The Experts below are selected from a list of 2121 Experts worldwide ranked by ideXlab platform
Rajiv Sinha - One of the best experts on this subject based on the ideXlab platform.
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Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software
2010 43rd Hawaii International Conference on System Sciences, 2010Co-Authors: Mark Keith, Raghu Santanam, Rajiv SinhaAbstract:Despite the availability of several free and lower-cost alternatives, the multi-billion dollar market for office Productivity Software suites (OPSS) is dominated by Microsoft Office. Theoretical and empirical research has typically attempted to explain such customer loyalty from the perspective of customer's satisfaction. However, although loyal customers are typically satisfied, satisfaction alone can be an unreliable predictor of loyalty. This research examines how switching costs can impact loyalty in a context where network effects may dominate. Additionally, the research measures how loyalty impacts customer willingness to pay (WTP) using a contingent valuation approach. The results reveal that switching costs do increase consumers' loyalty and WTP. For OPSS loyalty is a significant contributor to increased WTP. Implications for research and practice are discussed.
Kevin Keeker - One of the best experts on this subject based on the ideXlab platform.
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CHI Extended Abstracts - What's my method?: a game show on games
Extended abstracts of the 2004 conference on Human factors and computing systems - CHI '04, 2004Co-Authors: Nicole Lazzaro, Kevin KeekerAbstract:What's My Method? is the game show that asks the question, "How do you user-test games?" The goal of this session is to highlight important differences between user research methods for games and Productivity Software in an instructive and engaging format. Emotion measurement scenarios are presented to the contestants and audience as questions in a fictional game show. Three games researchers "compete" to propose the best methodology to research thorny questions from real games. The audience acts as the judge, deciding how many points to award contestants for their answers.
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What's my method?: a game show on games
CHI'04 extended abstracts on Human factors in computing systems, 2004Co-Authors: Nicole Lazzaro, Kevin KeekerAbstract:Whats My Method? is the game show that asks the question, How do you user-test games? The goal of this session is to highlight important differences between user research methods for games and Productivity Software in an instructive and engaging format. Emotion measurement scenarios are presented to the contestants and audience as questions in a fictional game show. Three games researchers compete to propose the best methodology to research thorny questions from real games. The audience acts as the judge, deciding how many points to award contestants for their answers
Mark Keith - One of the best experts on this subject based on the ideXlab platform.
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Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software
2010 43rd Hawaii International Conference on System Sciences, 2010Co-Authors: Mark Keith, Raghu Santanam, Rajiv SinhaAbstract:Despite the availability of several free and lower-cost alternatives, the multi-billion dollar market for office Productivity Software suites (OPSS) is dominated by Microsoft Office. Theoretical and empirical research has typically attempted to explain such customer loyalty from the perspective of customer's satisfaction. However, although loyal customers are typically satisfied, satisfaction alone can be an unreliable predictor of loyalty. This research examines how switching costs can impact loyalty in a context where network effects may dominate. Additionally, the research measures how loyalty impacts customer willingness to pay (WTP) using a contingent valuation approach. The results reveal that switching costs do increase consumers' loyalty and WTP. For OPSS loyalty is a significant contributor to increased WTP. Implications for research and practice are discussed.
Nicole Lazzaro - One of the best experts on this subject based on the ideXlab platform.
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CHI Extended Abstracts - What's my method?: a game show on games
Extended abstracts of the 2004 conference on Human factors and computing systems - CHI '04, 2004Co-Authors: Nicole Lazzaro, Kevin KeekerAbstract:What's My Method? is the game show that asks the question, "How do you user-test games?" The goal of this session is to highlight important differences between user research methods for games and Productivity Software in an instructive and engaging format. Emotion measurement scenarios are presented to the contestants and audience as questions in a fictional game show. Three games researchers "compete" to propose the best methodology to research thorny questions from real games. The audience acts as the judge, deciding how many points to award contestants for their answers.
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What's my method?: a game show on games
CHI'04 extended abstracts on Human factors in computing systems, 2004Co-Authors: Nicole Lazzaro, Kevin KeekerAbstract:Whats My Method? is the game show that asks the question, How do you user-test games? The goal of this session is to highlight important differences between user research methods for games and Productivity Software in an instructive and engaging format. Emotion measurement scenarios are presented to the contestants and audience as questions in a fictional game show. Three games researchers compete to propose the best methodology to research thorny questions from real games. The audience acts as the judge, deciding how many points to award contestants for their answers
Raghu Santanam - One of the best experts on this subject based on the ideXlab platform.
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HICSS - Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software
2010 43rd Hawaii International Conference on System Sciences, 2010Co-Authors: Mark J. Keith, Raghu Santanam, Rajiv K. SinhaAbstract:Despite the availability of several free and lower-cost alternatives, the multi-billion dollar market for office Productivity Software suites (OPSS) is dominated by Microsoft Office. Theoretical and empirical research has typically attempted to explain such customer loyalty from the perspective of customer's satisfaction. However, although loyal customers are typically satisfied, satisfaction alone can be an unreliable predictor of loyalty. This research examines how switching costs can impact loyalty in a context where network effects may dominate. Additionally, the research measures how loyalty impacts customer willingness to pay (WTP) using a contingent valuation approach. The results reveal that switching costs do increase consumers' loyalty and WTP. For OPSS loyalty is a significant contributor to increased WTP. Implications for research and practice are discussed.
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Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software
2010 43rd Hawaii International Conference on System Sciences, 2010Co-Authors: Mark Keith, Raghu Santanam, Rajiv SinhaAbstract:Despite the availability of several free and lower-cost alternatives, the multi-billion dollar market for office Productivity Software suites (OPSS) is dominated by Microsoft Office. Theoretical and empirical research has typically attempted to explain such customer loyalty from the perspective of customer's satisfaction. However, although loyal customers are typically satisfied, satisfaction alone can be an unreliable predictor of loyalty. This research examines how switching costs can impact loyalty in a context where network effects may dominate. Additionally, the research measures how loyalty impacts customer willingness to pay (WTP) using a contingent valuation approach. The results reveal that switching costs do increase consumers' loyalty and WTP. For OPSS loyalty is a significant contributor to increased WTP. Implications for research and practice are discussed.
