The Experts below are selected from a list of 21 Experts worldwide ranked by ideXlab platform

Tamara Adlin - One of the best experts on this subject based on the ideXlab platform.

  • the essential Persona Lifecycle your guide to building and using Personas
    2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development Lifecycle, it?s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on Persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using Personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating Personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion Table of Contents Introduction: The Persona Lifecycle Phase 1: Planning a Persona Effort Phase 2: Creating Personas Phase 3: Launching and Communicating Personas Phase 4: Using Personas Phase 5: ROI and Reuse of Personas Conclusion

  • The five phases of the Persona Lifecycle
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas, 2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    This chapter discusses the five phases of the Persona Lifecycle. The Persona Lifecycle is a metaphoric framework that breaks the Persona process into phases similar to those of human procreation and development. The five phases in this framework bring structure to the potentially complicated process of Persona creation and highlight critical aspects of Persona use. The five phases of the Persona Lifecycle are: family planning, conception and gestation, birth and maturation, adulthood, and lifetime achievement and retirement. The Persona Lifecycle works for one whether or not one has already incorporated user-centered design (UCD) methods into their product development cycle. The Persona Lifecycle does not replace existing processes; rather, the phases of the Lifecycle help to structure user-centered thinking throughout whatever design and development process one have in place.

  • chapter 4 Persona conception and gestation
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas#R##N#Your Guide to Building and Using Personas, 2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    Publisher Summary This chapter discusses the Persona conception and gestation. Conception and gestation is the phase of the Persona Lifecycle in which one actually creates their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development. During this phase, one faces the tricky question of how many Personas to create and how to prioritize them. One processes the data and assumptions one has collected (by prioritizing, filtering, and organizing) to discover information about your users. Using this information, one and their core team creates bulleted Persona “skeletons” that key stakeholders can prioritize according to business goals. One develops their prioritized skeletons into complete Personas that are then ready to be introduced to their organization in the birth and maturation phase Conception and gestation is the phase of the Persona Lifecycle in which one actually create their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development.

  • The Persona Lifecycle: Keeping People in Mind Throughout Product Design
    2006
    Co-Authors: John S Pruitt, Tamara Adlin
    Abstract:

    Offering techniques and tools related to planning, creating, communicating, and using Personas to create great product designs, this innovative text addresses the how of creating effective Personas and using them to design products that people love.

  • Persona conception and gestation
    The Persona Lifecycle#R##N#Keeping People in Mind Throughout Product Design, 2006
    Co-Authors: John Pruitt, Tamara Adlin
    Abstract:

    This chapter discusses the Persona conception and gestation. Conception and gestation is the phase of the Persona Lifecycle in which one actually creates their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development. During this phase, one faces the tricky question of how many Personas to create and how to prioritize them. One processes the data and assumptions one has collected (by prioritizing, filtering, and organizing) to discover information about your users. Using this information, one and their core team creates bulleted Persona “skeletons” that key stakeholders can prioritize according to business goals. One develops their prioritized skeletons into complete Personas that are then ready to be introduced to their organization in the birth and maturation phase Conception and gestation is the phase of the Persona Lifecycle in which one actually create their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development.

John S Pruitt - One of the best experts on this subject based on the ideXlab platform.

  • the essential Persona Lifecycle your guide to building and using Personas
    2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development Lifecycle, it?s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on Persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using Personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating Personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion Table of Contents Introduction: The Persona Lifecycle Phase 1: Planning a Persona Effort Phase 2: Creating Personas Phase 3: Launching and Communicating Personas Phase 4: Using Personas Phase 5: ROI and Reuse of Personas Conclusion

  • chapter 4 Persona conception and gestation
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas#R##N#Your Guide to Building and Using Personas, 2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    Publisher Summary This chapter discusses the Persona conception and gestation. Conception and gestation is the phase of the Persona Lifecycle in which one actually creates their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development. During this phase, one faces the tricky question of how many Personas to create and how to prioritize them. One processes the data and assumptions one has collected (by prioritizing, filtering, and organizing) to discover information about your users. Using this information, one and their core team creates bulleted Persona “skeletons” that key stakeholders can prioritize according to business goals. One develops their prioritized skeletons into complete Personas that are then ready to be introduced to their organization in the birth and maturation phase Conception and gestation is the phase of the Persona Lifecycle in which one actually create their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development.

  • The five phases of the Persona Lifecycle
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas, 2010
    Co-Authors: Tamara Adlin, John S Pruitt
    Abstract:

    This chapter discusses the five phases of the Persona Lifecycle. The Persona Lifecycle is a metaphoric framework that breaks the Persona process into phases similar to those of human procreation and development. The five phases in this framework bring structure to the potentially complicated process of Persona creation and highlight critical aspects of Persona use. The five phases of the Persona Lifecycle are: family planning, conception and gestation, birth and maturation, adulthood, and lifetime achievement and retirement. The Persona Lifecycle works for one whether or not one has already incorporated user-centered design (UCD) methods into their product development cycle. The Persona Lifecycle does not replace existing processes; rather, the phases of the Lifecycle help to structure user-centered thinking throughout whatever design and development process one have in place.

  • The Persona Lifecycle: Keeping People in Mind Throughout Product Design
    2006
    Co-Authors: John S Pruitt, Tamara Adlin
    Abstract:

    Offering techniques and tools related to planning, creating, communicating, and using Personas to create great product designs, this innovative text addresses the how of creating effective Personas and using them to design products that people love.

Jonathan Grudin - One of the best experts on this subject based on the ideXlab platform.

  • The Persona Lifecycle: Keeping people in mind - WHY PersonaS WORK: THE PSYCHOLOGICAL EVIDENCE
    The Persona Lifecycle, 2006
    Co-Authors: Jonathan Grudin
    Abstract:

    The power of Personas to engage and inform team members was described in the introduction to this book. But why does engagement lead to better design? How do detailed pictures of fictional people contribute? How detailed should they be—are stereotypes enough? This chapter addresses the psychological foundations of Persona use. It describes theories and findings that explain their effectiveness. We can use Personas without understanding the underlying psychology. Alan Cooper has remarked on their “surprising” power without exploring the source of their effectiveness. But by understanding how they work we can design better Personas, select appropriate complementary methods, and embed Personas in effective processes.

John Pruitt - One of the best experts on this subject based on the ideXlab platform.

  • Persona conception and gestation
    The Persona Lifecycle#R##N#Keeping People in Mind Throughout Product Design, 2006
    Co-Authors: John Pruitt, Tamara Adlin
    Abstract:

    This chapter discusses the Persona conception and gestation. Conception and gestation is the phase of the Persona Lifecycle in which one actually creates their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development. During this phase, one faces the tricky question of how many Personas to create and how to prioritize them. One processes the data and assumptions one has collected (by prioritizing, filtering, and organizing) to discover information about your users. Using this information, one and their core team creates bulleted Persona “skeletons” that key stakeholders can prioritize according to business goals. One develops their prioritized skeletons into complete Personas that are then ready to be introduced to their organization in the birth and maturation phase Conception and gestation is the phase of the Persona Lifecycle in which one actually create their Personas. It is the phase in which one use data to create engaging representations of individual users that their team can use for planning, design, and development.

Sundt Alex - One of the best experts on this subject based on the ideXlab platform.

  • Library user Persona template
    Hosted by Utah State University Libraries, 2015
    Co-Authors: Skinner Mikkel, Sundt Alex
    Abstract:

    These seven templates provide an excellent starting point for the development of user Personas for library communities of various types. Templates can be printed and written on as part of an ad-hoc brainstorming exercise, or edited within Adobe Acrobat or Illustrator. While user Personas can be generated from staff knowledge and experiences (assumption-driven), depending on how you wish to use Personas, it is recommended that you conduct user research (data-driven), either observing users interacting with the library, interviewing patrons, or drawing insight from assessment or usage data to help validate their accuracy. See these sources for more information on creating user Personas: Clark, R. (2015). Guide to patron Personas. Retrieved from:http://guides.lib.wayne.edu/Personas Goodwin, K. (2008). Perfecting your Personas. Cooper.com. Retrieved from http://www.cooper.com/journal/2001/08/perfecting_your_Personas Norman, D. (2004). Ad-Hoc Personas & Empathetic Focus. JND.org. Retrieved from http://www.jnd.org/dn.mss/Personas_empath.html Pruitt, J.,& Adlin, T. (2006). The Persona Lifecycle: Keeping people in mind throughout product design. San Francisco, CA: Morgan Kaufmann. Tempelman-Kluit, N. and Pearce, A. (2014), Invoking the user from data to design. College & Research Libraries, 75(5), 616–40