The Experts below are selected from a list of 261 Experts worldwide ranked by ideXlab platform
Robert P. Ormrod - One of the best experts on this subject based on the ideXlab platform.
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Strategy, Market orientation and performance: the Political context
Journal of Public Affairs, 2013Co-Authors: Robert P. Ormrod, Stephan C. Henneberg, Ghasem Zaefarian, Philippe De VriesAbstract:This paper investigates the fit between the strategic posture of a Political party and its Political Market orientation, and analyses the impact of this fit on party performance. For this purpose, a configuration theory logic is applied to the context of the Political Market; in particular, we develop strategic profiles (i.e. strategic postures and Political Market orientation) of four Belgian Political parties represented in the Flemish Parliament. By comparing the strategic profiles derived from a questionnaire administered to 3148 party members with those of ‘theoretically ideal’ profiles, we uncover the ‘strategic misfit’ (or ‘misalignment’) for each party and then relate this misfit to party performance. Results indicate that there is a strong, negative relationship between the misalignment of actual and perceived strategic profiles on the one hand and performance on the other. However, the ‘ideal profiles’ differ with the strategic posture of a party. Thus, our findings show that it is not so much the strategic posture itself that will determine superior performance, but it is the strategic posture that the party aligns with implementing a particular Political Market orientation that is the most important factor. Copyright © 2013 John Wiley & Sons, Ltd.
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Political Market orientation and strategic party postures in Danish Political parties
European Journal of Marketing, 2011Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Purpose – The purpose of this paper is to investigate the relationship between the strategic postures and Political Market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable.Design/methodology/approach – The strategic Political postures of two Danish parties are derived using a self‐typing study. Based on configuration theory, ideal organisational profiles to implement these studies are juxtaposed with the actual Political Market orientation profile for each party, gained from two datasets analysed using Partial Least Squares. Member activity levels are used to control for organisational stability.Findings – The self‐typing study revealed that Party A was perceived to follow a relationship builder posture, and Party B a convinced ideologist posture. However, both Market orientation profiles resembled the organisational structures of a convinced ideologist. Thus, Party A exhibits a mismatch between strategic orientation and implemented org...
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Political Market orientation: A framework for understanding relationship structures in Political parties
Party Politics, 2011Co-Authors: Robert P. Ormrod, Heather SavignyAbstract:This article is motivated by the growing need to integrate the current Political science and Marketing literature in order to provide a deeper understanding of the behaviour of Political actors and their relationships with relevant stakeholder groups. In our article, we demonstrate how Ormrod’s conceptual model of Political Market orientation complements Political science models of party organization by drawing attention to the competing interests of stakeholders in shaping party strategy and organizational structure. We treat parties as a multitude of actors rather than as monolithic entities and thus address the dearth of literature on the micro foundations of parties. Whilst the underlying conceptualization of a Political Market orientation draws on the management-based ‘relationship Marketing’ approach, we acknowledge that the commercial and Political contexts are not isomorphic, and thus we strive for contextual sensitivity. By adopting this approach it is hoped that the fears noted by Political scie...
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Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy
Journal of Political Marketing, 2010Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Recently, the areas of strategic Political Marketing and Political Market orientation have been the subject of several conceptual articles that have provided the theoretical foundations for further empirical work. However, despite the close conceptual relatedness of the proposed concepts, they have yet to be integrated to provide a more nuanced framework that both researchers and Political Marketing practitioners can utilize in the development of strategies and offerings with which to achieve their organizational goals. The aim of this conceptual article is to address this deficit by developing an integrated concept of Political Marketing strategy using two complementary frameworks, namely strategic Political postures and Political Market orientation (PMO). The authors introduce the two main concepts and derive for each of the strategic posture-specific PMO profiles as well as interconstruct relationships.
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An investigation into the relationship between Political activity levels and Political Market orientation
European Journal of Marketing, 2010Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Purpose – The key objective of this research is to investigate the relationship between party member activity‐levels and perceptions of their party's Political Market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects of Political Market orientation.Design/methodology/approach – Using a wide variety of respondent groups within the party, the research draws on an existing conceptualisation of Political Market orientation and empirically test its relationship with party member activity levels. Three models, plus a baseline model, are developed and data from 1,156 questionnaires are used to investigate a structural equation model using the partial least square method.Findings – While the baseline model exhibits a robust pattern of positive relationships between the attitudinal and behavioural constructs, the comparative analysis of the different models shows that party activity levels have a significant impact on these relationships. The s...
Stephan C. Henneberg - One of the best experts on this subject based on the ideXlab platform.
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Strategy, Market orientation and performance: the Political context
Journal of Public Affairs, 2013Co-Authors: Robert P. Ormrod, Stephan C. Henneberg, Ghasem Zaefarian, Philippe De VriesAbstract:This paper investigates the fit between the strategic posture of a Political party and its Political Market orientation, and analyses the impact of this fit on party performance. For this purpose, a configuration theory logic is applied to the context of the Political Market; in particular, we develop strategic profiles (i.e. strategic postures and Political Market orientation) of four Belgian Political parties represented in the Flemish Parliament. By comparing the strategic profiles derived from a questionnaire administered to 3148 party members with those of ‘theoretically ideal’ profiles, we uncover the ‘strategic misfit’ (or ‘misalignment’) for each party and then relate this misfit to party performance. Results indicate that there is a strong, negative relationship between the misalignment of actual and perceived strategic profiles on the one hand and performance on the other. However, the ‘ideal profiles’ differ with the strategic posture of a party. Thus, our findings show that it is not so much the strategic posture itself that will determine superior performance, but it is the strategic posture that the party aligns with implementing a particular Political Market orientation that is the most important factor. Copyright © 2013 John Wiley & Sons, Ltd.
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Political Market orientation and strategic party postures in Danish Political parties
European Journal of Marketing, 2011Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Purpose – The purpose of this paper is to investigate the relationship between the strategic postures and Political Market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable.Design/methodology/approach – The strategic Political postures of two Danish parties are derived using a self‐typing study. Based on configuration theory, ideal organisational profiles to implement these studies are juxtaposed with the actual Political Market orientation profile for each party, gained from two datasets analysed using Partial Least Squares. Member activity levels are used to control for organisational stability.Findings – The self‐typing study revealed that Party A was perceived to follow a relationship builder posture, and Party B a convinced ideologist posture. However, both Market orientation profiles resembled the organisational structures of a convinced ideologist. Thus, Party A exhibits a mismatch between strategic orientation and implemented org...
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Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy
Journal of Political Marketing, 2010Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Recently, the areas of strategic Political Marketing and Political Market orientation have been the subject of several conceptual articles that have provided the theoretical foundations for further empirical work. However, despite the close conceptual relatedness of the proposed concepts, they have yet to be integrated to provide a more nuanced framework that both researchers and Political Marketing practitioners can utilize in the development of strategies and offerings with which to achieve their organizational goals. The aim of this conceptual article is to address this deficit by developing an integrated concept of Political Marketing strategy using two complementary frameworks, namely strategic Political postures and Political Market orientation (PMO). The authors introduce the two main concepts and derive for each of the strategic posture-specific PMO profiles as well as interconstruct relationships.
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An investigation into the relationship between Political activity levels and Political Market orientation
European Journal of Marketing, 2010Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:Purpose – The key objective of this research is to investigate the relationship between party member activity‐levels and perceptions of their party's Political Market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects of Political Market orientation.Design/methodology/approach – Using a wide variety of respondent groups within the party, the research draws on an existing conceptualisation of Political Market orientation and empirically test its relationship with party member activity levels. Three models, plus a baseline model, are developed and data from 1,156 questionnaires are used to investigate a structural equation model using the partial least square method.Findings – While the baseline model exhibits a robust pattern of positive relationships between the attitudinal and behavioural constructs, the comparative analysis of the different models shows that party activity levels have a significant impact on these relationships. The s...
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Understanding voter orientation in the context of Political Market orientation: Is the Political customer king?
Journal of Marketing Management, 2010Co-Authors: Robert P. Ormrod, Stephan C. HennebergAbstract:This article develops a conceptual framework and measurement model of Political Market orientation (PMO). The relationships between different behavioural aspects of PMO and the attitudinal influences of such behaviour are analysed, and the study includes structural equation modelling to test several hypotheses. While the results show that Political parties focus on several different aspects of Market-oriented behaviour, especially using an internal and societal orientation as cultural antecedents, a more surprising result is the inconclusive effect of a voter orientation on PMO. This lends support to the argument of ‘looking beyond the customer’ in Political Marketing research and practice. The article discusses the findings in the context of the existing literature on Political Marketing and commercial Market orientation.
Gerald W. Scully - One of the best experts on this subject based on the ideXlab platform.
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Institutional technology and economic growth
Public Choice, 1995Co-Authors: Philip K. Porter, Gerald W. ScullyAbstract:An endogenous model of constitutional changes and economic growth links the temporal decline in private Market returns when technology is constant with the returns to rule changes realized in a Political Market. There is a steady state constitutional setting in which all rule changes have been incorporated that is analytically equivalent to the neoclassical steady state. As in the neoclassical model, private-sector technological progress postpones the steady state. To the extent the original constitutional setting promotes innovation, the evolutionary process toward the steady state is delayed. The model yields a theory of revolution based on forces leading to the adoption of inefficient changes in the constitutional setting.
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The Political Market for real income redistribution through choice of the weights in COLAs
Public Choice, 1990Co-Authors: Robert L. Basmann, Charles A. Diamond, Gerald W. Scully, Daniel J. SlottjeAbstract:This paper studies alternative cost-of-living indexes derived from the generalized Fechner-Thurstone (GFT) utility form, their use in contracts for cost-of-living adjustments (COLAs), and the resulting effect of choice of index on the distribution of real income. The indexes and their distributional effects are compared to the officially reported Consumer Price Index (CPI) and a CPI computed from the same data set used to compute the GFT indexes. It is found that the choice of index used in adjustment clauses in contracts has an impact on the distribution of real income of the group. As an example, the U.S. federal government schedule of wages and salaries is adjusted from 1981 through 1984 by all of the indexes reported here. Use of alternative indexes illuminates the normative assumptions regarding the relative importance of different income strata (among other things) implicit in any public practice of pegging COLAs to a single form of price index.
Johannes Urpelainen - One of the best experts on this subject based on the ideXlab platform.
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Political Market failure the effect of government unity on energy technology policy in industrialized democracies
Technovation, 2013Co-Authors: Alexandra E. Cirone, Johannes UrpelainenAbstract:Abstract When do governments implement technology policies that allow society to solve social problems at a lower cost? Focusing on the case of energy, we argue that in industrialized democracies, severe social problems provoke an effective technology policy response when the government is unified. A unified government can easily strike the bargains required to secure Political support for new technology programs. We test this theory against data on public energy research and development (R&D) in 22 OECD countries, 1980–2006. We find that as government fractionalization increases in a country, the sensitivity of public energy R&D to wasteful energy use, which presents economic and environmental difficulties to the society, declines. The analysis reveals a new reason for ineffective technology policies and contributes to the broad literature on Political Market failure.
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Political Market Failure? The Effect of Government Strength on Technology Policy in Industrialized Democracies
SSRN Electronic Journal, 2011Co-Authors: Alexandra E. Cirone, Johannes UrpelainenAbstract:Governments can implement technology policies that allow society to solve social problems at a lower cost. We argue that, in industrialized democracies, salient social problems provoke an effective technology policy response when the government is unified. The reason is that a unified government can easily strike the bargains required to secure Political support for new technology programs. We test this theory against data on public energy R&D in 22 OECD countries from 1980-2007. Using energy intensity as a proxy for problem salience, we find that as government fractionalization increases in a country, the sensitivity of public energy R&D to wasteful energy use declines. The analysis reveals a new reason for ineffective technology policies and contributes to the broad literature on the sources of Political Market failure.
Ranjit Voola - One of the best experts on this subject based on the ideXlab platform.
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explications of Political Market orientation and Political brand orientation using the resource based view of the Political party
Journal of Marketing Management, 2011Co-Authors: Aron Ocass, Ranjit VoolaAbstract:Abstract This paper adopts the resource-based view of the firm as a platform for an examination of three important Political party capabilities: proactive Political Market orientation, responsive Political Market orientation, and Political brand orientation. We develop a theoretical argument outlining the importance of the complementarity between these capabilities. The approach taken illustrates the links between Political Market orientation, using what we label as responsive Political Market orientation, proactive Political Market orientation, and Political brand orientation by building on the Marketing literature. We suggest that our treatment of Political Market orientation is important in helping to understand better its role within the resource-based view of the party. Further, it also aides in understanding Political Market orientation and branding in Political Marketing by parties within the context of competitive strategies and electoral performance.