to gain a broad picture of the topic rather than confirm one, single perspective. I will search for sources in multiple places since quantitative research alone cannot provide complete enough answers to my research questions. I have divided Personas into four types based on my literature review. Manual, semi-automatic and automatic Personas are based on mostly user research, but they vary on how many steps in their development are done manually. Expert Personas are based on knowledge gathered from stakeholders, literature and other experts. Designers should decide the type of Persona based on the purpose of the project and available data and resources. The most important elements in Persona Description are a photo, name, background information, goals, pain points and story. All Personas in the project should be comparable by using the same elements in Persona Descriptions and same layout in Persona documents. Deciding what sources are included in a literature review and how extensively new sources are searched for are always subjective decisions. Another limitation of my thesis is that it does not cover visual design methods, such as storyboards or user journeys. There is some academic research about Personas, scenarios and user stories, but knowledge about this topic could be broadened and deepened by conducting more research on the effectiveness, popularity and usage of these methods. Comparisons of practices between countries and companies would also be interesting
Nyman Anne - One of the best experts on this subject based on the ideXlab platform.
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Persoonakuvauksen minimivaatimukset
2021Co-Authors: Nyman AnneAbstract:Persoonamenetelmä on laajalti käytetty työkalu, jota sovelletaan monipuolisesti ihmisen ja teknologian välisessä vuorovaikutussuunnittelussa. Vaikka persoonamenetelmä on työkaluna vielä suhteellisen tuore, sen käyttö ja siihen liittyvät näkemykset ovat varsin kirjavia. Persoonien luomiselle on olemassa monenlaisia tapoja, mutta yhtenäinen ja selkeä malli puuttuu. Tässä tutkielmassa tutkittiin, millaisia asioita persoonakuvauksen tulisi vähintäänkin sisältää. Tutkimusongelmaa selvitettiin viidellä tutkimuskysymyksellä, joissa kartoitettiin persoonatyyppejä ja niiden ominaisuuksia, persoonan tavoitteita sekä persoonakuvauksessa ilmi käyviä inhimillisiä piirteitä ja elementtejä. Lisäksi kartoitettiin, millaisia taustatietoja persoonakuvauksen tulisi sisältää. Tutkimus toteutettiin verkkopohjaisena kyselynä, johon osallistui 57 persoonamenetelmän perusymmärryksen omaavaa vastaajaa. Tutkimustuloksia analysoitiin monimenetelmätutkimuksella, jossa laadullista dataa (teoriaohjaava sisällönanalyysi) selitetään määrällisellä datalla. Tutkimustulosten pohjalta voidaan päätellä, että persoonakuvauksen tulisi olla yhtenäinen, selkeä ja joustava kokonaisuus, joka kuvaa mahdollisimman tarkasti tuotteen tai palvelun todellista käyttäjää. On kuitenkin tärkeää, ettei persoonakuvauksesta rakenneta liian täydellistä, jotta tilaa jää myös mielikuvitukselle. Persoonakuvauksessa tulisi lisäksi välttää tarpeettomien tietojen ja turhien elävöittävien yksityiskohtien käyttöä.The Persona method is a widely used and applied tool in Human-Computer Interaction design (HCI). Despite its relatively young age, the Persona method has gained varying approaches and application methods. There are multiple ways to create Personas, but a unified model is lacking. This dissertation examined what are the minimum information requirements for a Persona Description. The research problem was investigated with five research questions, which focused on different types of Personas and their characteristics, Persona goals, as well as humane features and elements included in the Persona Description. In addition, requirements for background information were also studied. The study was conducted as a web-based survey with 57 respondents with a basic understanding of the Persona method. The research results were analyzed with a mixed-methods methodology in which qualitative data (theory-guided content analysis) is explained by quantitative data. Based on the research results, it can be concluded that the Persona Description should be a coherent, clear and flexible entity that describes the actual user of a product or a service as accurately as possible. However, it is important that the Persona Description is not built too perfect so that there is room for imagination, as well. In addition, the unnecessary use of information and animating details should be avoided in the Persona Description