The Experts below are selected from a list of 1980 Experts worldwide ranked by ideXlab platform
Suresh J Kumar - One of the best experts on this subject based on the ideXlab platform.
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the Psychology of Colour influences consumers buying behaviour a diagnostic study
Journal of business management, 2017Co-Authors: Suresh J KumarAbstract:Colour plays an important role in marketing products. It is a powerful marketing tool that influences consumer purchases in many aspects. Marketers must explore the harmony of Colours for successful marketing of products. Nearly all products sold today have Colourful facades. Selecting the right Colours to use has an enormous impact on product sales. While no single set of rules governs Colour choices, research has established general guidelines based on the principle of associative learning, the relationship between Colour and emotion. The researcher made a diagnostic study on the Psychology of Colour influences consumers buying behaviour. Secondary data has been extensively used in this research. Colour properties like hue, saturation and value, were discussed. Usage of Colours in the packing of products, how Colours earn brand image to a product, how Colours help marketers to communicate the brand to customers and how to match Colours with customer’s personality are extensively discussed. Conclusions were drawn based on this diagnostic study.
Kumar J Suresh - One of the best experts on this subject based on the ideXlab platform.
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The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study
'Christ University Bangalore', 2017Co-Authors: Kumar J SureshAbstract:Colour plays an important role in marketing products. It is a powerful marketing tool that influences consumer purchases in many aspects. Marketers must explore the harmony of Colours for successful marketing of products. Nearly all products sold today have Colourful facades. Selecting the right Colours to use has an enormous impact on product sales. While no single set of rules governs Colour choices, research has established general guidelines based on the principle of associative learning, the relationship between Colour and emotion. The researcher made a diagnostic study on the Psychology of Colour influences consumers buying behaviour. Secondary data has been extensively used in this research. Colour properties like hue, saturation and value, were discussed. Usage of Colours in the packing of products, how Colours earn brand image to a product, how Colours help marketers to communicate the brand to customers and how to match Colours with customer’s personality are extensively discussed. Conclusions were drawn based on this diagnostic study
Huynh, Quan Thoai - One of the best experts on this subject based on the ideXlab platform.
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Psychology of Colour in Customer Buying Behaviour: Kichen Equipment and Tools in Finland.
2019Co-Authors: Huynh, Quan ThoaiAbstract:Colour has always been an interesting feature in all aspects of life. With the noticed increasing trend of creative design in kitchen equipment and tools, it seems that manufacturers have been striving to attract customers to their products by means of Colour. Hence, studies on consumer buying behaviour is crucial to, with Colour, not only attract buyers’ attention but also to persuade them to purchase. The thesis’ goal is to study the relationship between the Psychology of Colour and customer buying behaviour, specifically towards purchasing kitchen equipment in Finland. The study was carried to answer the three core questions regarding the human perception of Colour, Colour meaning interpretation and the effects of Colour on customer buying behaviour. The theoretical framework discusses the knowledge of Psychology of Colour and consumer buyer decision process. Continuing by the empirical framework, in which the research methodology and result analysis are discussed. The outcome suggests that as an attracting element, bright Colours function better but neutral Colours and dark Colours are more persuasive to purchase from the buyers’ perspective. However, as Colour perception is psychological and the fact that there are people with Colour deficiency, it is difficult to draw up assumptions based on the small size sample. Further research on this topic is recommended due to the competitive market for creative designs
Lin Day - One of the best experts on this subject based on the ideXlab platform.
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Psychology of Colour
Early Years Educator, 2010Co-Authors: Lin DayAbstract:We all have a favourite Colour and we all react in different ways to the shades and hues we see around us, but is there evidence to suggest that how we decorate our settings can have a real effect on learning?
Mazzoni Giuliana - One of the best experts on this subject based on the ideXlab platform.
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Where is Colour?
'Royal Society of Chemistry (RSC)', 2016Co-Authors: Mazzoni GiulianaAbstract:A Flash of Light is an intriguing book that starts at the beginning of time itself and then winds its way through a host of fascinating light related topics including the hues of aliens sunsets, the Psychology of Colour, and the chemistry of LCD screens. Written as part of a novel experiment, editors Mark Lorch and Andy Miah hatched a plan to collect a critical mass of academics in a room and charged them with writing a popular science book, under the watchful eye of the general public at the Manchester Science Festival. The result is an enlightening look into the science behind Colour and light, encompassing biology, chemistry and physics and including simple and fun “try this at home” ideas to illustrate the concepts covered. Drawing on the experience of some of the UK’s best science communicators, this book will appeal to anyone with an interest in science. Its pacey, witty and engaging tone provides illuminating insight into how and why we see the universe the way we do
