The Experts below are selected from a list of 30 Experts worldwide ranked by ideXlab platform
Reena Pandarum - One of the best experts on this subject based on the ideXlab platform.
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Female consumers' perceptions of Garment fit, personal values and emotions considering their body shapes
2020Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:When female consumers encounter Garment fit problems as a result of their body shape, an emotional experience may result due to the failure to attain the personal values they are aiming to achieve. Very little research has been conducted in South Africa focusing on the emotional impact on female consumers or the role personal values play in their shopping experience of Ready-to-Wear Garment fit. This study was conducted to determine the female consumers' personal values attributed to Garment fit and to identify the emotions resulting from the perceptions of Garment fit in relation to their perceived body shape. This study used the Means-ends chain theory approach through the application of the hard laddering technique. The findings from the data collected from a purposeful and convenient sample of 62 female consumers showed that the majority of the participants in this study failed to attain their personal values through the proper fitting of the Garments which are currently available in the clothing retailer stores due to their varied body shapes. This resulted in mainly negative emotions being expressed by the participants. It is, therefore, extremely important for South African clothing manufacturers and retailers to consider the various body shapes in their Garment design and attempt to understand the specific needs of their target market if they want to be successful.
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Determining female consumers’ perceptions of Garment fit, personal values and emotions when considering Garment sizing
International Journal of Consumer Studies, 2015Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:Female consumer's clothing shopping experience is primarily influenced by the appearance and fit of a Garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; Lopatovska and Arapakis, 2011). Very little research focussing on the emotional impact and the role that personal values play in the female consumers’ shopping experience of Ready-to-Wear Garment fit has been conducted in South Africa to date. The primary objective of this study was to explore the areas of concern of Garment sizing to establish the emotional impact Garment sizing and the resulting fit have on the female consumer purchasing behaviour when evaluated against their personal value system. This study applied the means-end chain theory approach that allowed the researcher to explore female consumers’ personal values and the resulting emotions, through the application of the laddering interview techniques. Using open-ended questions, this study aimed to discover the role of female consumers’ perceptions of Garment sizing and the resulting emotional effects of Garment fit on their purchasing decisions. The findings from the data collected from a purposeful and convenient sample of 62 female consumers from Gauteng, Johannesburg showed that the majority of the participants in this study failed to attain their personal values through the fit of a Garment due to inconsistent, unreliable and inaccurate sizing, Garment sizing which is unsuitable for various body shapes and the unavailability of certain clothing sizes in Ready-to-Wear Garments. The study established that it is extremely important that South African clothing manufacturers and designers should strategize to satisfy the clothing need of the consumers who are currently having problems with Garment sizing, by understanding female consumers’ Garment sizing and fit needs through extended research of their target markets.
Josephine Kasambala - One of the best experts on this subject based on the ideXlab platform.
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Female consumers' perceptions of Garment fit, personal values and emotions considering their body shapes
2020Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:When female consumers encounter Garment fit problems as a result of their body shape, an emotional experience may result due to the failure to attain the personal values they are aiming to achieve. Very little research has been conducted in South Africa focusing on the emotional impact on female consumers or the role personal values play in their shopping experience of Ready-to-Wear Garment fit. This study was conducted to determine the female consumers' personal values attributed to Garment fit and to identify the emotions resulting from the perceptions of Garment fit in relation to their perceived body shape. This study used the Means-ends chain theory approach through the application of the hard laddering technique. The findings from the data collected from a purposeful and convenient sample of 62 female consumers showed that the majority of the participants in this study failed to attain their personal values through the proper fitting of the Garments which are currently available in the clothing retailer stores due to their varied body shapes. This resulted in mainly negative emotions being expressed by the participants. It is, therefore, extremely important for South African clothing manufacturers and retailers to consider the various body shapes in their Garment design and attempt to understand the specific needs of their target market if they want to be successful.
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Determining female consumers’ perceptions of Garment fit, personal values and emotions when considering Garment sizing
International Journal of Consumer Studies, 2015Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:Female consumer's clothing shopping experience is primarily influenced by the appearance and fit of a Garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; Lopatovska and Arapakis, 2011). Very little research focussing on the emotional impact and the role that personal values play in the female consumers’ shopping experience of Ready-to-Wear Garment fit has been conducted in South Africa to date. The primary objective of this study was to explore the areas of concern of Garment sizing to establish the emotional impact Garment sizing and the resulting fit have on the female consumer purchasing behaviour when evaluated against their personal value system. This study applied the means-end chain theory approach that allowed the researcher to explore female consumers’ personal values and the resulting emotions, through the application of the laddering interview techniques. Using open-ended questions, this study aimed to discover the role of female consumers’ perceptions of Garment sizing and the resulting emotional effects of Garment fit on their purchasing decisions. The findings from the data collected from a purposeful and convenient sample of 62 female consumers from Gauteng, Johannesburg showed that the majority of the participants in this study failed to attain their personal values through the fit of a Garment due to inconsistent, unreliable and inaccurate sizing, Garment sizing which is unsuitable for various body shapes and the unavailability of certain clothing sizes in Ready-to-Wear Garments. The study established that it is extremely important that South African clothing manufacturers and designers should strategize to satisfy the clothing need of the consumers who are currently having problems with Garment sizing, by understanding female consumers’ Garment sizing and fit needs through extended research of their target markets.
Elizabeth Kempen - One of the best experts on this subject based on the ideXlab platform.
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Female consumers' perceptions of Garment fit, personal values and emotions considering their body shapes
2020Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:When female consumers encounter Garment fit problems as a result of their body shape, an emotional experience may result due to the failure to attain the personal values they are aiming to achieve. Very little research has been conducted in South Africa focusing on the emotional impact on female consumers or the role personal values play in their shopping experience of Ready-to-Wear Garment fit. This study was conducted to determine the female consumers' personal values attributed to Garment fit and to identify the emotions resulting from the perceptions of Garment fit in relation to their perceived body shape. This study used the Means-ends chain theory approach through the application of the hard laddering technique. The findings from the data collected from a purposeful and convenient sample of 62 female consumers showed that the majority of the participants in this study failed to attain their personal values through the proper fitting of the Garments which are currently available in the clothing retailer stores due to their varied body shapes. This resulted in mainly negative emotions being expressed by the participants. It is, therefore, extremely important for South African clothing manufacturers and retailers to consider the various body shapes in their Garment design and attempt to understand the specific needs of their target market if they want to be successful.
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Determining female consumers’ perceptions of Garment fit, personal values and emotions when considering Garment sizing
International Journal of Consumer Studies, 2015Co-Authors: Josephine Kasambala, Elizabeth Kempen, Reena PandarumAbstract:Female consumer's clothing shopping experience is primarily influenced by the appearance and fit of a Garment that may be influenced by their personal values and is a process that involves emotions (Otieno et al., 2005; Lopatovska and Arapakis, 2011). Very little research focussing on the emotional impact and the role that personal values play in the female consumers’ shopping experience of Ready-to-Wear Garment fit has been conducted in South Africa to date. The primary objective of this study was to explore the areas of concern of Garment sizing to establish the emotional impact Garment sizing and the resulting fit have on the female consumer purchasing behaviour when evaluated against their personal value system. This study applied the means-end chain theory approach that allowed the researcher to explore female consumers’ personal values and the resulting emotions, through the application of the laddering interview techniques. Using open-ended questions, this study aimed to discover the role of female consumers’ perceptions of Garment sizing and the resulting emotional effects of Garment fit on their purchasing decisions. The findings from the data collected from a purposeful and convenient sample of 62 female consumers from Gauteng, Johannesburg showed that the majority of the participants in this study failed to attain their personal values through the fit of a Garment due to inconsistent, unreliable and inaccurate sizing, Garment sizing which is unsuitable for various body shapes and the unavailability of certain clothing sizes in Ready-to-Wear Garments. The study established that it is extremely important that South African clothing manufacturers and designers should strategize to satisfy the clothing need of the consumers who are currently having problems with Garment sizing, by understanding female consumers’ Garment sizing and fit needs through extended research of their target markets.
Lucy E. Dunne - One of the best experts on this subject based on the ideXlab platform.
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ISWC - An analysis of the variability of anatomical body references within Ready-to-Wear Garment sizes
Proceedings of the 2016 ACM International Symposium on Wearable Computers - ISWC '16, 2016Co-Authors: Linsey Griffin, Crystal Compton, Lucy E. DunneAbstract:Establishing a range of sizes for apparel that can effectively fit the body shapes of a diverse population is a complex task, that for Ready-to-Wear (RTW) apparel is often reduced to a solution that is cost-feasible, if not optimal. While prototype Garments are developed with specific fit objectives relative to an individual fit model, that shape is made larger and smaller according to a defined set of increments between sizes. For RTW, the objective in selecting size parameters is usually based on aesthetics. However, as Garment-integrated technologies that require more precise placement of integrated technologies (such as sensors) on the body surface become more common in clothing, the implications of current RTW sizing techniques for precise on-body placement is not yet fully understood. Here, we present a comparison of the variability in anthropometrics of a target population and the variability assumed by a sizing standard, with respect to the impact of this disparity for placement of chest-mounted sensing devices like ECG electrodes. We analyze a large (n=3982) publically available anthropometric database and compare our findings with a smaller (n=140) sample of more specifically measured landmarks manually collected from 3D body scans. We find that RTW sizing results in problematic variability of landmark position for a large portion of the population, with potentially important implications for the placement of Garment-integrated sensors. Results illustrate the need for consideration of non-traditional sizing strategies for Garment-integrated sensing.
Linsey Griffin - One of the best experts on this subject based on the ideXlab platform.
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ISWC - An analysis of the variability of anatomical body references within Ready-to-Wear Garment sizes
Proceedings of the 2016 ACM International Symposium on Wearable Computers - ISWC '16, 2016Co-Authors: Linsey Griffin, Crystal Compton, Lucy E. DunneAbstract:Establishing a range of sizes for apparel that can effectively fit the body shapes of a diverse population is a complex task, that for Ready-to-Wear (RTW) apparel is often reduced to a solution that is cost-feasible, if not optimal. While prototype Garments are developed with specific fit objectives relative to an individual fit model, that shape is made larger and smaller according to a defined set of increments between sizes. For RTW, the objective in selecting size parameters is usually based on aesthetics. However, as Garment-integrated technologies that require more precise placement of integrated technologies (such as sensors) on the body surface become more common in clothing, the implications of current RTW sizing techniques for precise on-body placement is not yet fully understood. Here, we present a comparison of the variability in anthropometrics of a target population and the variability assumed by a sizing standard, with respect to the impact of this disparity for placement of chest-mounted sensing devices like ECG electrodes. We analyze a large (n=3982) publically available anthropometric database and compare our findings with a smaller (n=140) sample of more specifically measured landmarks manually collected from 3D body scans. We find that RTW sizing results in problematic variability of landmark position for a large portion of the population, with potentially important implications for the placement of Garment-integrated sensors. Results illustrate the need for consideration of non-traditional sizing strategies for Garment-integrated sensing.
