The Experts below are selected from a list of 29490 Experts worldwide ranked by ideXlab platform

Rajnish Jain - One of the best experts on this subject based on the ideXlab platform.

  • Measuring Retail Customer experience
    2013
    Co-Authors: Shilpa Bagdare, Rajnish Jain
    Abstract:

    Purpose – This study aims at developing a reliable and valid measure of Retail Customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using Confirmatory Factor Analysis. Findings – The study conceptualizes Retail Customer experience as a reliable and valid multidimensional construct, explained in four dimensions: leisure, joy, distinctive and mood. Research limitations/implications – It was confined to only “brick and mortar” personal lifestyle Retail stores. Mediating and moderating effects of contextual variables and the influence of antecedents have not been studied. It provides insights into the “delivered” Retail Customer experience as perceived by the shoppers for future research. Practical implications – The scale can be used to measure the experiential responses of Retail Customers and provide directions for Retailing strategies. Originality/value – T...

Scott G. Dacko - One of the best experts on this subject based on the ideXlab platform.

  • Enabling smart Retail settings via mobile augmented reality shopping apps
    2017
    Co-Authors: Scott G. Dacko
    Abstract:

    Retail settings are being challenged to become smarter and provide greater value to both consumers and Retailers. An increasingly recognised approach having potential for enabling smart Retail is mobile augmented reality (MAR) apps. In this research, we seek to describe and discover how, why and to what extent MAR apps contribute to smart Retail settings by creating additional value to Customers as well as benefiting Retailers. In particular, by adopting a Retail Customer experience perspective on value creation, analysing the content of MAR shopping apps currently available, and conducting large-scale surveys on United States smartphone users representing early technology adopters, we assess level of use, experiential benefits offered, and Retail consequences. Our findings suggest that take-up is set to go mainstream as user satisfaction is relatively high and their use provides systematic experiential benefits along with advantages to Retailers. Despite some drawbacks, their use is positively associated with multiple Retail consequences. MAR apps are seen as changing consumer behaviour and are associated with increasingly high user valuations of Retailers offering them. Implications for more effective use to enable smart Retail settings are discussed.

Arturo Z Vasquezparraga - One of the best experts on this subject based on the ideXlab platform.

  • discernible impact of augmented reality on Retail Customer s experience satisfaction and willingness to buy
    2017
    Co-Authors: Atieh Poushneh, Arturo Z Vasquezparraga
    Abstract:

    User technology has an agreeable impact on consumer decisions; yet the way such impact takes place may be little known. This study attempts to examine the impact of augmented reality (AR) on Retail user experience (UX) and its subsequent influence on user satisfaction and user's willingness to buy. Five hypotheses are tested using a lab experiment. The results show that AR significantly shapes UX, by impinging on various characteristics of product quality, and that UX subsequently influences user satisfaction and user's willingness to buy. UX is captured as a third-order formative construct derived from four user experience characteristics: pragmatic quality, aesthetic quality, hedonic quality by stimulation and hedonic quality by identification. Except for the latter, these characteristics are second-order constructs. Important implications for researchers and managers follow.

Hung-po Chao - One of the best experts on this subject based on the ideXlab platform.

Lloyd C Irland - One of the best experts on this subject based on the ideXlab platform.

  • developing markets for certified wood products greening the supply chain for construction materials
    2008
    Co-Authors: Lloyd C Irland
    Abstract:

    A growing worldwide movement is seeking to promote the greening of the construction sector. At the design level, proponents of frameworks such as LEED (Leadership in Energy and Environmental Design) seek to motivate designers and building owners to employ environmentally desirable materials. A prominent component of this approach is boosting availability of “green” building materials through programs that will certify to buyers that materials meet environmental standards. For wood products, this has resulted in several forms of “green certification” for forest management. Increasingly large areas of forest are now being certified worldwide. Yet it remains difficult for designers of green buildings, or consumers seeking green furniture, to obtain certified wood products. Many, if not most, of the logs now being harvested on green certified forest land worldwide are not reaching the store shelf with a certified label. Marketing certified wood all the way to the Retail shelf has proved to be much harder than initially thought by proponents of certified products. This article explains the sources of these difficulties and outlines an approach to identifying products with high potential for marketing as certified products. Because of complex, multilevel supply chains for many wood products, support is required at all processing and distribution levels for a product to reach the Retail Customer with its green label. Market participants' purchase size and frequency, basis for product selection, buying influences, and price sensitivity are evaluated to identify product and market approaches likely to increase success rates for certified wood products. The article concludes with recommendations for expanding markets for green building materials.