Persuasive Communication

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Alexandra Coghlan - One of the best experts on this subject based on the ideXlab platform.

  • using Persuasive Communication to co create behavioural change engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2017
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...

  • Using Persuasive Communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2016
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...

Haruo Ishida - One of the best experts on this subject based on the ideXlab platform.

  • Persuasive Communication aimed at public transportation-oriented residential choice and the promotion of public transport
    Transportation, 2013
    Co-Authors: Ayako Taniguchi, Satoshi Fujii, Tomohide Azami, Haruo Ishida
    Abstract:

    In this study, we developed a Persuasive Communication program to induce public-transport-oriented residential (PTOR) choice. We implemented an experiment that targeted students from the University of Tsukuba, Japan, who were in the process of changing their residential location. These students were randomly assigned to four groups: the first group was a control group; the second group received an information brochure about apartment flats typically used by students in Tsukuba city; the third group received a brochure identical to the one given to the second group, except that it also included information about the level of bus service for every flat; and the fourth group was provided with a leaflet that provided motivation for PTOR choice, in addition to the brochure used for the third group. The residential locations were investigated 5 months after the intervention. There was a significant difference between the control group and the third and fourth groups. The ratio of PTOR choice in the group with the information was twice as high as that for the control group. Furthermore, the Persuasive message also increased PTOR choice. Additionally, the target groups’ frequency of bus use from home or the university was significantly high compared with the control group.

  • Persuasive Communication Aimed at Public Transportation-oriented Residential Choice
    2012
    Co-Authors: Ayako Taniguchi, Satoshi Fujii, Tomohide Azami, Haruo Ishida
    Abstract:

    The authors developed a measure to persuade people to voluntarily change their choice of residential location to one offering a sustainable travel mode. Testing the effect of this measure showed that more individuals in the targeted groups chose residential locations near bus stops, compared with individuals in the control group. Furthermore, frequency of bus use was significantly higher in the target groups than in the control group. Recently, the concept of a “compact city” has been discussed as a possible solution to traffic and environmental problems in low densely populated areas. A compact city would have residential facilities near the city centre, conveniently located close to railway stations or bus stops, thus eliminating much of the need for car use. Persuasive Communication to induce people to choose places of residence based on proximity to public transportation is an effective mobility management strategy. The authors objective in this study was to develop a Persuasive Communication program to induce public-transport-oriented residential (PTOR) choice. The measure was developed and tested through field experiments. The authors implemented an experiment that targeted students from the University of Tsukuba, Japan, who were in the process of changing their residential location. These students were randomly assigned to four groups: the first group was a control group; the second group received an information brochure about apartment flats typically used by students in Tsukuba city; the third group received a brochure identical to the one given to the second group, except that it also included information about the level of bus service for every flat; and the fourth group was provided with a leaflet that provided motivation for PTOR choice, in addition to the brochure used for the third group. The residential locations were investigated five months after the intervention; we found no difference in the PTOR choice for the control group and the second group. However, there was a significant difference between the control group and the third and fourth groups. The results showed that information about the level of bus service for every apartment flat can induce PTOR choice. The ratio of PTOR choice in the group with the information was twice as high as that for the control group. Furthermore, the Persuasive message also increased PTOR choice. These results imply that simple intervention, in this case the inclusion of information about the level of bus service for every flat, can effectively induce PTOR choice, necessary for the development of a growing, highly-populated “compact city”. Explicit Persuasive messaging was also effective. Additionally, the target groups’ frequency of bus use from home or the university was significantly high compared with the control group. Because the cost of these interventions was low, this approach can easily be implemented at any university, workplace, or housing agency. Thus, PTOR choice was shown to be an effective, inexpensive means of substantially improving mobility management in low densely populated urban areas.

Christopher Warren - One of the best experts on this subject based on the ideXlab platform.

  • using Persuasive Communication to co create behavioural change engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2017
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...

  • Using Persuasive Communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2016
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...

Ayako Taniguchi - One of the best experts on this subject based on the ideXlab platform.

  • Persuasive Communication aimed at public transportation-oriented residential choice and the promotion of public transport
    Transportation, 2013
    Co-Authors: Ayako Taniguchi, Satoshi Fujii, Tomohide Azami, Haruo Ishida
    Abstract:

    In this study, we developed a Persuasive Communication program to induce public-transport-oriented residential (PTOR) choice. We implemented an experiment that targeted students from the University of Tsukuba, Japan, who were in the process of changing their residential location. These students were randomly assigned to four groups: the first group was a control group; the second group received an information brochure about apartment flats typically used by students in Tsukuba city; the third group received a brochure identical to the one given to the second group, except that it also included information about the level of bus service for every flat; and the fourth group was provided with a leaflet that provided motivation for PTOR choice, in addition to the brochure used for the third group. The residential locations were investigated 5 months after the intervention. There was a significant difference between the control group and the third and fourth groups. The ratio of PTOR choice in the group with the information was twice as high as that for the control group. Furthermore, the Persuasive message also increased PTOR choice. Additionally, the target groups’ frequency of bus use from home or the university was significantly high compared with the control group.

  • Persuasive Communication Aimed at Public Transportation-oriented Residential Choice
    2012
    Co-Authors: Ayako Taniguchi, Satoshi Fujii, Tomohide Azami, Haruo Ishida
    Abstract:

    The authors developed a measure to persuade people to voluntarily change their choice of residential location to one offering a sustainable travel mode. Testing the effect of this measure showed that more individuals in the targeted groups chose residential locations near bus stops, compared with individuals in the control group. Furthermore, frequency of bus use was significantly higher in the target groups than in the control group. Recently, the concept of a “compact city” has been discussed as a possible solution to traffic and environmental problems in low densely populated areas. A compact city would have residential facilities near the city centre, conveniently located close to railway stations or bus stops, thus eliminating much of the need for car use. Persuasive Communication to induce people to choose places of residence based on proximity to public transportation is an effective mobility management strategy. The authors objective in this study was to develop a Persuasive Communication program to induce public-transport-oriented residential (PTOR) choice. The measure was developed and tested through field experiments. The authors implemented an experiment that targeted students from the University of Tsukuba, Japan, who were in the process of changing their residential location. These students were randomly assigned to four groups: the first group was a control group; the second group received an information brochure about apartment flats typically used by students in Tsukuba city; the third group received a brochure identical to the one given to the second group, except that it also included information about the level of bus service for every flat; and the fourth group was provided with a leaflet that provided motivation for PTOR choice, in addition to the brochure used for the third group. The residential locations were investigated five months after the intervention; we found no difference in the PTOR choice for the control group and the second group. However, there was a significant difference between the control group and the third and fourth groups. The results showed that information about the level of bus service for every apartment flat can induce PTOR choice. The ratio of PTOR choice in the group with the information was twice as high as that for the control group. Furthermore, the Persuasive message also increased PTOR choice. These results imply that simple intervention, in this case the inclusion of information about the level of bus service for every flat, can effectively induce PTOR choice, necessary for the development of a growing, highly-populated “compact city”. Explicit Persuasive messaging was also effective. Additionally, the target groups’ frequency of bus use from home or the university was significantly high compared with the control group. Because the cost of these interventions was low, this approach can easily be implemented at any university, workplace, or housing agency. Thus, PTOR choice was shown to be an effective, inexpensive means of substantially improving mobility management in low densely populated urban areas.

Susanne Becken - One of the best experts on this subject based on the ideXlab platform.

  • using Persuasive Communication to co create behavioural change engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2017
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...

  • Using Persuasive Communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities
    Journal of Sustainable Tourism, 2016
    Co-Authors: Christopher Warren, Susanne Becken, Alexandra Coghlan
    Abstract:

    ABSTRACTUnsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of Persuasive Communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal Communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show t...