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The Experts below are selected from a list of 84 Experts worldwide ranked by ideXlab platform

Katherine Holmes - One of the best experts on this subject based on the ideXlab platform.

Deborah H. Streeter - One of the best experts on this subject based on the ideXlab platform.

  • Evaluating marketing channel options for small-scale fruit and vegetable producers.
    Renewable Agriculture and Food Systems, 2010
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of Risk, Owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

  • Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York
    2009
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of Risk, Owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors across channels and to prioritize those channels with the greatest opportunity for success based on individual firm preferences.

Matthew N. Leroux - One of the best experts on this subject based on the ideXlab platform.

  • Evaluating marketing channel options for small-scale fruit and vegetable producers.
    Renewable Agriculture and Food Systems, 2010
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of Risk, Owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

  • Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York
    2009
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of Risk, Owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors across channels and to prioritize those channels with the greatest opportunity for success based on individual firm preferences.

Monika Roth - One of the best experts on this subject based on the ideXlab platform.

  • Evaluating marketing channel options for small-scale fruit and vegetable producers.
    Renewable Agriculture and Food Systems, 2010
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of Risk, Owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

  • Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York
    2009
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of Risk, Owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors across channels and to prioritize those channels with the greatest opportunity for success based on individual firm preferences.

Todd M. Schmit - One of the best experts on this subject based on the ideXlab platform.

  • Evaluating marketing channel options for small-scale fruit and vegetable producers.
    Renewable Agriculture and Food Systems, 2010
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of Risk, Owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

  • Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers: Case Study Evidence from Central New York
    2009
    Co-Authors: Matthew N. Leroux, Todd M. Schmit, Monika Roth, Deborah H. Streeter
    Abstract:

    An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of Risk, Owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the Risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors across channels and to prioritize those channels with the greatest opportunity for success based on individual firm preferences.

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