The Experts below are selected from a list of 5211 Experts worldwide ranked by ideXlab platform
Oscar Dalfovo - One of the best experts on this subject based on the ideXlab platform.
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Feasibility study of implementation of augmented reality in a telecommunications Operator
2014Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: To identify the feasibility of implementation of AR in a telecommunications company. Methodology: We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of AR only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of AR for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study AR, learn the concept, its benefits and the areas that can be used. Keywords: Augmented reality. Telecommunication. Information and communication technology. Link para o texto completo (PDF) http://www.uel.br/revistas/uel/index.php/informacao/article/view/13399/pdf_16
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Feasibility study of implementation of augmented reality in a telecommunications Operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones
Informação & Informação, 2013Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company. Methodology : We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of Augmented Reality only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used.
Cristian Tadeu Von Der Hayde - One of the best experts on this subject based on the ideXlab platform.
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Feasibility study of implementation of augmented reality in a telecommunications Operator
2014Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: To identify the feasibility of implementation of AR in a telecommunications company. Methodology: We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of AR only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of AR for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study AR, learn the concept, its benefits and the areas that can be used. Keywords: Augmented reality. Telecommunication. Information and communication technology. Link para o texto completo (PDF) http://www.uel.br/revistas/uel/index.php/informacao/article/view/13399/pdf_16
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Feasibility study of implementation of augmented reality in a telecommunications Operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones
Informação & Informação, 2013Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company. Methodology : We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of Augmented Reality only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used.
Robert C. Wolcott - One of the best experts on this subject based on the ideXlab platform.
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Wawa: Building a New Business Within an Established Firm - Wawa: Building a New Business within an Established Firm
Kellogg School of Management Cases, 2017Co-Authors: Robert C. WolcottAbstract:Wawa, a $4 billion privately held firm, is arguably the most successful convenience Store Operator in the United States. Explores how senior management decided to build an entirely new gasoline retailing business within the 100+-year-old firm's core business of high-quality prepared foods and beverages. Charges students with defining the business and organization strategy necessary to “mainstream” the newly proven gasoline retailing concept throughout the company. To understand how corporate entrepreneurship occurs within established firms; redefine the core business—understanding organic growth beyond the core; and examine the critical role of leadership in any large-scale change process.
Danny Samson - One of the best experts on this subject based on the ideXlab platform.
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Coles Myer's Chairman Stanley Wallis on Australia's international competitiveness and reform
Academy of Management Perspectives, 2000Co-Authors: Vivek Chaudhri, Danny SamsonAbstract:Executive Overview Coles Myer is Australia's dominant retailing company, with an estimated market share of more than 20 percent of all retail sales in Australia. Its major businesses include Australia's largest department Store chain, largest grocery-supermarket chain, and the largest discount chains. Target and Kmart. In addition, it is a major player in food and liquor retailing, office supplies, and apparel. Its 1999 sales were A$ 22 billion, with profits over A$ 400 million. The company began business in 1914, operating variety Stores with low-priced goods and a money-back guarantee of satisfaction. After incorporation in 1921 as G. J. Coles & Co. Limited, it continued to operate variety Stores until the end of the 1950s, when it branched into supermarket retailing. In 1969, Coles introduced the discount Store concept into Australia through the establishment of the Kmart chain. In 1985, Coles acquired The Myer Emporium Limited, the largest department Store Operator in Australia, which also operated di...
Ricardo Roncalho De Souza - One of the best experts on this subject based on the ideXlab platform.
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Feasibility study of implementation of augmented reality in a telecommunications Operator
2014Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: To identify the feasibility of implementation of AR in a telecommunications company. Methodology: We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of AR only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of AR for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study AR, learn the concept, its benefits and the areas that can be used. Keywords: Augmented reality. Telecommunication. Information and communication technology. Link para o texto completo (PDF) http://www.uel.br/revistas/uel/index.php/informacao/article/view/13399/pdf_16
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Feasibility study of implementation of augmented reality in a telecommunications Operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones
Informação & Informação, 2013Co-Authors: Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho De Souza, Oscar DalfovoAbstract:Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects. Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company. Methodology : We used qualitative research, descriptive through documentary research of secondary data. Results: The investment for the use of Augmented Reality only the Store Operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the Operator at Brazil level can make great advantage of AR in marketing. Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used.