The Experts below are selected from a list of 4227 Experts worldwide ranked by ideXlab platform
Yingjiao Xu - One of the best experts on this subject based on the ideXlab platform.
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Motivational Drivers of Chinese Consumers’ Brand Avoidance Behaviors: A Perspective of Sportswear
2019Co-Authors: Yingjiao XuAbstract:The Chinese Sportswear market has become increasingly competitive in the last few years. Additionally, Chinese domestic brands’ up marketing and global brands’ down marketing initiatives may generate confusion in consumers’ minds regarding the position and image of the brands. It is vital to investigate not only Chinese consumers’ positive purchase behaviors, but also their negative avoidance toward Sportswear brands. The purpose of this study was to examine consumers’ brand avoidance behaviors due to their negative perceptions toward Sportswear brands in the Chinese Sportswear market based on brand avoidance framework. The results suggested that Chinese consumers have shown avoidance toward both domestic and global Sportswear brands. The following motivational factors were revealed as significant influencers of Chinese consumers’ avoidance behaviors toward Sportswear brands: negative shopping and consumption experience, negative brand identity, and unpleasant advertisement. Additionally, the relationships between brand avoidance drivers and brand avoidance were moderated by brands’ country of origin.
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chinese young consumers brand loyalty toward Sportswear products a perspective of self congruity
Journal of Product & Brand Management, 2015Co-Authors: Jinzhao Lu, Yingjiao XuAbstract:Purpose – This study aims to investigate Chinese young consumers’ brand loyalty toward Sportswear products from a self-congruity perspective. With different performance observed between global and domestic Sportswear brands in the Chinese market, this study also aims to examine the impact of country of origin on Chinese young consumers’ behavior toward Sportswear brands. Design/methodology/approach – A survey with street intercept method was conducted in Shanghai to collect data for this study. Multiple independent t-tests and structural equation modeling (SEM) with bootstrap method were used to test the hypotheses. Findings – The SEM results indicate a significant influence of brand self-congruity on consumers’ brand association and perceived quality, which, in turn, influenced consumers’ brand loyalty. The multiple t-test results suggest a significant difference between Chinese and global Sportswear brands in terms of consumers’ brand association and attitudinal brand loyalty. No significant difference ...
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The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyaltytowards Sportswear Brands
2014Co-Authors: Jinzhao Lu, Yingjiao XuAbstract:Chinese market for Sportswear is by far the second largest market in the world just after United States (Euromonitor International, 2013). In the Chinese Sportswear market, international brands including Nike, Adidas, Kappa, Puma, and FILA dominate the high-end market. Chinese domestic brands like Li-Ning, Anta and Peak occupy the medium and low-end Sportswear market (Research and Market, 2012).
Xiao Tong - One of the best experts on this subject based on the ideXlab platform.
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brand personality and brand equity evidence from the Sportswear industry
Journal of Product & Brand Management, 2015Co-Authors: Jin Su, Xiao TongAbstract:Purpose – This paper aims to explore the personalities of Sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of Sportswear brands. Design/methodology/approach – This paper used Aaker’s brand personality framework to empirically investigate the personality of Sportswear brands and the impact of brand personality on brand equity based on data collected from 420 college students. Findings – Results revealed that the personality of Sportswear brands can be described in seven dimensions and 53 personality traits: competence, attractiveness, sincerity, innovation, activity, excitement and ruggedness. The study identified that four dimensions among all the seven personality dimensions, namely, competence, attractiveness, Sincerity and innovation, are the positive and significant contributing factors to the creation and enhancement of Sportswear brand equity. Originality/value – This study makes an important contribution to the understanding of brand personality and ...
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exploring the personality of Sportswear brands
Sport Business and Management: An International Journal, 2014Co-Authors: Xiao Tong, Jin SuAbstract:Purpose – The purpose of this paper is to identify the personalities that are associated with Sportswear brands and tests the applicability of Aaker's brand personality framework in the context of Sportswear brands. Design/methodology/approach – This study employed Aaker's brand personality framework to empirically investigate the personality of Sportswear brands based on data collected from 420 college students. Findings – Results revealed that consumers perceive seven distinct personality dimensions and 53 personality traits in Sportswear brands: Competence, Attractiveness, Sincerity, Innovation, Activity, Excitement, and Ruggedness. Originality/value – This research developed a valid and reliable scale that measures personality for Sportswear products and confirms that consumers do associate particular brand personality dimensions with Sportswear brands. The findings would help managers in the Sportswear market better understand the image of their brand in the minds of consumers and better distinguish ...
Jin Su - One of the best experts on this subject based on the ideXlab platform.
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brand personality and brand equity evidence from the Sportswear industry
Journal of Product & Brand Management, 2015Co-Authors: Jin Su, Xiao TongAbstract:Purpose – This paper aims to explore the personalities of Sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of Sportswear brands. Design/methodology/approach – This paper used Aaker’s brand personality framework to empirically investigate the personality of Sportswear brands and the impact of brand personality on brand equity based on data collected from 420 college students. Findings – Results revealed that the personality of Sportswear brands can be described in seven dimensions and 53 personality traits: competence, attractiveness, sincerity, innovation, activity, excitement and ruggedness. The study identified that four dimensions among all the seven personality dimensions, namely, competence, attractiveness, Sincerity and innovation, are the positive and significant contributing factors to the creation and enhancement of Sportswear brand equity. Originality/value – This study makes an important contribution to the understanding of brand personality and ...
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exploring the personality of Sportswear brands
Sport Business and Management: An International Journal, 2014Co-Authors: Xiao Tong, Jin SuAbstract:Purpose – The purpose of this paper is to identify the personalities that are associated with Sportswear brands and tests the applicability of Aaker's brand personality framework in the context of Sportswear brands. Design/methodology/approach – This study employed Aaker's brand personality framework to empirically investigate the personality of Sportswear brands based on data collected from 420 college students. Findings – Results revealed that consumers perceive seven distinct personality dimensions and 53 personality traits in Sportswear brands: Competence, Attractiveness, Sincerity, Innovation, Activity, Excitement, and Ruggedness. Originality/value – This research developed a valid and reliable scale that measures personality for Sportswear products and confirms that consumers do associate particular brand personality dimensions with Sportswear brands. The findings would help managers in the Sportswear market better understand the image of their brand in the minds of consumers and better distinguish ...
Jinzhao Lu - One of the best experts on this subject based on the ideXlab platform.
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chinese young consumers brand loyalty toward Sportswear products a perspective of self congruity
Journal of Product & Brand Management, 2015Co-Authors: Jinzhao Lu, Yingjiao XuAbstract:Purpose – This study aims to investigate Chinese young consumers’ brand loyalty toward Sportswear products from a self-congruity perspective. With different performance observed between global and domestic Sportswear brands in the Chinese market, this study also aims to examine the impact of country of origin on Chinese young consumers’ behavior toward Sportswear brands. Design/methodology/approach – A survey with street intercept method was conducted in Shanghai to collect data for this study. Multiple independent t-tests and structural equation modeling (SEM) with bootstrap method were used to test the hypotheses. Findings – The SEM results indicate a significant influence of brand self-congruity on consumers’ brand association and perceived quality, which, in turn, influenced consumers’ brand loyalty. The multiple t-test results suggest a significant difference between Chinese and global Sportswear brands in terms of consumers’ brand association and attitudinal brand loyalty. No significant difference ...
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The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyaltytowards Sportswear Brands
2014Co-Authors: Jinzhao Lu, Yingjiao XuAbstract:Chinese market for Sportswear is by far the second largest market in the world just after United States (Euromonitor International, 2013). In the Chinese Sportswear market, international brands including Nike, Adidas, Kappa, Puma, and FILA dominate the high-end market. Chinese domestic brands like Li-Ning, Anta and Peak occupy the medium and low-end Sportswear market (Research and Market, 2012).
El-baky - One of the best experts on this subject based on the ideXlab platform.
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Performance Characteristics Of Warp Knitted Lining Fabrics Used For Sportswear
2015Co-Authors: El-bakyAbstract:The purpose of a lining is to provide the comfort of the wearer, preserve the shape of the Sportswear, conceal construction details and raw edges of fabric, thus giving a neat appearance to the inside of the Sportswear. Development in Sportswear lining fabrics has been progressing to perform high functions and to achieve comfort. The contributing factors for developing active Sportswear lining fabrics are: fiber material, fabric structure, production techniques, lamination and finishing techniques to obtain sophisticated fiber, modified structure of yarns and fabrics. In this paper, the performance properties and various factors affecting it are discussed for Sportswear lining fabrics using different constructions. (R.A.M. Abd El-Hady, R.A.A. Abd El-Baky. Performance Characteristics Of Warp Knitted Lining Fabrics Used For Sportswear. Life Sci J 2015;12(3):98-104). (ISSN:1097-8135). http://www.lifesciencesite.com. 13
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Performance Characteristics Of Warp Knitted Lining Fabrics Used For Sportswear
2015Co-Authors: El-bakyAbstract:The purpose of a lining is to provide the comfort of the wearer, preserve the shape of the Sportswear, conceal construction details and raw edges of fabric, thus giving a neat appearance to the inside of the Sportswear. Development in Sportswear lining fabrics has been progressing to perform high functions and to achieve comfort. The contributing factors for developing active Sportswear lining fabrics are: fiber material, fabric structure, production techniques, lamination and finishing techniques to obtain sophisticated fiber, modified structure of yarns and fabrics. In this paper, the performance properties and various factors affecting it are discussed for Sportswear lining fabrics using different constructions. (R.A.M. Abd El-Hady, R.A.A. Abd El-Baky. Performance Characteristics Of Warp Knitted Lining Fabrics Used For Sportswear. Life Sci J 2015;12(3):98-104). (ISSN:1097-8135). http://www.lifesciencesite.com. 13
