The Experts below are selected from a list of 17751 Experts worldwide ranked by ideXlab platform
Mbaye Fall Diallo - One of the best experts on this subject based on the ideXlab platform.
-
the influence of image and consumer factors on Store Brand choice in the brazilian market evidence from two retail chains
European Business Review, 2015Co-Authors: Mbaye Fall Diallo, Steve Burt, Leigh SparksAbstract:Purpose – The purpose of this paper is to investigate the role of image and consumer factors in influencing Store Brand (SB) choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil. SBs are increasingly offered by retailers in emerging markets. What is less clear, however, is how emerging market consumers make their choices between the SBs on offer from different retail chains. Design/methodology/approach – A mall-intercept survey conducted by a Brazilian market research company generated 600 usable questionnaires collected in two retail chains. Structural equation modelling was used to test a series of proposed hypotheses. Findings – The results revealed that SB attitude, SB price-image, Store image perceptions, SB perceived value and SB purchase intention have significant and positive direct or indirect effects on SB choice overall, and for each retail chain. However, for price-related constructs, the relationships are stronger for the Extra chain compared to the Carref...
-
factors influencing consumer behaviour towards Store Brands evidence from the french market
International Journal of Retail & Distribution Management, 2013Co-Authors: Mbaye Fall Diallo, Jeanlouis Chandon, Gerard Cliquet, Jean PhilippeAbstract:Purpose – This paper aims to investigate how consumer and image factors as well as Store familiarity influence Store Brand (SB) purchase behaviour. SBs are now widely offered by European mass retailers. However, consumer behaviour toward SBs is not yet clearly understood in all European markets.Design/methodology/approach – The authors analysed data collected from 266 respondents and used structural equation modelling to test the main hypotheses. They then carried out ANOVA and MANOVA analyses to test the effect of Store familiarity on SB purchase behaviour.Findings – Results indicate that Store image perceptions, SB price‐image, value consciousness, and SB attitude have significant and positive influence on SB purchase behaviour. Store familiarity positively influences SB choice, but not SB purchase intention. None of the socio‐demographic variables (age, gender, household income, and family size) included as control variables have an effect on SB choice.Research limitations/implications – The study is l...
-
effects of Store image and Store Brand price image on Store Brand purchase intention application to an emerging market
Journal of Retailing and Consumer Services, 2012Co-Authors: Mbaye Fall DialloAbstract:Abstract Several factors have been underlined to explain Store Brands' (SBs) purchase behavior. This research investigates jointly the effect of Store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil). Data were collected from a consumer survey with 379 respondents randomly selected. Structural equation modeling was used to test the hypothesized relationships. Our results show that Store image perceptions and SB price-image influence significantly SB purchase intention directly or indirectly via the effect of perceived risk toward SBs. These findings are discussed and their theoretical and managerial implications are provided.
Allard C R Van Riel - One of the best experts on this subject based on the ideXlab platform.
-
modelling consumer responses to an apparel Store Brand Store image as a risk reducer
Journal of Retailing and Consumer Services, 2009Co-Authors: Veronica Liljander, Pia Polsa, Allard C R Van RielAbstract:Abstract To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer's Brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own Brands. We investigate attitudes towards buying a retailer-endorsed Brand, or Store Brand (SB), in apparel retailing. Customers of a Finnish department Store were surveyed. Data were analysed using Structural Equation Modelling (SEM). Perceived value and quality of SB apparel appear to be the main drivers of purchase intentions. Perceived risk reduces SB value and purchase intentions. Store image affects purchase intentions indirectly, by reducing perceived risk and increasing SB quality perceptions.
Tara Lindley - One of the best experts on this subject based on the ideXlab platform.
-
Store Brands and retail differentiation the influence of Store image and Store Brand attitude on Store own Brand perceptions
Journal of Retailing and Consumer Services, 2003Co-Authors: Colleen Collinsdodd, Tara LindleyAbstract:Abstract Store's own Brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with Store image. A survey of shoppers measured attitudes toward individual Stores’ images and Store Brand perceptions, as well as general attitudes toward Store Brands. A regression analysis demonstrates a positive relationship between consumers’ perceptions of individual Store own Brands and their associated Store's image dimensions and attitudes toward Store Brands in general.
S L Drake - One of the best experts on this subject based on the ideXlab platform.
-
Drivers of choice for fluid milk versus plant-based alternatives: What are consumer perceptions of fluid milk?
Journal of dairy science, 2017Co-Authors: K S Mccarthy, A Ameerally, M. Parker, S L DrakeAbstract:Fluid milk consumption has declined for decades while consumption of nondairy alternatives has increased. A better understanding of why consumers purchase fluid milk or nondairy alternatives is needed to assist increased sales of milk or maintain sales without further decline. The objective of this study was to determine the extrinsic attributes that drive purchase within each product category. The second objective was to determine the personal values behind the purchase of each beverage type to give further understanding why particular attributes are important. An online conjoint survey was launched with 702 dairy consumers, 172 nondairy consumers, and 125 consumers of both beverages. Individual means-end chain interviews were conducted with fluid milk consumers (n = 75), plant-based alternative consumers (n = 68), and consumers of both beverages (n = 78). Fat content was the most important attribute for dairy milk followed by package size and label claims. Consumers of fluid milk preferred 1 or 2% fat content, gallon, or half-gallon packaging, conventionally pasteurized Store-Brand milk. Sugar level was the most important attribute for plant-based beverages, followed by plant source and package size. Almond milk was the most desirable plant source, and half-gallon packaging was the most preferred packaging. Means-end chain interviews results suggested that maintaining a balanced diet and healthy lifestyle was important to all consumer groups. Lactose free was an important attribute for plant-based alternative consumers and consumers of both dairy and nondairy. A distinguishing characteristic of those who only drank nondairy plant-based alternatives was that plant-based beverages contributed to a goal to consume less animal products, beliefs about animal mistreatment, and perceived lesser effect on the environment than fluid milk. Unique to fluid milk consumers was that fluid milk was perceived as a staple food item. These results suggest that the dairy industry should focus on the nutrition value of milk and educating consumers about misconceptions regarding dairy milk. Future beverage innovation should include the development of lactose-free milk that is also appealing to consumers in flavor.
Pilar Zorrilla - One of the best experts on this subject based on the ideXlab platform.
-
the relationship between Store image and Store Brand equity a conceptual framework and evidence from hypermarkets
Journal of Retailing and Consumer Services, 2011Co-Authors: Jose Juan Beristain, Pilar ZorrillaAbstract:Retailers are making considerable efforts to improve their Brand management. The challenge they face, however, is how best to integrate coherently their Stores, as Brands, and their various distributor Brands (Store Brands, private labels, etc.), in order to increase their Brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the Store and their own Brands. This study proposes two theoretical models showing the mechanism whereby Store image helps increase the equity of a specific type of distributor Brand (the Store Brand). The approach used in this analysis is based, on the one hand, on defining Brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring Store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that Store image can be used by retailers to influence all components of Store Brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on Store Brand equity.