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Mingchia Chen - One of the best experts on this subject based on the ideXlab platform.
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Tourist Experience expectations questionnaire development and text narrative analysis
International Journal of Culture Tourism and Hospitality Research, 2013Co-Authors: Chiehwen Sheng, Mingchia ChenAbstract:Purpose – The purpose of this paper is to develop a questionnaire on Tourist Experience expectations, and to conduct a qualitative study to analyze the factors and related texts of the questionnaire.Design/methodology/approach – A content analysis on travel diaries written by museum Tourists was conducted to develop a questionnaire of Tourist Experience expectations (TEE). The survey results were analyzed by factor analysis.Findings – The tourism Experience expectations include five factors: Experience expectations of easiness and fun; cultural entertainment; personal identification; historical reminiscences; and escapism. In addition to these factors, this study reorganized the travel diaries to extract representative texts for narrative analysis, in order to develop the situational factors of Tourist Experiences.Research limitations/implications – This study only investigated museum Tourists in Taiwan, and thus the scope for wider application of the results is limited.Practical implications – The study ...
Gianna Moscardo - One of the best experts on this subject based on the ideXlab platform.
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Tourist Experience Design: A Storytelling Framework
Bridging Tourism Theory and Practice, 2018Co-Authors: Gianna MoscardoAbstract:Stories are at the heart of Tourist Experiences, and not surprisingly, there is increasing use of stories by tourism businesses and destination marketing organizations in their promotional activities. The use of stories within Tourist Experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to Tourists, who are mostly cast in the role of audience member. A more comprehensive model of Tourist stories offers, however, a wider range of more innovative ways in which Tourists can be involved in, and create, their own travel stories. This chapter will use such a model to generate and apply principles for tourism practice through a case study of an Australian island destination.
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Stories as a Tourist Experience Design Tool
Design Science in Tourism, 2017Co-Authors: Gianna MoscardoAbstract:Stories are a fundamental and universal form of human communication and learning [Bruner, Telling stories: Language, narrative and social life. Georgetown University Press, 2010]. People use stories to organise, understand, learn, remember and communicate about the world [Herman, Storytelling and the sciences of mind. MIT Press, 2013]. It is not surprising then that stories have been discussed in literature linked to design thinking [Brown, Change by design. Harper Collins, 2009], design science [Hatchuel, Journal of Management and Governance 5(3):260–273, 2001] and user, consumer and Tourist Experiences [IDEO, Design thinking for educators, 2012; Battarbee, Proceedings of the 2003 international conference on designing pleasurable products and interfaces. ACM, 2003; Mathisen, Advances in Hospitality and Leisure 8:21–41, 2012]. While stories are often mentioned as elements of design and user Experience or as key methods to understand Experience, their use as a framework to guide the design process has not been examined in detail. Within the literature on consumer Experience stories have been linked to drama and theatre [Pine and Gilmore, The Experience economy: Work is theatre and every business a stage. Cambridge, 1999], but this use of the theatre metaphor has been criticized as a unidimensional and superficial treatment of Experience [Gelter, Articles on Experiences, 2006; Lugosi and Walls, Journal of Destination Marketing and Management, 2(2):51–58, 2013]. This chapter goes beyond both the use of stories as a method of understanding user Experience and the dramaturgical approach to consumer and Tourist Experience to present stories as a framework for guiding the design of Tourist Experience opportunities. It begins by outlining the parameters of the topic and defining the main concepts of stories and Experience. It then analyses the relationship between stories and tourism identifying the major dimensions of Tourist stories and their links to design and Experience. These dimensions and analysis provide a foundation for a story framework to guide Tourist Experience design.
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The shaping of Tourist Experience: the importance of stories and themes
2010Co-Authors: Gianna MoscardoAbstract:Introduction: Stories are such a common part of our lives that it is sometimes easy to overlook their central role in the way we communicate with each other, understand and make sense of the world and its events, and store our memories. The importance of stories as a core element in human cognition and social interaction has long been recognised by psychologists (Schank & Abelson, 1977), sociologists (Durkheim et al., 1995) and anthropologists (Holloway, 1997). In tourism research, however, much of the existing focus has been on narratives in general with only a few researchers explicitly analysing Tourist stories (Hsu et al., 2009). This chapter argues that stories and themes are critical elements in understanding Tourist Experiences and that we need to develop integrative conceptual frameworks in order to better understand the nature of Tourist Experiences. The overall aim of the chapter is to integrate concepts and issues from research into both the role of stories and themes in tourism and factors contributing to positive Tourist evaluations, in order to improve our understanding of Tourist Experiences. The chapter will follow an approach suggested by Fournier (1998) for understanding brand relationships in marketing and Gorke (2001) for analysing entertainment as public communication. After defining key terms, this chapter will identify major themes and concepts in existing research into stories and themes in tourism and major findings from, and theoretical approaches to, research,into Tourist Experiences. The chapter will then highlight the convergence between these two areas before suggesting how stories and themes might fit within a systems model of the Tourist Experience. This systems model will then be used to highlight areas for further research as well as suggesting some practical implications.
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Understanding Tourist Experience through Mindfulness Theory
2009Co-Authors: Gianna MoscardoAbstract:Although Pine and Gilmore's 1999 book on the Experience economy is often credited with introducing the importance of Experience to understanding consumer behavior, Experience has always been a central concept in tourism production and research (Uriely, 2005). Despite this long history and central role, the concept of Experience has recently been given much more attention in tourism as consumers more explicitly focus on the experiential nature of the services for which they pay (Gretzel, Fesenmaier, and O'Leary, 2006). These trends suggest that attention to the development of theoretical models to explain, felt her than simply describe, the nature of Tourist Experiences would be timely. It is in this context that the present chapter seeks to describe a psychological theory of Tourist Experience based on mindfulness theory from applied social psychology. The overall aim of the chapter is to present the mindfulness construct and to use this theory to set out a series of principles for the better design and management of Tourist settings and activities, which in turn will enhance the sustainability of tourism in general.
Ning Wang - One of the best experts on this subject based on the ideXlab platform.
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towards a structural model of the Tourist Experience an illustration from food Experiences in tourism
Tourism Management, 2004Co-Authors: Shuai Quan, Ning WangAbstract:Abstract The Tourist Experience has for a long time been one-sidedly understood as either the peak Experience, or the consumer Experience. For a better understanding of the Tourist Experience, this paper tries to build a conceptual model, in which both dimension of the Tourist Experience are integrated as a structured and interrelated whole. The position and role of each experiential component, such as eating, sleeping, transportation and so on in tourism can be more clearly understood in terms of this model. For an illustration of the model, food Experience in tourism is examined in detail. It is demonstrated that food consumption in tourism can be either the peak Touristic Experience or the supporting consumer Experience, dependent upon specific circumstances.
Chiehwen Sheng - One of the best experts on this subject based on the ideXlab platform.
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Tourist Experience expectations questionnaire development and text narrative analysis
International Journal of Culture Tourism and Hospitality Research, 2013Co-Authors: Chiehwen Sheng, Mingchia ChenAbstract:Purpose – The purpose of this paper is to develop a questionnaire on Tourist Experience expectations, and to conduct a qualitative study to analyze the factors and related texts of the questionnaire.Design/methodology/approach – A content analysis on travel diaries written by museum Tourists was conducted to develop a questionnaire of Tourist Experience expectations (TEE). The survey results were analyzed by factor analysis.Findings – The tourism Experience expectations include five factors: Experience expectations of easiness and fun; cultural entertainment; personal identification; historical reminiscences; and escapism. In addition to these factors, this study reorganized the travel diaries to extract representative texts for narrative analysis, in order to develop the situational factors of Tourist Experiences.Research limitations/implications – This study only investigated museum Tourists in Taiwan, and thus the scope for wider application of the results is limited.Practical implications – The study ...
Ana Paula Soares Marques - One of the best experts on this subject based on the ideXlab platform.
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THE Tourist Experience - A SEMIOTIC APPROACH
Tourism & Management Studies, 2011Co-Authors: Fernando Pinto Santos, Ana Paula Soares MarquesAbstract:The purpose of our research is to propose a semiotic view about how Tourists develop their Experiences in the destinations. The encompassing view of the Tourist’s Experiences as processes of representation allows the understanding that every cue or touchpoint between the place and the Tourists is a semiotic sign that carries meaning. These cues or signs can be used by Tourists when they construct their representations of the destinations and well before they travel to these places. Our research is exploratory and we propose envisaging the Tourist's Experiences as a holistic apprehension of signs about the destinations. With a Peircean semiotic view one can draw implications for the tourism management theory and practice and suggest avenues of research that can be empirically developed in future research. Our semiotic approach unveils that the Tourist Experience results mostly of unconscious processes that are conditioned by all the previous knowledge and the idiosyncrasies of the self of each Tourist.
