The Experts below are selected from a list of 45 Experts worldwide ranked by ideXlab platform
Paul R. Jepson - One of the best experts on this subject based on the ideXlab platform.
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Examining the Effect of Billboards in Shaping the Great Wolf Debate of the American West
Human Dimensions of Wildlife, 2017Co-Authors: Claire F. Hoffmann, Robert A Montgomery, Paul R. JepsonAbstract:ABSTRACTLarge carnivore reintroductions have become commonplace in modern conservation. Despite the benefits of such initiatives, conflict with humans can jeopardize their success. Reintroductions of grey wolves (Canis lupus) in the American West are particularly polarizing, and opposing views are often popularized through visual media. We examined public billboards, both for and against wolves, in eastern Washington State. We used social science concepts—framing, affect, and the Psychology of Advertising—to assess the billboards’ role in the wolf debate. We analyzed visual imagery, traced frames in newspaper articles, and conducted interviews with local stakeholders. Our results showed that the billboards attracted attention to the issue and increased tension within the debate. However, they were limited in their ability to stimulate engagement due to a discrepancy between their structure and intended impacts. Results suggested the necessity for careful selection of campaign techniques and focused alignm...
Claire F. Hoffmann - One of the best experts on this subject based on the ideXlab platform.
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Examining the Effect of Billboards in Shaping the Great Wolf Debate of the American West
Human Dimensions of Wildlife, 2017Co-Authors: Claire F. Hoffmann, Robert A Montgomery, Paul R. JepsonAbstract:ABSTRACTLarge carnivore reintroductions have become commonplace in modern conservation. Despite the benefits of such initiatives, conflict with humans can jeopardize their success. Reintroductions of grey wolves (Canis lupus) in the American West are particularly polarizing, and opposing views are often popularized through visual media. We examined public billboards, both for and against wolves, in eastern Washington State. We used social science concepts—framing, affect, and the Psychology of Advertising—to assess the billboards’ role in the wolf debate. We analyzed visual imagery, traced frames in newspaper articles, and conducted interviews with local stakeholders. Our results showed that the billboards attracted attention to the issue and increased tension within the debate. However, they were limited in their ability to stimulate engagement due to a discrepancy between their structure and intended impacts. Results suggested the necessity for careful selection of campaign techniques and focused alignm...
Robert A Montgomery - One of the best experts on this subject based on the ideXlab platform.
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Examining the Effect of Billboards in Shaping the Great Wolf Debate of the American West
Human Dimensions of Wildlife, 2017Co-Authors: Claire F. Hoffmann, Robert A Montgomery, Paul R. JepsonAbstract:ABSTRACTLarge carnivore reintroductions have become commonplace in modern conservation. Despite the benefits of such initiatives, conflict with humans can jeopardize their success. Reintroductions of grey wolves (Canis lupus) in the American West are particularly polarizing, and opposing views are often popularized through visual media. We examined public billboards, both for and against wolves, in eastern Washington State. We used social science concepts—framing, affect, and the Psychology of Advertising—to assess the billboards’ role in the wolf debate. We analyzed visual imagery, traced frames in newspaper articles, and conducted interviews with local stakeholders. Our results showed that the billboards attracted attention to the issue and increased tension within the debate. However, they were limited in their ability to stimulate engagement due to a discrepancy between their structure and intended impacts. Results suggested the necessity for careful selection of campaign techniques and focused alignm...
Peter Wright - One of the best experts on this subject based on the ideXlab platform.
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persuasion knowledge lay people s and researchers beliefs about the Psychology of Advertising
Journal of Consumer Research, 1995Co-Authors: Marian Friestad, Peter WrightAbstract:What do lay people believe about the Psychology of Advertising and persuasion? How similar are the beliefs of lay people to those of consumer researchers? In this study we explore the content of people's conceptions of how television Advertising influences its audience. The findings suggest that lay people and researchers share many basic beliefs about the Psychology of persuasion but also indicate some dissimilarities in these groups' persuasion knowledge. We discuss what the findings imply about the existence of cultural folk knowledge and its effect on persuasion. Copyright 1995 by the University of Chicago.
Timothy C. Brock - One of the best experts on this subject based on the ideXlab platform.
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Persuasion: Psychological Insights and Perspectives
1994Co-Authors: Sharon Shavitt, Timothy C. BrockAbstract:Preface About the Editors 1. Domains of Persuasion: An Introduction - Timothy C. Brock and Melanie C. Green 2. Attitude Measurement: Techniques for Measuring the Unobservable - Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall 3. Acting as We Feel: When and How Attitudes Guide Behavior - Russell H. Fazio and David R. Roskos-Ewoldsen 4. Actions and Attitudes: The Theory of Cognitive Dissonance - Joel Cooper, Robert Mirabile, and Steven J. Scher 5. To Think or Not to Think: Exploring Two Routes to Persuasion - Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester 6. Persuasiveness of Narratives - Melanie C. Green and Timothy C. Brock 7. Principles of Interpersonal Influence - Robert B. Cialdini and Brad J. Sagarin 8. Influence and Persuasion in Small Groups - Charlan Jeanne Nemeth and Jack A. Goncalo 9. Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors? - Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci 10. Mass Media and Political Persuasion - Shanto Iyengar and Jennifer McGrady 11. Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias - David M. Amodio and Patricia G. Devine 12. The Psychology of Advertising - Frank R. Kardes Glossary - Katherine Walker-Smith and Melanie C. Green Name Index Subject Index