The Experts below are selected from a list of 3 Experts worldwide ranked by ideXlab platform
Kavita Khanna - One of the best experts on this subject based on the ideXlab platform.
-
Social Media Channels Used by Hotels.
Paripex Indian Journal Of Research, 2016Co-Authors: Preetika Chadha Kaushik, Kavita KhannaAbstract:It is not easy to please today’s traveler. The technology is upgrading every minute and so are the options for the customers. Today hospitality has also become customized where everything is available just a click away. Gone are the days when travel used to meant to visit a place first and then search for a hotel and tourist places. Today’s traveler first checks the details online and then decides. To keep the pace with technology and traveler hospitality industry is taking the Social media way Social media is the big thing in today’s world. With the whole world going on Social media, it has opened a new Medium of marketing for the firms. Hospitality sector in the past few years has adopted this new Medium in a very positive way. In India now almost every five star hotel has presence on Social networking sites and they have included this as an eminent part of their marketing strategy. Social media as defined by oxford dictionary means websites and applications that enable users to create and share content or to participate in Social networking. Social media marketing can generate highly targeted traffic while enabling you to communicate with your visitors and Social media marketing is defined by Cambridge dictionaries as methods for advertising products, services, or brands using the internet, by attracting the interest of groups of people who discuss them, make suggestions about them, etc. online This paper aims at studying in detail the Social media tools used by hotels for its marketing and presence. We will be studying the Social media Platforms available for five star hotels. We would analyze the most popular Social Medium Platform used by the hotel. The paper would give insight to the internet Medium used for correspondence and inclusion of Social media marketing as a crucial part in the marketing strategy of the hotels.
Preetika Chadha Kaushik - One of the best experts on this subject based on the ideXlab platform.
-
Social Media Channels Used by Hotels.
Paripex Indian Journal Of Research, 2016Co-Authors: Preetika Chadha Kaushik, Kavita KhannaAbstract:It is not easy to please today’s traveler. The technology is upgrading every minute and so are the options for the customers. Today hospitality has also become customized where everything is available just a click away. Gone are the days when travel used to meant to visit a place first and then search for a hotel and tourist places. Today’s traveler first checks the details online and then decides. To keep the pace with technology and traveler hospitality industry is taking the Social media way Social media is the big thing in today’s world. With the whole world going on Social media, it has opened a new Medium of marketing for the firms. Hospitality sector in the past few years has adopted this new Medium in a very positive way. In India now almost every five star hotel has presence on Social networking sites and they have included this as an eminent part of their marketing strategy. Social media as defined by oxford dictionary means websites and applications that enable users to create and share content or to participate in Social networking. Social media marketing can generate highly targeted traffic while enabling you to communicate with your visitors and Social media marketing is defined by Cambridge dictionaries as methods for advertising products, services, or brands using the internet, by attracting the interest of groups of people who discuss them, make suggestions about them, etc. online This paper aims at studying in detail the Social media tools used by hotels for its marketing and presence. We will be studying the Social media Platforms available for five star hotels. We would analyze the most popular Social Medium Platform used by the hotel. The paper would give insight to the internet Medium used for correspondence and inclusion of Social media marketing as a crucial part in the marketing strategy of the hotels.