The Experts below are selected from a list of 63 Experts worldwide ranked by ideXlab platform

Sakari Taipale - One of the best experts on this subject based on the ideXlab platform.

  • the relationship between internet use online and Printed Newspaper reading in finland investigating the direct and moderating effects of gender
    European Journal of Communication, 2013
    Co-Authors: Sakari Taipale
    Abstract:

    This article explores how the time spent on the Internet is associated with Printed and online Newspaper reading. The direct and moderating effects of gender are especially investigated. The survey data (N = 612) collected from Finland in 2011 are analysed by using hierarchical regression modelling. The results of the study show that Internet use has a displacement effect on Printed Newspaper reading but only among male respondents. In contrast, results show that more women spend time on the Internet the more frequently they also read Printed Newspapers. This finding is in line with the so-called efficacy hypothesis. No similar moderating effect of gender was found when exploring online Newspaper reading. However, it was noted that men read more online Newspapers than women. Lastly, the results of this study call for further investigations on other interaction effects, which have capacity to clarify how one medium can substitute and displace the other.

Qiu Cuiyun - One of the best experts on this subject based on the ideXlab platform.

Enrique Dans - One of the best experts on this subject based on the ideXlab platform.

  • internet marketing the news leveraging brand equity from marketplace to marketspace
    Journal of Brand Management, 2001
    Co-Authors: Koen Pauwels, Enrique Dans
    Abstract:

    Can established Newspapers leverage their offline brand equity to the online edition in order to create visits and page views? This question is key for publishers, as they are now facing a change only comparable to the advent of the printing press in the 15th century. In the present study, both cross-sectional and time-series analyses are applied to 12 Spanish Newspapers. The findings indicate that brand equity in the marketplace can be efficiently leveraged into the marketspace. Online readership depends both on offline popularity and on the profile fit between the typical Internet user and the typical offline reader of the Newspaper. The digital market dynamics are uncovered by persistence modelling of visits, page views and brand choice for each Newspaper. First, the total number of visits initially evolves, but later stabilises. In contrast, page views continue to evolve as usage depth increases over time. Finally, brand choice is stable and proportional to the brand equity borrowed from the Printed Newspaper. The analysis yields specific recommendations for the three leading Newspapers.

Normala Mohd Hassan - One of the best experts on this subject based on the ideXlab platform.

  • reader s satisfaction level towards the star Printed Newspaper normala mohd hassan
    2007
    Co-Authors: Normala Mohd Hassan
    Abstract:

    In a past few years, Printed media such as Newspapers and magazines are the most familiar medium to contribute the information to consumers. Nowadays there are a lot of reading materials in Malaysia for the purpose of giving the information to the customers. The Star is one of the Newspaper that constantly changing in order to meet the needs of the people and to prepare for challenges in the new millennium. The purpose of this study is to identify the readers' satisfaction level towards The Star Printed Newspaper. Otherwise this study wants to examine whether readers' satisfaction will influence a result of loyalty among The Star readers. In order to achieve high standard of excellences and compete with other competitors, it is important for Star Publications (M) Berhad to build a long-term relationship with the customers to make them loyal with the organization, and at the same time try to maintain the quality of The Star. In this research, the researcher chooses an exploratory as a research design in order to achieve the research objectives and to define the problems more precisely. Nonprobability sampling is used whereby respondents are selected randomly by asking if they have been read The Star before this. The result of the analysis and interpretation the data was examined by established Cronbach's Alpha, Frequency Table, and also The Pearson Correlation. Besides that, some suggestions have been recommended to Star Publications (M) Berhad and such information will defmitely assist them in further providing and maintaining the quality as to meet readers' satisfaction, as well as to prepare for any challenges in the future .

Koen Pauwels - One of the best experts on this subject based on the ideXlab platform.

  • internet marketing the news leveraging brand equity from marketplace to marketspace
    Journal of Brand Management, 2001
    Co-Authors: Koen Pauwels, Enrique Dans
    Abstract:

    Can established Newspapers leverage their offline brand equity to the online edition in order to create visits and page views? This question is key for publishers, as they are now facing a change only comparable to the advent of the printing press in the 15th century. In the present study, both cross-sectional and time-series analyses are applied to 12 Spanish Newspapers. The findings indicate that brand equity in the marketplace can be efficiently leveraged into the marketspace. Online readership depends both on offline popularity and on the profile fit between the typical Internet user and the typical offline reader of the Newspaper. The digital market dynamics are uncovered by persistence modelling of visits, page views and brand choice for each Newspaper. First, the total number of visits initially evolves, but later stabilises. In contrast, page views continue to evolve as usage depth increases over time. Finally, brand choice is stable and proportional to the brand equity borrowed from the Printed Newspaper. The analysis yields specific recommendations for the three leading Newspapers.