Professional Sport

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Kathy Babiak - One of the best experts on this subject based on the ideXlab platform.

  • A Case Study of Stakeholder Dialogue in Professional Sport: An Example of CSR Engagement
    Business and Society Review, 2018
    Co-Authors: Kathy Babiak, Lisa A. Kihl
    Abstract:

    Many businesses, including Professional Sport teams, are designing and engaging in socially responsible initiatives which benefit stakeholders as well as the businesses themselves. Gaining insight into stakeholders' expectations regarding corporations' corporate social responsibility (CSR) initiatives through dialogue is important as the way a business is viewed and evaluated by stakeholders underlies subsequent interactions. Based on semi‐structured interviews with 42 diverse stakeholders involved in a Professional Sport team's CSR initiative we found that stakeholders' expectations of the team's involvement in the community related to social and institutional norms, values, and benefits. The team also appeared to be meeting stakeholder expectations about being socially responsible in the community. This study provides new insights into a firm's CSR expectations through engaging in stakeholder management and interaction. Future research directions and practical suggestions are offered for organizations attempting to understand and meet stakeholders' expectations in the area of CSR.

  • corporate social responsibility and environmental sustainability why Professional Sport is greening the playing field
    Sport Management Review, 2013
    Co-Authors: Sylvia Trendafilova, Kathy Babiak, Kathryn L Heinze
    Abstract:

    Abstract In this study, we explore institutional forces affecting environmental sustainability in Professional Sport teams and leagues in North America. Interviews with Sport executives and executives from partner groups, 122 websites and organizational documents, and 56 media reports were examined. Data revealed how environmental management practices are being diffused in Professional Sport organizations. Evidence indicated associative behavior among Sport organizations with respect to environmental management. Data also illustrated that media played a role in driving and defining the type and extent of involvement in Professional Sport teams’ environmental sustainability efforts. We discuss environmental sustainability as it affects a team's or league's CSR related initiatives (i.e., averting legal recourse, saving money, as well as building stronger relationships with stakeholders (e.g., customers, fans, local communities, federal governments and corporate partners)), and speculate how these efforts might evolve and inform the development of environmental sustainability in organizations in the Sport, service and entertainment sectors.

  • understanding strategic corporate environmental responsibility in Professional Sport
    International Journal of Sport Management and Marketing, 2013
    Co-Authors: Sylvia Trendafilova, Kathy Babiak
    Abstract:

    This study sought to understand how teams and leagues in Professional Sport in North America understand, position, and deploy environmentally focused CSR practices. We conducted interviews with Sport executives and executives from consulting, advisory, non-profit and partner groups. Data revealed that teams and leagues viewed their environmental practices as being strategic and as playing a key role in the teams’ and leagues’ core CSR activities. We also uncovered some of the tangible and intangible benefits for the teams and leagues as a consequence of adopting environmentally responsible initiatives. We determined and integrated the perceived strategic benefits of environmentally responsible actions by considering whether these efforts were based on defensive factors (e.g., risk management to manage social legitimacy) or value adding factors (e.g., enhancing market demand from customers and fans). We present practical implications and discuss directions for future studies in the area of environmental responsibility.

  • beyond the game perceptions and practices of corporate social responsibility in the Professional Sport industry
    Journal of Business Ethics, 2010
    Co-Authors: Hela Sheth, Kathy Babiak
    Abstract:

    Corporate social responsibility (CSR) is an area of great interest, yet little is known about how CSR is perceived and practiced in the Professional Sport industry. This study employs a mixed-methods approach, including a survey, and a qualitative content analysis of responses to open-ended questions, to explore how Professional Sport executives define CSR, and what priorities teams have regarding their CSR activities. Findings from this study indicate that Sport executives placed different emphases on elements of CSR including a focus on philanthropic activities and ethical behaviors. The data suggest that Professional Sport executives view CSR as a strategic imperative for their business. Sport executives indicated that a number of factors influenced the practice of their CSR including: philanthropy (altruistic giving), an emphasis on the local community, partnerships, and ethical concerns. We also examine important organizational variables for Sport (winning, revenues, and team value) and highlight their relationship with reported CSR involvement. We discuss the implications of the findings and propose recommendations for both theory and practice.

  • determinants of corporate social responsibility in Professional Sport internal and external factors
    Journal of Sport Management, 2009
    Co-Authors: Kathy Babiak, Richard Wolfe
    Abstract:

    Corporate social responsibility (CSR) has become an area of increasing importance for many companies. Professional Sport teams, also, are increasingly engaging in socially responsible activities (Irwin, Lachowetz, Cornwell, & Clark, 2003; Kern, 2000; Robinson, 2005). The research described in this article identifies, and determines the relative importance of, the drivers—both internal and external—of socially responsible activities by Professional Sport teams. Using a qualitative approach, interviews were conducted with Sport executives, and organizational documents were analyzed. The data showed that external drivers of CSR, in particular key constituents, the interconnectedness of the field, and pressures from the league were more important determinants of CSR initiatives than the internal resources available to deliver CSR efforts (i.e., attention, media access, celebrity players, coaches, facilities). Based on these preliminary findings, we propose a framework of CSR adoption in Professional Sport tha...

Brendon Knott - One of the best experts on this subject based on the ideXlab platform.

  • Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective
    Sustainability, 2020
    Co-Authors: Talent Moyo, Rodney Graeme Duffett, Brendon Knott
    Abstract:

    As the Sporting industry has become more Professionalised, there have been an increased number of studies focused on corporate social responsibility (CSR) engagement within this sector. However, with unique aspects of Professional Sport organisations and limited studies on this in developing market contexts, this paper reports on a study that aimed to investigate the impact of environmental factors and stakeholders that have an impact on sustainable CSR engagement in the South African Professional Sport industry. Following an interpretivist philosophy, this study adopted a qualitative research approach to collect the primary data. Key stakeholders were strategically selected from six South African Professional Sport organisations and ten in-depth interviews were conducted. This inquiry revealed that several internal and external environmental factors influence sustainable CSR engagement by Professional Sport organisations, namely, (1) internal objectives, funds, people and resources and (2) external uncontrollable factors, economy, and community awareness. The study also found that corporate partnerships, non-corporate partnerships and targeted communities were the main stakeholder types involved in CSR activities. The study, therefore, expands the understanding of CSR engagement within the Professional Sport industry in South Africa, also contributing to CSR practice and policy within this sector by proposing the engagement in more sustainable CSR initiatives.

Jhalukpreya Surujlal - One of the best experts on this subject based on the ideXlab platform.

  • Influence of Outlook towards Work on Entrepreneurial Potential of Professional Sport Coaches in South Africa
    Procedia Economics and Finance, 2016
    Co-Authors: Jhalukpreya Surujlal
    Abstract:

    Abstract One of the ways to effectively address unemployment and revitalise the economy is through the rediscovery of the entrepreneur who takes risks, breaks new ground and innovates. Entrepreneurship therefore needs to be embedded into the basic fabric of society. Sport in South Africa has moved from being amateur-focused to being Professional-focused, resulting in an increase in the number of Professional Sport coaches in the Sport industry. Furthermore, heightened competition for coaching positions has intensified the volatility of coaches’ jobs as well as their job security. The purpose of this study was, therefore, to explore the influence of outlook towards work on the entrepreneurial potential of Professional Sport coaches in South Africa. A quantitative research approach was adopted for the study. This involved the administration of questionnaires to 200 Professional Sport coaches. Frequencies and percentages were used to report on the data. In addition, a one-way between-groups analysis of variance was conducted to investigate the impact of level of outlook towards work on entrepreneurial potential. The results indicated that Sport coaches with high levels of motivation, aptitude and attitudes towards work have higher levels of entrepreneurial potential. Sport coaches who possess a positive attitude towards work, are knowledgeable about entrepreneurship and are motivated to excel may be more likely to achieve long term success than those who do not possess these qualities. Therefore, Sport coaches who have these qualities should take advantage of this and embark on entrepreneurial ventures to escape the uncertainty associated with Sport coaching.

  • Willingness of Sport fans to participate in socially responsible community programmes of Professional Sport organisations.
    South African Journal for Research in Sport Physical Education and Recreation, 2015
    Co-Authors: Zhu Zhang, Jhalukpreya Surujlal
    Abstract:

    Corporate Social Responsibility (CSR) has gained increased research interest in recent years. It has evolved globally from a charitable activity into a strategic tool for organisations to protect their reputation, develop brand loyalty and foster competitive advantage. The aim of this study was to develop and empirically test a model to explain the willingness of Sport fans to engage in CSR community programmes of Professional Sport. A model was developed, which proposed that willingness to participation was affected by 4 attitudinal and cognitive variables: fan identification; perceived relevance of the programme; attribution of motives by community members; and attitude toward social responsibility of Professional Sport. Data were compiled and the model was empirically tested. The 4-variable model explained 61.7% of the variance in the willingness of community members to participate in socially responsible programmes of Professional Sport. Social demographic differences were explored. Regression analysis revealed that all the hypothesised effects of the independent variables, except altruistic attribution of motives of Professional Sport on willingness to participate in CSR programmes, were supported.

  • Examining the Relationship Between Selected Human Resources Practices in Professional Sport Coaching
    Mediterranean Journal of Social Sciences, 2014
    Co-Authors: Jhalukpreya Surujlal
    Abstract:

    Sport in South Africa has grown into an attractive mega-industry that employs many people. Among the different human resources in a Sport organisation is the Professional Sport coach whose job is multi-faceted. The coach plays an important role in helping the Sport organisation in achieving its goals and objectives. The management of Professional Sport coaches requires human resource managers to implement a range of human resources management functions. Among these are recruitment and selection, training and development, compensation, job security and labour relations. The purpose of this study was to examine the relationship between the afore-mentioned functions in Sport coaching. The study utilised a quantitative research approach. Four hundred questionnaires were administered to Professional Sport coaches drawn across from all nine provinces of South Africa. The data was analysed using the Statistical Package for the Social Sciences (version-22). Frequencies and percentages were used to report on the demographic variables and Pearson correlations were used to examine the relationship between the selected human resources management functions. A positive practical relationship with a large effect was found between recruitment and selection, training and development, compensation, labour relations and with a medium effect with job security. A positive practical relationship with a medium effect was found between training and development, compensation and a large effect between training and development, job security and labour relations. A positive statistical significant relationship was found between compensation, job security and labour relations. The results indicated that all functions need to be considered in the management of Professional Sport coaches. DOI: 10.5901/mjss.2014.v5n13p54

  • Coaches’ perceptions of the management of Professional Sport coaches in South Africa
    African Journal for Physical Health Education Recreation and Dance, 2012
    Co-Authors: Jhalukpreya Surujlal, Chengedzai Mafini
    Abstract:

    Sport has become a part of life in South Africa. It has grown into an attractive mega-industry that employs many people. Among them is the Professional Sport coach who is an important member of the human resources in a Sport organisation. This individual performs multiple roles that ensure that the Sport organisation is able to achieve its goals and objectives. The purpose of this study was to examine the management of Professional Sport coaches from a coach perspective. The study utilised a mixed method approach which involved conducting interviews with 10 Professional Sport coaches and administering questionnaires to 400 Professional coaches drawn across all the nine provinces of South Africa. The study found that there were inconsistencies in the management of Professional Sport coaches in five areas, namely recruitment and selection, training and development, compensation, job security and labour relations. Recommendations are made to address the identified inconsistencies.

Han Srinivasan - One of the best experts on this subject based on the ideXlab platform.

  • Should They Play? Market Value of Corporate Partnerships With Professional Sport Leagues
    Journal of Sport Management, 2010
    Co-Authors: Shi Lei, Chinmoy Ghosh, Han Srinivasan
    Abstract:

    Corporate partnerships with Professional Sport leagues are growing rapidly. How can we assess the value of such partnerships? Using an event study method, this research examined the economic effects of corporate partnerships with six Professional Sport organizations (NFL, MLB, NBA, NASCAR, NHL, and PGA). Three new interesting results were found. (1) Though a partnering firm experiences a net-of-market increase in shareholders’ value of 2.93% from a new corporate partnership with a Professional Sport league at the two-day window (0, +1), renewals of corporate partnerships induced a significant net-of-market decrease of 1.12% during the same window of time. (2) Cross-sectional analysis revealed that superior performing firms as well as firms with higher institutional and moderate managerial ownership benefitted more than the average, and (3) the integrations of the partnerships with other business strategies elicited different responses from the investment community. Overall, a strategic implication was that marketingfocused partnerships in financially sound, well-managed firms contributed the most to enhancement in shareholders’ wealth. Corporate sponsorship of Sport events and titles has been recognized as a critical component of marketing strategy in recent literature (Amis, Pant, & Slack, 1997; Cornwell, 2008; Cunningham, Cornwell, & Coote, 2009; Fahey, Farrelly, & Quester, 2004). Noting that sponsorship-linked marketing has outstripped growth in advertising with no indication that the trend is likely to reverse, Cornwell (2008) characterizes this as a new era in communication, one she labels “indirect marketing.” She attributes this trend to increasing levels of out-of-home activities, and people’s strong emotional bonding with Sport events. Another factor that has contributed to the popularity of sponsorship as a marketing tool is the courtship

Jamane Yeager - One of the best experts on this subject based on the ideXlab platform.

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